Dear people connected to me,
For a beautiful, symbolic trophy for networking and social capital, I am one of the shortlisted by La Red Consultancy, celebrating its 20th anniversary. The award is called Give-and-Take 🏆 with a Pay-it-Forward philosophy behind it.
As next step candidates would need to map out their network, reflect on network strategy and management system - an insightful exercise.
To start this process I thought to kindly invite you as my connection to Endorse me for "Networking" as a skill. That is,
--> if you believe this skill really applies
--> if you believe our connection is/can be mutually beneficial
e.g. for referrals, sharing information, advice, career support, linking organisations, internships, research consultancy projects etc.
This is just an idea I had to get started on self-assessment on how to maintain and manage connections, give-and-take etc.
Wishing a cheerful and carefree remainder of summer.
Warmly,
Sarita
#givenandtaketrophy#payitforward#sociaalkapitaal#laredconnect#laredatwork#netwerkendwerken#netwerkorganisatie#LRnetwerk
Live Experiences: Engaging All Senses
Ester De Graaf, Founder of DDG Event Marketing, shares insights in an interview with Lubbers De Jong.
Learn from the Master! 🎓
In a captivating interview conducted by Lubbers De Jong, Ester De Graaf, the visionary founder of DDG Event Marketing, dives into the art of creating live experiences that captivate all our senses.
From sight to sound, taste to touch, she unveils the secrets to creating unforgettable moments that leave a lasting impact.
🔍 Dive into the full interview to gain invaluable insights into the world of experiential marketing and elevate your approach to event planning.
#EventMarketing#ExperientialMarketing#Interview#IndustryInsights#DDGEventMarketing#LubbersDeJong#EsterDeGraaf#MasterClass
Note: This article is written in the Dutch language.
As of yesterday, Influo and Klara Verzele are officially part of the advisory committee for the research study "Branding via Social Media & Content Creators". The most important project is the SMI barometer, in collaboration with Comeos (see also www.smibarometer.be), podcasting, and metaverse.
We are curious to see what insights and results this will produce for the Belgian market! Most figures and data found are not always 100% applicable to our market.
#research#advisoryboard#influencers#contentcreators
🤝✨Let’s build bridges, not just transactions. If you are curious about creating genuine connections and meaningful bonds between brands and customers: read this book. And if you already have…vote for it here 👇
𝗕𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 & 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗮𝘁 𝗣𝗮𝘃𝗹𝗼𝘃 - author of Relatie Renaissance, Brandhacking and Personal Branding - keynote speaker
Ik ben vereerd en fier om te mogen meedelen dat mijn laatste boek Relatie Renaissance genomineerd is als BAM - Belgian Association of Marketing marketingboek van het jaar 2023. En die nominatie alleen al stemt me oprecht gelukkig, omdat het aantoont dat mijn pleidooi voor menselijkheid, emotie en nabijheid niet alleen in de praktijk zijn meerwaarde bewijst, maar ook zoveel lezers heeft mogen inspireren.
Als u ook gelooft dat de toekomst toebehoort aan merken die duurzame, persoonlijke relaties uitbouwen met hun klanten, dan zou ik uw stem van harte appreciëren. Klik door naar https://lnkd.in/ehvk7nWX en stem op Relatie Renaissance als marketingboek van 2023 - het kost u nog geen 30 seconden.
Mijn oprechte dank bij voorbaat!
𝐖𝐞 𝐝𝐨𝐧’𝐭 𝐨𝐟𝐭𝐞𝐧 𝐬𝐞𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐭𝐚𝐤𝐞 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐬𝐭𝐞𝐩𝐬 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐚 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧. 𝐖𝐡𝐚𝐭 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮?
So glad that Mediahuis gets it 🤓 ! And that’s why we blended into their team seamlessly!
1. 🔍 𝐂𝐨𝐧𝐝𝐮𝐜𝐭𝐢𝐧𝐠 𝐐𝐮𝐚𝐥𝐢𝐭𝐚𝐭𝐢𝐯𝐞 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:
Instead of making assumptions about how to help young people access 'news,' they simply ask them why they do or don't have a subscription and test campaign ideas with them.
We appreciate it when someone else has already handled that important step in the process qualitatively. Thanks, Bart Warlop!
