Heiko Marquardt’s Post

Exciting Insights from our "Trends & Studies" Section (identified by the distinctive blue frame💙): How digital is the communications profession in Germany? The digitalization of communication departments in companies and PR-Agencies still needs a lot of improvement. Only 4 % see themselves as innovators with complete digitalization of all core activities and advanced use from CommTech. The digital index currently lies by 45 out of 100 points. Those are some of the results of the first „CommTech Index Report” (https://lnkd.in/dj4R7fC6), which the CommTech working group and the Deutsche Public Relations Gesellschaft e. V. (DPRG) recently published at the CommTech Summit in Hamburg. The report is based on an online survey from communication experts detailed insights in the status of the digitalization of communication in companies and PR agencies in Germany. AI as an opportunity – Reserved opinions towards Bots and Metaverse The survey clearly showed that the professions are not afraid of new technologies and see more chances than risks in these applications. For example, 75 % of the respondents see AI as an opportunity, 19 % are natural towards the topic and only 6 % see it as a threat. Data analysis (93 %) and process automation (82 %) were seen as the two most popular areas. On the other hand, there are major concerns for the following areas: Cybersecurity and data protection (30 %) and Bots (26 %). The survey also shows that technologies in AR, VR and mixed reality are still recognized as neutral and cannot be properly assessed yet. This results in a reticence towards the metaverse topic. 63 % are neutral towards this, whilst only 26 % see a chance in it. 47 % of the surveyed view technologies in AR, VR, and mixed reality as an opportunity. 🚀 Let's Shape the Future Together! In this evolving landscape, DAVIES MEYER stands ready to navigate the challenges and leverage opportunities presented by AI and emerging technologies. As pioneers in the digital realm, DAVIES MEYER is committed to propelling your communication strategies into the future. (https://lnkd.in/eKan9DdF) #DigitalTransformation #CommTech #AIInnovation #Metaverse #DAVIESMEYER #TrendsAndStudies

Caspar Herzberg spoke with Handelsblatt about the #metaverse and the role it's currently playing in industries. The interview happened this year at the occasion of HANNOVER MESSE where we showcased how industrial companies leverage our technologies of #visualization when designing their plants, or for training purpose when operating their assets. Read the article in full here (£): https://bit.ly/3tnHiJY

Caspar Herzberg spoke with Handelsblatt about the #metaverse and the role it's currently playing in industries. The article shares who our technology is applied to our customers and the impact of the #industrialmetaverse. The interview happened this year at the occasion of HANNOVER MESSE where we showcased how industrial companies leverage our technologies of #visualization when designing their plants, or for training purpose when operating their assets. Read the article in full here (£): https://bit.ly/3sZkLDo

Caspar Herzberg spoke with Handelsblatt about the #metaverse and the role it's currently playing in industries. The article shares who our technology is applied to our customers and the impact of the #industrialmetaverse. The interview happened this year at the occasion of HANNOVER MESSE where we showcased how industrial companies leverage our technologies of #visualization when designing their plants, or for training purpose when operating their assets. Read the article in full here (£): https://bit.ly/469Mqzm

🚀✨ Meet Jérémy Denisty: Trailblazer in Digital Innovation! In the realm of digital innovation, Jeremy Denisty, Co-Founder, and Managing Partner of Imagin3 Studio, is at the forefront, leading businesses into the future. 📘 Accomplished Author, Keynote Speaker, and Digital Innovation Expert Jeremy is not just a Co-Founder; he's an accomplished author, highly regarded keynote speaker, and trusted digital innovation advisor. His expertise spans new technologies like Web3 and AI, and his mission is to equip businesses for the virtual economy, decode evolving customer behaviors, and ensure brands stay relevant in a rapidly changing landscape. 🎤 Lecture Topics by Jeremy Denisty: 1️⃣ Grasping the Exponential Power of AI 2️⃣ Thriving in the Age of the Virtual Economy 3️⃣ Building Engaged Communities for Growth 🌐 More about Jeremy Denisty: With a background in the movie industry and 10 years as an actor, Jeremy seamlessly transitioned his people skills to lead businesses. He advocates for the 'Magic Triangle'—creating better EXPERIENCE, COMMUNITY, and LOYALTY. His book, "The Virtual Economy," is a guide for leaders in the third age of the internet.  Connect with Jeremy Denisty for a transformative digital innovation experience! #DigitalInnovation #AIExpert #VirtualEconomy #KeynoteSpeaker #Author Learn more about Jeremy's expertise 🔗

Delivering #AVTechnologySimplified drives every single thing we do. No one needs complexity to help get work done. AV technology is a key driver of team performance. The world of work is tech-centric, and AV drives our conversational experiences. It's gotta work. Every time. Which is why we ping our tech every 24 hours to make sure it's working right. We committed up front to robust design to keep your teams on track. Not the cheapest; not some dumbed-down version; not what didn't work yesterday. It's gotta work every time. For #5 of our #7BigIdeas, we engineered bundles not based on good-better-best, but on the work to be done where the AV will be placed. Application-based solutions. You know, like you would do. Our bundles and modifying packages remove the design cost so you get incredible AV solutions at moderate price points. When your teams are more productive with the tech they need, you win. We don't think like everyone else in the AV world. We deliver the experiences you and your teams need, because we think like you do. When you're ready to elevate your team's productivity, we'll show you how to bust a move into the world of work in 2024. Who else would use a 1989 reference to help you make work work in 2024? InterActive Spaces AV INDEAL Inc. Premiere Communications & Consulting, LLC i3-Technologies ClickShare by Barco Heckler Lightware Visual Engineering Korbyt Videri Inc. VETROSPACE Nook Pod USA Special-T ReSocialize Cya Live CRUX Workplace iCollaborators

