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It may come as no surprise that borrowers say cost reigns supreme when choosing a lender in today’s market. 68% of respondents in ICE’s 2024 Borrower Insights Survey said finding the lowest interest rate was a primary factor in choosing their mortgage lender, with 47% focused on low lender fees. However, despite borrowers ranking lending costs as most important, 36% of borrowers only considered one option before selecting their lender — 48% considered two. Andy Walden and Gunnar Blix will bump those survey findings, and others, up against ICE’s vast array of mortgage and housing market data in this month's Mortgage Monitor webinar on Thursday, June 27. They'll also explore how previous borrower relationships can give servicers and lenders a leg up in generating refinance originations and retaining their existing servicing portfolio in today’s market. RSVP for the webinar here: https://lnkd.in/eHyGWb9s

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