Last week, I experienced a first - getting cold-called by an "AI SDR." 🤖
As the phone rang and I took the call, I was met with a rapidly delivered monotone pitch the moment I said, "Hello." The voice sounded human but was devoid of any intonation or nuance. 😂
My amusement grew as I tried to interject, asking, "Hey, what's this call about?" But the AI, with no intuition or ability to read context, barreled ahead with its script, ignoring my attempts at engagement.
I couldn't help but listen through the whole thing, not because I was interested in what it was selling, its because it didnt give a shit about what I was saying on the other end of the line!
To all the SDRs in my network, It became abundantly clear to me that the concept of an AI SDR that has been cause for concern in our industry is a menacing bogeyman and an amorphous place holder in the future of sales conversation. 👻
While the experience was definitely amusing, it highlighted a glaring issue: AI cold-calling might sound fancy, but it's oversold and underwhelming.
Can we really expect a machine to successfully set appointments with busy B2B decision-makers? I don’t think so.
This little episode reaffirmed my belief: the human touch is paramount in sales.
Cold calls require intuition, genuine engagement, and the ability to pivot in real-time. So, SDRs out there, don't fear AI taking over. Machines can't be a stand in for inherently human experiences.
Glencoco is empowering hard working, intelligent fractional SDRs to kick their productivity into hyperdrive by leveraging the platform's AI power-dialer, sleek scheduler, smart de-dups and more.
Our thesis is AI tools innovative SDRs well versed in the art of conversation = the SDR role transforming from a transitional one averaging 14.2 months to a valuable asset that can be fairly leveraged in a marketplace setting.
The early numbers are extremely promising! Talented SDRs on Glencoco call across 3 different companies, average , and earning between $300-$1000 per qualified meeting booked - irrespective of a deal's closure. No quotas, no restrictions.
To all the skilled SDRs and Sales professionals in my network that are looking for a great way to get substantive supplemental income by leveraging your existing skillset in a flexible, part-time setting, Glencoco.com would be the place for you!
Don't be too quick to devalue the human touch.
#Sales #SDR #B2B #HumanTouch #Investment