ID5.io’s Post

📊Programmatic audio has been on the rise and isn't showing any signs of slowing down anytime soon. To further promote this growth, Triton Digital, a leader in technology and services for digital audio and broadcast radio industries, partnered with ID5 to enhance audio targeting and audience addressability. 🤔The Results? After enrolling select broadcasters to evaluate the effectiveness of the ID5 Graph, Triton saw an average positive lift of 20% in revenue per thousand impressions (RPM). ✅Check out the full case study to learn more > https://ow.ly/Gxwh50ROrZN

As advertising revenue grows, the #streaming sector is teeming with prospects for innovative and targeted advertising, enabling more accurate and effective audience reach. #ctv #ctvadvertising #connectedtv #fasttv #digitaladvertising #adtech #adtechnology

As streaming and social media challenge traditional broadcast TV, its audience reach has dipped with the sharpest decline to date. To ensure they are effectively reaching their audiences, brands must evolve their advertising game. In Performance Marketing World, WeArisma CEO, Jenny Tsai, comments on how brands can work with influential sources to maximise their impact within social media platforms, especially TikTok, and on how thoughtful strategies, aligned with the appropriate advertising regulations, can help brands build strong trust and affinity with younger audiences and yield long term brand impact. Read the full article to find out more. https://lnkd.in/g4dyY3uq #wearisma #pmw #performancemarketingworld #advertising #influencer #tiktok #brands #audience #genz #socialmedia #tv #broadcasttv #tvadvertising #ceo #marketing #influencermarketing #algorithim

Key quote from the end of this article... "By recognising the value of leveraging social media to establish a strong presence to convert and sustain long term audience engagement, rather than something for fleeting virality, broadcasters can ensure sustained relevance in the evolving landscape of digital media consumption." It takes time to build and grow an audience. Organizations need to be willing to invest time and resources into that. Going viral isn't the end all. Consistently pushing fresh ideas in the same space where viewers can find them will make people want to keep coming back. Don't try to be everything to everyone. Find your lane and pave it well. #sportsbiz #socialmedia

Discover the potential of #OTTAdvertising with our latest article by Olga Demidenko, reviewed by Sergey Lobko-Lobanovsky. Explore how #OTTAds revolutionize targeting and engagement in the #Streaming era. Statista projects $316.40 billion in streaming subscribers by 2026, with #AdSpending hitting $63 billion in 2024. Learn the unique advantages of #OTT ads and how to reach your audience effectively. Dive into the full article to elevate your #AdCampaigns with expert insights from Geomotiv. Read now! https://lnkd.in/eSmSNdSK

Connected TV (CTV) stands as the leading platform for ad views in the US. This shift underscores the importance of integrating CTV into comprehensive media strategies for maximum audience engagement. #CTVAdvertising #MediaStrategy

The integration of data analytics in sports media has opened new avenues for audience engagement. By analyzing viewer behavior and preferences, content creators can tailor their strategies to meet the specific needs and interests of their audience. Looking ahead, the upcoming UEFA Euro 2024 in Germany presents another exciting opportunity for media partnerships to set new standards in fan engagement and content delivery.

Can't decide between Broadcast or OTT? Let's break it down! Broadcast TV hits big with its wide reach and variety, offering content at set times to a diverse audience, along with solid viewership metrics. OTT shakes things up, giving viewers the freedom to stream their favorites whenever, paired with ads that really 'get' them thanks to detailed targeting and content tailored just for them. Plus, you get deep insights that help tweak those ads to perfection. Embrace a media strategy that delivers your message most effectively! Need some professional insight on which is best for your brand? Let’s chat!

Single-channel distribution, a relatively new phenomenon, runs counter to the decades-old practice of multichannel distribution that has defined the media landscape. In the era of digital media, it's more important than ever to revisit the multichannel model that allows for expansive audience reach at minimal additional cost. Leveraging multichannel distribution with HYFI | 4K HDR Concerts is akin to the strategies used by media conglomerates like Xfinity and Dish Network to maximize their channel offerings. It’s a call to return to the proven path of multichannel opportunities to unlock cross-marketing potential and audience growth. Join us! #MultichannelDistribution #MediaEvolution #ContentStrategy #DigitalMedia #CrossMarketing