Nowadays, the combination of product and service is no longer sufficient. Only the addition of customer-oriented value propositions creates real differentiation and opens up potential for new business models. A key catalyst is Industry 4.0 and the associated digital networking within production. Companies and their employees must be extremely agile, flexible and adaptive in order to be able to dynamically adapt in a constantly changing environment. It is therefore essential not only to develop and expand technological (such as machine learning, artificial intelligence) and data-related competences (data visualization, tiny data, big data and cloud solutions), but also to adapt the organisational structure and corporate culture accordingly. As part of a recent study by acatech (German Academy of Science and Engineering), Heimbach was -interviewed about the topic of 'smart services'. This refers to services that are developed and provided with the help of Industrie 4.0 technologies. It is about added value for the customer in digital form (e.g. additional information on the delivered product, support in troubleshooting). The task here was to evaluate the transformation progress in our company along six defined design fields (e.g. product & networking or technology & data). Using a maturity model, the development stage should be clustered accordingly: From "digital starter" to "smart service provider" to "smart solution integrator". Digital Starter: They have an awareness of the Smart Service Transformation but are still in the early stages of development. Smart Product Manufacturer: They offer products with digital functions (e.g. integration of sensors). Smart service providers: They have launched the first smart services on the market, collect and analyse data through sensors in the product for process monitoring at the customer. Smart Solution Integrator: These companies collect all data relevant for value creation. Customers benefit from clearly defined solution packages. Offering smart services absolutely requires that employees have knowledge, skills and competences in the areas of Industry 4.0, digitalisation and service orientation. They must be able to access, capture and process data and information. Based on this, a resilient decision is made. Heimbach is a “Digital Starter”. In the near future, we have to exchange more data and experience belong the entire value added chain. That is the reason, why we deal now with the topics data visualization, machine learning, artificial intelligence and smart services to increase our and our customers benefits. The complete study is available here (in german only): https://lnkd.in/eF4GitAS #heimbach #ai #digitalization

What role does technology play in shaping the future of work, how are businesses leveraging digital tools to enhance productivity and collaboration  In an evolving workplace, technology is the architect of change that creates the future with its new capabilities. From automation to artificial intelligence, digital tools are transforming businesses, redefining jobs and increasing productivity around the world. With automation software and robotics, repetitive tasks are transferred to machines, freeing up resources for people to be more creative and efficient. This not only increases productivity but also fosters a culture of innovation in the organisation. The cloud computing platform supports instant messaging and file sharing, allowing teams to easily collaborate regard less of their physical location. Video conferencing tools bridge the gap between remote and in-office workers, creating a unified workplace.Data analytics improves decision-making by providing better insights into customer behaviour and business processes. Virtual reality (VR) and augmented reality (AR) are revolutionising education by providing the best learning experiences that increase employees skills and knowledge retention. In the work places of the future, images of teams working with robots, employees and data analysis dashboards showing important tasks, the quality of technology and future work can be visualised. , the future of work is not just an idea, it is a tangible reality, and technology is the catalyst for success and progress.

🚀 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆: 𝗧𝗵𝗲 𝗖𝗮𝘀𝗲 𝗼𝗳 𝗠𝘂𝗹𝘁𝗶-𝗚𝗶𝗴 𝗥𝗮𝘁𝗲𝘀 New technology often outpaces current needs, as seen with multi-gig internet rates. Despite underutilization, this tech paves the way for future innovations. ➡️ 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝘁𝗮𝗴𝗲 𝗳𝗼𝗿 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 By deploying multi-gig speeds early, service providers future-proof their infrastructure, fostering innovation and new services. ➡️ 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗛𝗼𝗿𝗶𝘇𝗼𝗻 While not fully utilized now, multi-gig speeds will revolutionize HD streaming, VR, AR, telemedicine, and remote work. ➡️ 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗮𝗻𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 Multi-gig internet access promotes economic and social growth by bridging the digital divide, improving education, healthcare, and economic development. ✅ 𝗜𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗿𝘀 Offering multi-gig rates positions providers as innovators, attracting tech-savvy customers and preparing for emerging trends. ✅ 𝗜𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗘𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 Multi-gig rates enhance digital experiences, ensuring seamless connectivity for streaming, gaming, and bandwidth-intensive tasks. ✅ 𝗜𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗩𝗲𝗻𝗱𝗼𝗿𝘀 Multi-gig internet rates open up opportunities for product vendors to innovate and expand the market, driving growth and development in the industry. ✅ 𝗧𝗵𝗲 𝗜𝗻𝘁𝗲𝗿𝗽𝗹𝗮𝘆 𝗕𝗲𝘁𝘄𝗲𝗲𝗻 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗮𝗻𝗱 𝗡𝗲𝗲𝗱𝘀 While client needs are a primary driver of innovation, technology also plays a crucial role in shaping and sometimes even creating new service demands. The introduction of cloud computing is a prime example. Before its advent, few organizations felt the need for scalable, on-demand computing resources. Yet, once the technology was available, it quickly became essential, transforming how services are delivered and consume. 🤝 𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 Multi-gig internet rates exemplify foresight, setting the stage for innovation and ensuring providers meet evolving needs, paving the way for a more connected future. 𝗦𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗼𝗻 𝘁𝗲𝗰𝗵 𝘁𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!