iart - studio for media architectures’ Post

What a meeting! What a team! 💪 After a 2-day meeting with presentations, roundtable discussions, creative proposals and festive hosting, we ended up with our #2024 shortlist. PS. Enjoying the entire process of project management is a part of delivering high quality results with your team. #2024planning #creative #oceanliteracy #artsandculture

At the Musée d’Orsay’s High-Tech New Van Gogh Show, an A.I. Version of the Artist Will Answer Visitors’ Questions The Musée d'Orsay in Paris is taking a leap into the future with its latest Van Gogh exhibition. This isn't just any art show; it's a high-tech experience that promises to engage visitors in unprecedented ways. One of the standout features is an A.I. reincarnation of Vincent van Gogh himself. This digital version of the iconic artist will interact with attendees, answering their questions and offering insights into his life and works. The integration of such advanced technology signifies a shift in how museums are approaching art exhibitions, aiming to create more immersive and interactive experiences for their audiences. Beyond the A.I. Van Gogh, the exhibition boasts several other interactive technologies, further bridging the gap between art and the digital age. As museums worldwide grapple with the challenge of staying relevant and appealing to younger generations, such innovative approaches might just be the key. Food for thought The Evolution of Art Exhibitions: How will the integration of technology, especially A.I., reshape the way we experience and interact with art in museums? Bridging Past and Future: With A.I. reincarnations of historical figures, are we getting a step closer to truly understanding and connecting with the past? The Role of Museums in the Digital Age: As technology becomes increasingly integrated into our daily lives, how should museums adapt to remain significant cultural institutions? Read the full article for a deeper understanding of this innovative approach to art exhibitions.

The Transformative Power of Art Installation Art installations are pivotal in shaping the narrative of an exhibition, providing a dynamic way to engage audiences and convey deeper meanings. A remarkable example is the "Fourteen Views (2023)" installation at MoMA NYC, part of the exhibition An-My Lê: Between Two Rivers. This installation harks back to the traditional painted cycloramas of nineteenth-century Europe—circular panoramas that offered unbroken, idealized landscapes. These cycloramas, popular before the advent of cinema, subtly communicated the authority and control inherent in their creation, achieved through military and colonial means. An-My Lê's "Fourteen Views" disrupts this narrative by presenting an immersive experience filled with gaps and discontinuities. The images, taken in different years and places, break the illusion of seamless landscapes, highlighting the complex histories and stories behind them. From the Mỹ Thuận Bridge over the Mekong River in Vietnam to the sugarcane fields of Houma, Louisiana, these varied scenes embody Lê's belief that "history doesn't move through time in a straight line." This installation not only captivates viewers with its visual beauty but also challenges them to reflect on the intertwined histories and the often-overlooked narratives of the landscapes. It's a testament to how art installations can add profound layers of meaning to exhibitions, inviting us to see the world through a more critical and reflective lens. Check out the video below to immerse yourself in the experience of "Fourteen Views (2023)" at MoMA NYC. #AnMyLe #ArtInstallation #ContemporaryArt #MuseumExhibition #ArtAndDesign

Art Tours: A Journey Through Creativity and Culture Art tours offer more than just a glimpse into galleries and museums; they provide a curated journey through history, culture, and human expression. Here we unravel the allure of art tours and spotlight how your next holiday could be an immersive cultural experience. Art tours aren't mere strolls through galleries and museums; they are journeys into the soul of humanity. With each artwork, whether it is a painting, photograph, sculpture or installation these tours unveil the variety of human experience placing the works and the artists into the context in which they were created. They invite visitors to think and feel and understand the beauty and complexity of art and culture and how it is made. Businesses are revolutionising the concept of art tours. Their expert-led excursions transcend the conventional tourist experience, offering in-depth narratives that highlight the historical, social, and artistic significance of each masterpiece. Institutions such as The Louvre and The Metropolitan Museum of Art are expanding their tour offerings to cater to diverse audiences. From themed tours exploring women in art to interactive sessions for families, they are democratising access to art and knowledge. Art tours are not just about sightseeing; they are transformative experiences that broaden perspectives and ignite curiosity. As businesses and institutions continue to innovate in this space, the world becomes a place where every traveller can enjoy, first hand, the excitement and often awe-inspiring wonder of human creativity. #arttours #arthistory #art #artworldadvisorygroup

Brilliant use of polarized filters.