2. 💡 𝐓𝐡𝐞𝐬𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐟𝐨𝐫𝐦 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 about subscription details, user flows, and, of course, tactical ones like copywriting on the pages.
It's invaluable for us to have such insights to shape the communications and online journeys.
3. ✅ 𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐭𝐭𝐞𝐫𝐬:
Mediahuis places a premium on validation before launching. We completed it in just 2 days, so the project wasn't delayed.
This step was instrumental in dispelling any lingering doubts and ensuring our copywriting and flows are crystal clear and user-friendly.
😍 Mediahuis has an outstanding team that successfully launches campaigns while 𝐤𝐞𝐞𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 𝐦𝐢𝐧𝐝. Kudos to Katia Debusschere, Lies Callebaut, Laura Renders, Koen Meeusen & many others!
This is the way every project should go ❤️. Check out the result of this collaboration below 👇
Manager Acquisition and Conversion at Mediahuis nv
Exciting news!
Under the name "-26 plus", Mediahuis is launching a new subscription formula that provides online access to all the content of het Nieuwsblad, De Standaard, Gazet van Antwerpen, Het Belang van Limburg and De Gentenaar.
The formula is open to anyone aged 18 to 25, the price of 1 euro per week then applies for three years (even if the subscriber has passed 26 in the meantime).
A big thank you to all of my wonderful colleagues who worked on this project and campaign creation. Lies CallebautKris LuytenSigrid Vande KerkhofJanne PlessersDries VereeckeKoen Meeusen
Campaign creation by De Vloer Nathalie Rahbanihttps://lnkd.in/enP8XdCw
This year I've written portraits of some female rolemodels in MICE for Meeting Magazine. After the pandemic, some experienced leaders left the industry. When business started to pick up, many young people joined and it brings a breath of fresh air. But it also brings challenges.
The organisation of congresses and business events require KnowHow, attention to detail, understanding a diversity of corporate or institutional protocol, great handling of logistics. (etc, etc, as the king would say!) Underneath all of that, it requires emotional intelligence to deal with cross cultural issues. That kind of experience can rarely be learned at home or at school.
In this series of portraits, powervrouwen (female leaders) give an insight into their paths and their succesformula.
It was a pleasure to find that most powerwomen remain open and approachable. The gatekeepers-climate, found around some male dominated powerfigures, was almost completely absent.
Could this be a signal of a bright future, where corporate communication needs not be like political powerplay? It looks like the democratisation of the work environement is starting to flow upstream. The interview with Dineke Philipse is a great example of a powervrouw who sets her example quietly but firmly, simply by living in truth to her own believes. Please use a translator to read in another language.
Toen Monica Rijpma - Rypma mij belde voor een interview over 'Powervrouwen in onze branche' voor Meeting Magazine was mijn eerste reactie dat ze beter iemand anders kon bellen. Zoveel geweldige, ondernemende powervrouwen in onze branche om te interviewen!
Maar het is een leuk en mooi artikel geworden, dankjewel Monica dat je me hebt overtuigd om dit te doen! En nu stiekem best trots om zo geportretteerd te mogen worden 😊
https://lnkd.in/e4E8_J9Q
Very proud that my article on the treatment of ETS emission allowances under EU financial regulation got published in the latest edition of TRV-RPS : Revue pratique des sociétés - Tijdschrift voor Rechtspersoon en Vennootschap!
In the article I provide a general overview of rules and obligations applicable to market participants that wish to hold or trade allowances - taking into account the recent updates of the Emissions Trading System. This overview demonstrates that the common thread of allowances-specific rules is a plethora of information and reporting requirements. These apply to various parties, at various times, by different standards and to different recipients (and with overlap in subject matters). It also illustrates how the trading system and the framework in which it operates are moving targets, and subject to constant change (with some points already having been updated since the cut-off date of the article...).
With some recent price drops and ongoing speculation on how the system will perform in the future (see ao https://lnkd.in/eMMnZtBA) , the topic remains relevant as ever.
Always happy to discuss!
🌟 Unlock the Power of Inspiration 🌟
Inspiring is the ultimate level of 'motivating.' When employees internalize objectives, it cultivates deep engagement and fuels their passion and talent. Combine this with empowerment, and your organization will continuously operate faster and more innovatively. #Inspiration#EmployeeEngagement#ThisisIT#Coach#Amon