Hispanic Marketing Council’s Post

💡A great reminder from Nadja Lossgott (joint CCO AMV BBDO) of the importance of originality of ideas and great craft when it comes to making truly stand out work. And that it isn’t easy but is certainly worth fighting for. Have you checked out this years D&AD award winners? — #advertising #maketing #creativity

VML’s Debbi Vandeven is the most-awarded CCO in the world in this year's World Creative Rankings. The Drum's Amy Houston managed to pin Debbi down to find out more about her creative career and what has kept the year's most-awarded creative chief at VML for over two decades. Read it here: https://lnkd.in/eb6rEspf Check out which companies made the World Creative Rankings here: https://lnkd.in/ectTDakt #advertising #creativity #mycreativecareer #worldcreativerankings

Are we ever going to talk about the "pay to play" model of many of advertising events including Cannes Lions International Festival of Creativity. Cannes pays no one to speak. You pay them, and you pay them a lot. Talks around issues like diversity and equality are very seldom going to be held on the big stage. Neither are talks by creatives about creativity going to happen on the main stages of Cannes Lions International Festival of Creativity because of the "pay to play" model. We complain about the awards, while the attention of decision makers are being bought and sold without creatives playing a part. Cannes Lions International Festival of Creativity should not blow up their current model. I get the economics of it all. It's time for Cannes to bring the creatives in from the cold, let us sit around the fire. Expose c-suite folks to creatives. We don't bite. Not all of us.

Never much mention in these articles about people not being invited back to judge again if they speak their mind about the work. Or they point out the collusion and fraud rampant in the award shows circuit. SEC take note. It's a small part of why I quit the 'industry' – though there really are some great people and ideas left (up in the rarest crema part), it's mostly become an engineering and accounting industry and it's getting a bit..."too hyper" and interconnected with other industries for quite many of us. And really, though real peer recognition is great - especially for craft – it's just become too clear the role the shiny awards play in keeping us all distracted from the harsh reality of how our world is working. "Well, what can we do?" is basically what thousands of people say when we all go "yeah, we know." Well, what have you been saying with YOUR mic? We always knew they'd come to gut the real creative departments first. I'd rather work with a real storyboard artist any day than the homogenous templates and ai bullshit now permeating the industry – and industries – at large. Farm or be farmed? How about them seeds...? It's becoming an autotune, lease-our-lives, pay-ahead-as-we-go panopticomic con and I decided to try something different. I'll walk away with my last award. Scriptwriting Gold. You can decide if it was worth it. I creative directed that project. I could've contacted them to change the credentials. But really, it's already on the record. Judge work for what it really is. That's all that ever matters. Sorry to self promote on here by pointing to my last award but hey, I know my job and I do it better than a lot. Not all. But a lot. Just need to edit better. Working on it. On what? It. What is it?

APA B Corp Event with Ben Uttley - 10am Thursday 23rd May 2024 Exciting news for our Advertising Producers Association (APA) community and the broader advertising industry! 🌿💼 At 10am on the 23rd May here at the APA, we're hosting a must-attend event with Ben Uttley, the innovative founder of Stamp Productions, on a topic that resonates with us all: "Sustainability in Action: Navigating the Path to B Corp Certification." In this eye-opening session, Ben will share the inspiring journey of Stamp Productions towards achieving B Corporation status, setting a new benchmark for sustainability and ethical practices in advertising. This is an incredible opportunity to gain insights into the tangible steps, challenges, and triumphs involved in integrating sustainable practices into business operations, and how this commitment not only benefits our planet but also enhances brand integrity and consumer trust. As the advertising industry evolves, it's crucial for us to lead with action and purpose. Ben's story with Stamp Productions is a powerful call to action for all of us to consider the impact of our work and to explore how we can contribute to a more sustainable and responsible creative sector. Don't miss this chance to learn, get inspired, and join the conversation on how we can collectively drive positive change in our industry. See you there! #SustainabilityInAdvertising #BcorpCertification #StampProductions #APAEvent #CreativeIndustrySustainability

Tomorrow at Cannes Lions International Festival of Creativity check out 'The Extraordinary Cost of Dull: Why Boring Advertising Must Die'. Our founder Adam Morgan along with Jon Evans will uncover why dreary, dull and beige advertising persists across global industries and the escalating cost of it. Backed by brand new IPA (Institute of Practitioners in Advertising), System1, WARC, and MESH data, as well as expert insights, they'll reveal alarming findings and equip you with the tools to challenge this norm. https://lnkd.in/e5p6MiyA #canneslions #thecostofdull #challengermindset

The Cannes Lions – the major global advertising festival – has just completed and prizes have been awarded. See this AdWeek story about who won what and for what ideas. This is a remarkable event, that showcases the best of what creative minds have generated over the previous year in numerous categories – but all are surprising and impactful with their ingenuity.   Read this and you can pick your own winner – maybe it is the Peruvian cement company, that designed city pathway tiles, that help visually impaired people? What a simple and yet powerful idea. Or maybe it is the Pedigree adoptable dog campaign, that uses artificial intelligence in a helpful and lovely way. There are moving ads that elevate the role of women and girls in sports and societies and also more classic – brand or product selling campaigns, that are beautifully executed, like the Magnum ice cream outdoor campaign.   These campaigns are important not just from a marketing perspective – I think they have a greater societal meaning, as they always deal with relevant issues and blend the traditional media and the latest technology. See the full AdWeek story here:   https://lnkd.in/d2EKiCag   #creativity #advertising #branding #marketing #idea #canneslions #visualcommunication #communication #brandvalue

Thinking about doing AWARD School? Want to know more before applications open in Feb 2024? Want to have a crack at a practice brief and get feedback? Don't miss out on the free, online AWARD School Masterclass. Register below. #awardschool

Our CEO, Starr Million Baker, was recently featured in a Forbes article discussing complaints commonly shared by new clients about their previous agencies and how to use this information to build stronger partnerships. Her key takeaway? Agencies must remain proactive. 💬 "Clients leave agencies because they have become reactive and stale. They wait for the client to tell them what to do, but the client has hired them to provide proactive guidance. This misalignment causes frustration and, eventually, agency turnover. Agencies have got to remember that clients hire them for their outside perspective and expertise. They must stay in a proactive state." Head to the article to see her insights alongside those from other agency leaders.