Looking at people looking at art: inside the mind of a gallery attendant. This article by Wallpaper* shares wonderful personal stories and some of their key observations that might sound familiar to frequent museum visitors: - Most people only spend (about eight) seconds looking at a piece of art, while others dive deep, spending hours soaking in every detail. - Because of social media, there's a boom in interest for immersive and interactive art exhibitions, with many (younger) visitors snapping photos rather than fully engaging with the art itself. - Reactions to art are all over the map—from laughter and tears to, occasionally, some naughty behavior like touching or even purposefully damaging (climate activists) the artwork. But more interestingly: - Over time, seeing the same artworks again and again can shift the attendants' own understanding and appreciation of these pieces. - Lately, visitors are also pondering big-picture questions about the purpose and inclusivity of museums, making the experience not just about looking at art, but about rethinking its place in our world. Full article via https://lnkd.in/emzkREXU #art #mususeum #artexperience #theartoflooking

It would be interesting to see the difference of the brain waves’ response between the masterpieces listed and a digital art piece / or an AI machine assisted artwork.

I came across an interesting article about the Van Gogh exhibition at the Musée d’Orsay in Paris that recently set a new record, attracting a whopping 793,556 visitors in just four months with its very experiential, tactile and immersive Vincent van Gogh exhibition. When I visited "Van Gogh in Auvers-sur-Oise: The Final Months," in December last year, I was amazed by the seamless integration of art and experiential technology right from when you queue up to enter the exhibition halls to the multiple different pockets of experiences integrated within the exhibition design. I particularly liked the “Hello Vincent” interactive experience which used AI trained on Van Gogh's letters and biographies to bring the artist to life. One could engage in one-on-one conversations with the A.I. van Gogh and get real-time responses, in a way that Van Gogh may respond. There were multiple such fascinating art and tech explorations inviting the viewer to engage with some of his most seminal works. The numbers speak for themselves — cleverly using experiential tech made the art more accessible, interactive, and emotionally resonant. As an advocate for making art more accessible, seeing this exhibit was a powerful reminder that museums, foundations, galleries and other exhibition makers today cannot shy away from doing things differently. This is a small glimpse into how embracing technology can redefine how we engage with art. Have you seen this exhibition or other similar tech-infused art experiences? Excited to hear of more such experiences! #ArtExhibitions #VanGogh #Technology #ArtTrends #ArtInnovation Musée d'Orsay

Phygital is shifting the art of interior and exterior design as well as human to object communication

✨ Enhancing Art Presentation with Framing Projectors ✨ Framing Projectors are revolutionizing the way museums illuminate artworks, offering unparalleled precision and elegance. These projectors are meticulously designed to highlight the beauty and intricacy of paintings and calligraphy without causing any damage. Here are some reasons why Framing Projectors are becoming the go-to choice for museum lighting: Precision Lighting: They provide focused illumination that highlights only the artwork, ensuring the frame and surrounding areas remain in shadow, thus creating a dramatic effect. Color Accuracy: Advanced technologies in Framing Projectors preserve the true colors of the artwork, ensuring viewers experience the art as the artist intended. Protection: These projectors emit low levels of UV and IR radiation, which protects delicate artworks from light-induced degradation. Versatility: Easily adjustable to accommodate various sizes and shapes of artworks, making them ideal for dynamic museum exhibitions. Energy Efficiency: Utilizing LED technology, Framing Projectors consume less power, contributing to sustainable museum operations. Museums worldwide are adopting Framing Projectors to provide an enhanced viewing experience while preserving the integrity of their treasured collections. #MuseumLighting #ArtPreservation #LightingDesign #ExhibitionDesign #MuseumTechnology #FramingProjector #ArtExhibition #CuratorialPractice #LightingInnovation #SustainableLighting #ArtConservation #GalleryLighting #PrecisionLighting #MuseumExhibits #ArtPresentation