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Our Founding Partner and Chairman, Charles Vallance, shared how long term memory is the real commercial nirvana for brands in his latest column for Campaign UK. “Long before a consumer has consciously started on a decision-making journey, his or her mind is primed in favour of the brands with the most strongly encoded memories.” Dive into the full discussion below:

Hello DMA Champions! ( DMA stands for Data, Marketing & Advertising ) Big news dropping in! Our DMAasia Annual & Awards Gala is taking a quantum leap – we're jazzing it up at the NESCO Grounds! Imagine shifting gears from a cozy nook to a grand stage that's all about glitz and glam. That's right, we're upscaling! Why NESCO? Because bigger dreams need bigger stages. And who better to help us make this dream a reality than Yogesh Vyas , Priti D. Mistry (She/ Her/ Hers) and the dynamic team at ExhibitBetter ? Their touch of magic promises to transform our event into a spectacle – think less boardroom, more blockbuster! Now, let’s talk about turning the heat up on those ECHO Awards and Sparkies submissions. The clock's ticking towards December 6th – are your entries ready to dazzle? #EntryOrExcuse folks, let's see what you've got! And here's the twist in our tale: Supriya Thakral, after a brief cliffhanger on LinkedIn, is back in action! Expect some Sam Altman-level comebacks and a night of surprises under her expert guidance. So, mark your calendars for 19th December and get your game faces on. We're not just meeting at NESCO; we're making history. Be there or, well, be ready to hear about it for a whole year! Can't wait to see you all light up the place! Cheers,

For those of you applying to The Drum Awards, here are some tips for an effective entry: -Ensure your articulation/definition of the problem statement is clear. -Showcase clearly how the idea & execution ladders up into the problem statement. A great idea helps, but does it truly solve for a business need? -The idea & execution is only 50% of your success. Give equal weightage to showcasing how the work translated into genuine impact.

We celebrate every win at BRI, and to win work you need a winning proposal! Check out our blog post where our Marketing Manager Natalie Miranda gives her 3 biggest priorities when creating a proposal. Compliant, Complete, and Compelling: How to Write a Winning Proposal https://hubs.la/Q02qrpLj0

Year 2 of spearheading the American Advertising Awards for AAF Black Hills and I am SO excited to see what our local creatives enter into our competition this year! 🙌 Have you been thinking about submitting your work? Let me clear a few things up: 1. You don't have to be from the Black Hills to participate! The rules allow entries to be submitted to the nearest Ad Awards, which means that entries from neighboring regions like Wyoming are welcome to join us. So, don't hesitate to participate! 2. Our judging process isn't about categories; it's all about the quality. Each submission is evaluated based on specific criteria and scored from 40 to 100. The highest scores earn those coveted gold and silver ADDYs. 3. You don't need to be part of an agency to enter. If you're a freelancer or part of an internal marketing team and you've crafted something you're proud of, we want to see it! (Entries should be used as advertising between January 1, 2023, and December 31, 2023.) Want to learn more? Swing by our website for all the details or feel free to slide into my DMs—I'm here to answer your questions! Learn more here: https://lnkd.in/gtgFmhcS 🏆

Exactly what I talk about on my podcast- Recovery, The Steps, Gambling and Alcohol and how to live better and live free. The 1% in Recovery https://lnkd.in/gHcBDzQg

Business leaders and owners - here’s your chance to get plenty of free navigation tools to maximize your reach and budgets. You won’t want to miss this …Olin Ericksen Maryann Balbo Jason S. Wilson Michelle Kelley

Congrats, Demandbase, for this prestigious award! Hello Everyone! I invite you to leverage Demandbase Advertising, a leading B2B solution. It offers targeted, account-based marketing (ABM) that helps businesses efficiently reach key decision-makers within their target accounts. Its advanced technology leverages data analytics and artificial intelligence to identify and engage high-value prospects and buying groups, delivering personalized ads across multiple channels. Demandbase’s comprehensive platform integrates seamlessly with existing marketing and sales systems, providing actionable insights and improving overall campaign effectiveness. This precision and integration lead to better alignment between marketing and sales teams, ultimately driving higher ROI and accelerating business growth. If you would like to learn how Demandbase solutions can support your ABM/ABX strategy, please book an exclusive strategy session with us. The link is in the comments. #ABM #ABX #AgileABG #Demandbase #Advertising #B2B Infinityn: Account-Based Experience | Demandbase Strategic Partner

I’m excited to join forces with Colosseum Strategy as a founding advisor and strategist, where I will collaborate with Keith Bryan, Yara Daher and Daniel Knapp on industry projects and select client engagements. This is in addition to my current work Media, Ads Commerce, where I will continue to publish as an analyst on my Substack newsletter, do industry speaking, and work with clients on marketing/GTM strategy, content & insights development, and product strategy. I’m grateful for the opportunity to work alongside—and learn from—the Retail Media Dream Team at Colosseum Strategy. As the longtime leader of Best Buy Ads, Keith Bryan is a unicorn – the only RMN head from a major retailer now in position to help other players navigate the complexity of building and scaling RMNs and RMN-adjacent businesses. He’s seen it all, from building and operating a media business inside a major retailer, to partner selection, to managing organizational dynamics, to balancing the P&L implications of RMN investments. Yara Daher and Daniel Knapp are brilliant minds and deep fountains of expertise at the intersection of retail media, data, and ad tech. Both are incredible builders, operators, and strategists. Yara has forgotten more about retail media ad tech in the last week than I’ll ever know. And if there is a limit to Daniel’s knowledge of digital advertising, I haven’t come close to finding it yet. The Colosseum wasn’t built in a day, and commerce media networks won’t be either. But we can help you get to scale faster.

Striking Balance Stuart Sullivan-Martin, worldwide chief of strategy officer and global head of creative solutions at Wavemaker, discusses the intricacies of the industry, his professional philosophies and more with Little Black Book