HUM Nutrition’s Post

Transcript

Hi there. I'm Walter, founder Tom, and I'm about to give a talk about cutting through in a crowded space at the Direct Consumer Summit in Los Angeles. Constant stream of munis would bring to the world innovators you all these opportunities, but you need that discipline. That's happening in the world which will set me on way. I think you won't be winning. Do you really wanna win in retail and focus because you may have heard the story about this product already 5,000,000 times. But there are so many people out there who happened to have built a brand that you're on my values which was like cleaning clinical formulations that really work with the vitamin space for concerns that I really care about is building that trust with the consumer. They know they can come to you for truly informative yet I would say engaging content, the most successful categories maybe over saturated so. Have you seen any products? Right. And so we eat brands there like you really want to take a step back, It's like where's actually the white space here? Where are we adding, you know, when we have the right consumer, but where are the consumer needs not met within this shelf and very strongly about sustainability and I feel very strongly about doing something about it as if the environment in which we live is unhealthy, we going to suffer ourselves.