"We’re using it to inform our thinking and to be smarter about what we put in front of our clients and out in the world.” Huge's Global CEO, Lisa De Bonis, gives her view on AI in Digiday.
As media agencies develop more #artificialintelligence-driven work, they are relying on data and media tools to inform the creative side. Whether it’s developing proprietary media and analytics applications or establishing a wider practice to guide the #AI and ethical areas of their campaigns, various agencies specializing in commerce, innovation and media are incorporating these tools into their strategies. In this piece by Antoinette S., we speak to Lisa De Bonis of Huge, Josy Amann of Media Matters Worldwide, and Ethan Goodman of Mars.
