Nike and Hyperice unveil tech-enabled footwear and apparel designed to boost athlete warmup and recovery. What to know: -Nike and Hyperice have teamed up to create wearable technology designed to help athletes perform at their best throughout training and competition. Nike, with its expertise in footwear and apparel, and Hyperice, with its expertise in recovery technology, are exploring new innovations that push boundaries and enable high-performance warmup and recovery for athletes — wherever their athletic journeys take them. -The Nike x Hyperice boot is a wearable and mobile high-top shoe that offers heat and dynamic air compression massage on demand for athletes’ feet and ankles. -The Nike x Hyperice vest allows for instant heating and cooling, without the need for ice or liquid, to help athletes dial their body temperatures to their exact specifications during warmups and cooldowns. “Recovery is an important part of any athlete’s journey, but we’re hearing from athletes that this concept of ‘pre-covery’ is equally as important,” says Tobie Hatfield, Senior Director, Nike Athlete Innovation. “The footwear and vest that we’ve developed with Hyperice help get the body ready for activity, whether you’re playing for a title or you’re on your feet a lot at work." “Taking care of my body has always been an important part of my preparation as a basketball player. That commitment is what has allowed me to maintain a high level of play for more than 21 years now,” says Nike signature athlete LeBron James. “From the moment I tried the Nike x Hyperice boots and vest while they were still in development more than a year ago, I knew they were going to change the game for athletes’ warm-up and recovery.” “Since the inception of Hyperice, we have taken a lot of inspiration from Nike, from the care and innovation we put into our products, to how we connect with the athlete,” says Anthony Katz, Founder and President of Hyperice. “This collaboration is the culmination of years of work between our two brands, to deliver innovative footwear and apparel for the athlete with the goal of enhancing their performance and recovery. And this is just the start.” Read the full press release: https://lnkd.in/gGVpkyh8
Very exciting. 👏🏼👏🏼👏🏼 Now…take my money. 🤦🏻♂️😅
James Knight
2w
The boots are very cool. You guys are killing it lately, and Therabody have lost all competitiveness.
Greg Daniels
2w
Changing the game.
Jake Emmert
2w
Excellent collaboration.
Very cool! Keep up the innovation! :D
huge !
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2wLooking forward to trying these recovery products, and excited to see how Hyperice continues to innovate in recovery technology! What’s next?