Hospitality Data Insights (HDI)’s Post

Demand-driven pricing is something that hotels and airlines have been doing for years, adjusting prices based on customer demand. However, this practice is less common in the Pubs & Bars sector. We've examined pricing during the England vs. Denmark game to see to what extent operators are flexing their pricing. Our analysis shows that "surge pricing" occurred in approximately 300 venues out of c.5k Managed Pubs & Bars. Two different operators implemented this strategy, with the most frequent increase being 30p per pint. Prices rose by 30p or more in 83% of these sites and by 60p or more in 11% of sites. HDI's pricing databases now include site-by-site, product-by-product data for all food and drink prices in over 18,000 UK hospitality venues. Used alongside our card spending data, we're able to provide unique insights on the likely price sensitivity of individual sites, in order to help operators optimise their pricing strategies. Want to learn more about how our insights can benefit your business? Contact us at [email protected] #UKHospitality #HospitalityData #PricingStrategy #SurgePricing #PricingData

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics