Hill Holliday’s Post

Intersection of Culture X Tech has always offered the next big opportunity. Now, is one of the rare moments when these two forces are intersecting in a way like never before. Gen Z is coming of age. They are the next participants in the labor force. They will decide the elections. They will shape the culture with full force. They will also be enabled by a new super power that is AI. A new mind with a new tech offers such unique opportunity to connect for brands that want to stand for generational forces. At Coca-Cola, we have been investing in creating meaningful experiences forever. Santa, FIFA, Coke Studio are just a few examples. Now, we have an opportunity to super charge our brand equity with marriage of experiences and AI. Great read on how Manolo, Coca-Cola CMO delineates this strategy #ai #predictiveanalytics #genai #culture #marketing #experientialmarketing #cokestudio #wsj

Interesting insights playbook to help build your on premise strategy. 💡🌈📓

Here are some great insights to assist in building your on premise strategy for Pride Month. Take a look at this comprehensive playbook! #groundsignal #onpremise #pridemonth

🌐 Brands are witnessing a transformation! #MotivationAI ensures messages aren't just numerous but are designed to truly engage. Leading brands have already seen over $1.5B in incremental revenue. Curious? 📊 🎯 Dive in: https://ow.ly/irXs50PRsab

Emotional marketing is a strategy that focuses on creating and leveraging emotional connections between a brand and its audience. Its goal is to evoke specific emotions that resonate with the target audience, leading to increased brand loyalty, engagement, and ultimately customer satisfaction. Many well-known brands employ emotional marketing strategies to build strong and lasting relationships with their customers. Some examples include: Nike is renowned for its campaigns that focus on motivation, determination, and achieving goals. The famous slogan "Just Do It" is not just about the product but also about conveying emotions associated with overcoming challenges and achieving success. Coca-Cola has long employed emotional marketing, especially during the holiday season. Their advertisements often emphasize values such as joy, community, and love. Dove has gained recognition for its campaigns that focus on positive body image and building self-confidence. These companies are aware of the positive reception of their ads and the expectations of their consumers regarding the values the brand represents. Where do they gather this knowledge? Check out our latest post https://lnkd.in/dmrrcvHp #EmotionalMarketing #BrandStrategy #CustomerEngagement #BrandLoyalty #CustomerSatisfaction #ConsumerExpectations #BrandValues #MarketingInsights #vievlio #surveys #SurveyTool #marketing #marketingb2b

Coca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads - WSJ: Coca-Cola's CMO has avoided political controversy and embraced AI-generated content from creators as part of their recent strategy. - Artificial Intelligence topics! #ai #artificialintelligence #intelligenzaartificiale

Bravo Lalo Luna & Tony Costella!... Explore how The HEINEKEN Company is using Assistant, Stravito's new generative AI feature, to deliver real business value. 📈 More than 50% increase in unique users across KIM, Heineken's knowledge & insight management hub. 🗃 71% more content in KIM being used to impact decision making. ⏳ An estimated saving of 1,553 hours per week just receiving and answering questions. 💰 Estimated savings of almost €900,000 worth of CMI time that is now dedicated to more actionable tasks and strategic thinking 💡 💡 💡 https://lnkd.in/e5Yi3qd5

In case you missed it, last week our delightful Director of Customer Advocacy Joy Eckhoff posted a link to a rather lovely summary of the presentation given at #IIEXEurope by Lalo Luna and Tony Costella from The HEINEKEN Company on ‘Amplifying Insights with Generative AI’. This summary also includes a link to a recording of the full presentation so you can pretend you were there! If anyone needs convincing of how valuable a purpose built, (genuinely) user-friendly knowledge management platform is to an organization - then take a look because this will knock your socks off. I don’t really want to dwell on the Gen AI bit, as in my mind this is not about the tech (sorry Vignesh Swaminathan!) - this is about humans needing to understand other humans, and how that understanding brings consumer-centricity to the heart of an organization. We’re delighted to enable this by providing a secure, trustworthy and easy to use platform, but the magic really happens when insight teams are elevated to be true business partners, have the freedom to be creative and innovative, and can be the engine for business growth (yes, I’m still dining out on all the great words of wisdom shared at the Insights Lighthouse event in Cannes last month!). If that doesn’t make you want to to click on the link below, then here are some stats that might tip you over the edge: 🚀 Heineken saw more than a 50% increase in unique users across the organization 🚀 They estimate a time saving of 1,553 hours per week 🚀 This translates to €900,000 worth of CMI time that is now dedicated to more actionable tasks and strategic thinking. To hear the story for yourself, please use the link below (or let me know if you fancy a chat): https://lnkd.in/e5Yi3qd5 #Stravito #KnowWhatYouKnow #KnowledgeManagement #Insights #ConsumerInsights #HumanBehaviour #KM #CustomerCentricity #ConsumerCentric #InsightsDrivenInnovation #BusinessGrowth

Honcho are hosting a square table! 🔲 There seems to be a shortage of ‘round tables’ at restaurants in London and we could only find a square one… so we’re going with it. The difference? “A chance to look at things from a slightly different angle.” 🤔 Date: 21st September 2023 Venue: Sticky Mango, 33 Coin Street, London Topic: AI in Digital Marketing If you’re a brand side marketer and interested in coming to this or future Honchō events then click on the link in the comments 👇🏻 #digitalmarketing #events #ai