How do marketing agencies navigate the age of artificial intelligence and tell stories that truly impact our audiences? 🤔🩷 Founder and CEO Elspeth (Elle) Paige Sack and Chief Media Officer Dan Elbaz explored what’s next for our industry at last month’s Association of National Advertisers (ANA) Brand Masters Conference in California. Read their takeaways and see how we’re ensuring Hunter Marketing is an extraordinary agency of the future here: https://lnkd.in/ezWmyG2r
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Building a thriving identity in media marketing is a journey of strategy, not speed. Embrace the journey, it's not about sprinting to the finish line. #MediaMarketingJourney #StrategicGrowth
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When new clients call us, I always ask "how did you find us". My favorite answer is: "I don't know." Why? Because our marketing strategy is based on having people think of us when they need marketing or communication services. The best way to achieve that is being present in their digital lives, in earned media (#PR), on networking events and in word of mouth. In other words, we want to live "rent free in their head". The more vague the source of their connection is to us (= the more difficulty they have saying where they know us from), the more deeply and intuitively they associate us with our category. They "just know us". They "just thought this was something we could help with". Great! This is the exact opposite of exactly knowing when person X clicked on a LinkedIn ad, which is what a lot of marketers and C-level are obsessed with. While this sounds almost like a radical thought today, this is just fundemental, old skool B2B #marketing concepts. Call it "#positioning". Call it "top of mind #awareness". Call it "being in the consideration set". But we realize that we need to find ways to show the value of "living in people's minds" to C-level. That's where econometrics comes in - read all about it on our new blog below:
If you only track your digital marketing efforts, you'll think they yield all the sales. But what about the influence of TV ads? PR? Or even... the weather? 🌦️ Read our blog on marketing ROI, fueled with insights from professor Els Breugelmans, and find out how to track your sales and leads more accurately: https://lnkd.in/efBfX4ce
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Breaking things to make an impact is a bold move, but necessary in today's advertising and media landscape. When it comes to creative campaigns, breaking the norm must now *be* the norm if brands want to stand out and effectively capture #earnedmedia.
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Breaking things to make an impact is a bold move, but necessary in today's advertising and media landscape. When it comes to creative campaigns, breaking the norm must now *be* the norm if brands want to stand out and effectively capture #earnedmedia.
Earned media in the age of the media apocalypse
creativecircle.dsmn8.com
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Breaking things to make an impact is a bold move, but necessary in today's advertising and media landscape. When it comes to creative campaigns, breaking the norm must now *be* the norm if brands want to stand out and effectively capture #earnedmedia.
Earned media in the age of the media apocalypse
creativecircle.dsmn8.com
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What's the value of earned media today? Mickie Kennedy ✅ talks about that as well as the process for getting the word out about your company! eReleases https://lnkd.in/gWZnVD7h #earnedmedia #publicrelations #tellyourstory
PR and Earned Media with Mickie Kennedy - LifeBlood
https://lifeblood.live
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On Daily Ad Brief's "Digital Champions," I sit down with some of the most innovative thinkers and creators in digital media and marketing! Tune in as guests join me to discuss the newest trends and tactics marketing professionals use to get big results for their clients. Stay ahead of the curve by hearing from some of the most influential digital media experts and become part of the conversation at https://lnkd.in/gkPF6sFN! #digitalchampions #tellyourstory #mediacoach #mediacoaching #marketingtactics #digitalmarketing #marketingtips #marketingtrends #marketingadvice
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B2B Marketing Advisor, Educator, Author | Adj. Prof at NYU Stern | Board member | Co-host of "Marketing Horizons" and "Marketing Legends" podcasts | Speaker | Helping #B2B companies strengthen their marketing pipelines
"There’s nothing as powerful as authenticity. Think about the people you respond to and the people you admire. There is an element of authenticity in the center of all of it. If you keep to that view, the most successful and happy people in our industry are people who are comfortable in their own skins. That requires an acceptance of who you are and what you believe." - Shelly Lazarus, Chariman Emeritus at Ogilvy Listen to this #MarketingLegends episode with Shelly as she discusses Shattering the Advertising Glass Ceiling: https://lnkd.in/e7DX-kN7 Co-hosted with Cyndi Greenglass and sponsored by WVU Marketing Communications Online Programs #advertising #marketing #authenticity
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