Hornet’s Post

Hey, Branding friends, would love to read your thoughts on this... “The Bélo represents all of us”, Airbnb says. And it stands for 4 things: - People - Places - Love - Airbnb “Belong Anywhere”, they say. So they made a logo “that can be drawn by anyone”. Remember “We Will Rock You”? When Brian May came up with the idea for that song… …he was looking for something that their audience could play along. Without instruments. Something anyone could play. *Stomps foot twice and claps* It's The Song that we still hear at sports events all over the world. 56 years later after. It's never just about a logo! It's about what you stand for. What you represent. Airbnb is taking a stance to represent: A Home Anywhere. What do you stand for? #airbnb #marketing #branding #clevermarketing What do you think? Is it a bad move? Let's have a conversation 👇

What is the promise you make to the world? That's a brand's starting point, and Airbnb is going all-out with its latest campaign. When there is clarity about the brand promise, the rest is a matter of creativity and telling the story right. Case in point, Airbnb's promise is opening the door to extraordinary experiences. Well, what does an extraordinary experience look like? Imagine floating in the "Up" house or resting in Prince's "Purple Rain" mansion. In short, fame and talkability keep the brand top of mind and relevant. https://lnkd.in/dFpZZskv

Nice work, all at Airbnb. The question, 'What would the news headline say?' can be a key way of evaluating a piece of creative work. This answers that question with a brilliant product demo. 👏 👏 👏 #advertising #creative #creativity

🏡 🛌 AIRBNB TIPS SEASON: 1/20 The Hero Image It is the gateway to your Airbnb listing. When your guest is making a search on the web, he is only able to see one photo with the map on the right side: that's the hero image. On the responsive version, you don't even have the map. This photo needs to be unique, distinctive, obvious and clickable. The key here is to differentiate from the competitors. If you're in a popular seaside area where listings typically show pools or sea views, opt for something different that your property boasts. For instance: on the image below, one image is standing out from the others. This host brilliantly chose a night-time image to highlight their property's evening atmosphere, complete with Netflix, and an impressive skyline view. Alternatively, think about a creative collage of your top four photos, offering a sneak peek into what awaits. Contact me if you need more tips 👉

More and more brands are developing in-house creative services. Some like Airbnb are knocking it out of the park. If you're wondering how to kick-start your in-house creative, drop us a line. Let's bring it in. #inhouseagencies #creativeservices #brandinnovation #inhousecreative

Airbnb might have failed if they didn't to this... In 2010, they took a leap of faith. Here's what happened 👇 They introduced professional photography services for hosts. The result: A surge in bookings, elevating the appeal for both hosts and guests. Here's the blueprint: → Quality Matters: Identify opportunities to boost quality → Invest in User Experience: Offer premium services, even at a cost. → Data-Driven Insights: Monitor the impact of quality on outcomes → Continuous Evolution: Keep expanding your service offerings. The outcome: Listings with professional photos increased host earnings by 16%. By 2020, they scaled to over 5.6 million listings. What innovation could elevate your business? Share your thoughts below! Follow me ↳Billy Samoa Saleebey for posts that deconstruct insights from the world’s greatest businesses. Repost if you found this valuable ↳→→→→→→→→→→→→→→→→→→→→→→→→→→↓

I'll admit that staying up late to catch Saturday Night Live live is a challenge, which is why I appreciate Peacock for letting me watch on demand. Although I'm usually behind on episodes, (I did see the Beavis and Butt-head sketch), I did finally see a hilarious parody that cleverly satirizes Airbnb: https://lnkd.in/gVXXz_2U. This sketch highlights a shift in the travel industry: Airbnb, once the disruptor, has now become an established norm, and surprisingly, it's hotels that are seizing the role of innovators. This isn't merely about business changes; it's about a shift in consumer perceptions. Behavioral economics teaches us that decisions often extend beyond simple cost comparisons, factoring in the overall quality and convenience of experiences. The "endowment effect" could be at play here, where guests attribute higher value to predictable hotel stays vs. unpredictable (not necessarily a bad thing) Airbnb stays. Hotels have adeptly modified their operational strategies, providing consistent and straightforward experiences that increasingly attract guests. Recent hotel marketing campaigns highlight these differentiators effectively, resulting in rising hotel occupancy rates. In response, Airbnb has attempted to rejuvenate its brand through unique, experience-driven stays, such as offering a night at the Ferrari museum (which, personally, would be much cooler than any traditional hotel stay in Italy). This evolving scenario underscores the continuous cycle of disruption and adaptation in competitive markets. Initially, Airbnb disrupted the hotel industry with its innovative model. However, as hotels adapt and innovate in response, the dynamic shifts. As hotels reclaim their appeal, Airbnb must adapt again, illustrating the ongoing battle for market dominance where consumer preferences play a decisive role. The lesson for brands in any category is clear: being a disruptor or an incumbent involves continuous evolution and a deep understanding of market dynamics. Brands must anticipate and respond not only to direct competition but also to shifts in consumer behavior, which can be fickle. In such a competitive landscape, having a strategic ally like Havas Edge, which excels in understanding both consumer and competitive insights, becomes invaluable. If you're seeking a strategic advantage in navigating these complex dynamics, Allie Wiggins at Havas Edge is your go-to expert. #consumerbehavior #marketingstrategy

As veterans in the short-term rental business for almost a decade, we're intrigued by Airbnb's latest move with their "Icons" category of experiences. By offering unique opportunities like staying in Prince's Purple Rain House or hanging out with Kevin Hart, they're blending hospitality with pop culture in a way that's both attention-grabbing and innovative. From a business perspective, the decision to offer most of these experiences for free or at a nominal cost raises intriguing questions about revenue generation. As someone who has navigated the nuances of pricing strategies in the short-term rental market, we're particularly fascinated by Airbnb's approach here... Could this be a strategic investment aimed at long-term brand loyalty and customer retention? Or perhaps a precursor to monetization through ancillary services and add-ons? Only time will tell, but it's a fascinating experiment nonetheless. Additionally, Airbnb's new group travel features and enhanced data tools for hosts show their commitment to enhancing the user experience and empowering hosts. As someone deeply involved in this industry, I'm excited to see how these developments reshape consumer behavior and industry dynamics. What are your thoughts on Airbnb's latest venture? https://lnkd.in/dCtjs7Wf #airbnb #airbnbsuperhost #propertymanagement #shorttermrentals #holidayhomes #hospitalityindustry #dubai #uae #realestate #rentalincome #maximizeprofits #returnoninvestment #expansion #skift #airbnbicons