iconik.io reposted this
We’re pleased to share that The Goodwood Group is advancing its content management and distribution with the help of Backlight technology. Read on to discover how the Goodwood production team and Lead Video Editor Elliott Woodcock have optimized their media management and distribution strategies with Backlight’s cloud-native solutions, iconik and Clip Studio. These tools have been crucial in boosting engagement and interest in Goodwood’s Festival of Sport and Revival events and beyond. "At Goodwood, we have a rich legacy of content in the rearview spanning over three decades, but we’re also looking ahead to a horizon filled with new content challenges. As we navigate an ever-evolving landscape of diverse channels, new audiences, and even more content, we must have a partner who truly understands our vision and goals. And Backlight is exactly the partner we need, expertly tuning our content engine for peak performance and efficiency.”
Read the full case study: https://www.iconik.io/blog/full-throttle-content-management-in-the-vibrant-world-of-motorsport-the-goodwood-groups-journey-with-backlight-technology