Hearst Ventures’ Post

It is with immense pride that I announce our latest funding round, led by @S4S Ventures. This investment marks a significant step forward in our mission to revolutionize performance advertising on Connected TV. Joining forces with new investors BDMI, Progress Partners, and existing investors NBCU/Comcast, Norwest Capital Partners, Aperiam, and Hearst Ventures, we're set to accelerate our growth and development. Our mission to revolutionize TV advertising, enabling marketers to buy and measure TV on a cost-per-outcome basis, is now stronger than ever. Our innovative technology/approach not only empowers brands to execute outcome-based media buying but also signifies a transformative shift in TV advertising towards measurable results (which, after all, is kind of the point of advertising, right?). I'm excited about what lies ahead as we continue to challenge norms and drive real results in the industry alongside an incredible team at tvScientific. By opening up TV to performance marketers (9 million of them!), the future of TV looks brighter than ever! https://lnkd.in/ehe_mMbC #ctvadvertising #performancemarketing #ott #tvadvertising

Buckle up, marketeers. 🤠 Pay close attention to the investment announcement of S4S Ventures in CTV buying platform tvScientific, as your investment decisions and ROI measurement could be improved. This advertising model is a deal maker, as consumers flock to “connected TV” (aka “content platforms). Made me think of my recent years in retail and the discussions on investing in TV, where we challenged media agencies and broadcasters to explore partnerships based on results. “The platform is designed to let advertisers buy CTV on a cost-per-outcome basis, beyond the reach and frequency metrics that long have dominated the market. That includes allowing buys based on cost per acquisition, return on ad spending, sales and post-exposure campaign traffic.” Bon appètit. 📈

Been a big week with more big news in adtech! Earlier this week, Adform, PubMatic, Magnite, The Trade Desk, and other major adtech providers announced their European Programmatic TV Initiative (EPTVI). https://lnkd.in/eTaPGKiZ The mission of this collaboration is to amp up programmatic TV across Europe, to make real headway into tackling the fragmented mess and confusion that is limiting programmatic TV's potential It's about time for programmatic buying to take off in TV, and once again it's great for Adform to be among those leading this charge, changing the game once again for the industry to become more efficient and well-connected. 🚀 #AdTech #ProgrammaticTV #DigitalAdvertising #MediaInnovation #EuropeanMarket

📺 Connected TV (#CTV) is revolutionizing the way brands connect with their audiences. With its interactive and personalized approach, CTV is offering a holy grail of advertising opportunities. From niche channels to out-of-home experiences, CTV is changing the game. This is the best way right now for advertisers to stay ahead of personalization trends.💡 #CTV #FutureOfTV #AdvertisingInnovation

🖥️ ✅ AdExchanger (2/29): “Self-serve ad platforms are getting the TV industry’s attention because they simplify the process of TV and video ad buying, including the ability to pace smaller media budgets throughout a campaign cycle. Historically, “SMBs were really underserved by the traditional TV business,” said ad tech vet Ari Paparo, who joined Vibe’s board earlier this month. Self-serve is a “big opportunity to bring more advertisers to the table,” he said. There are a handful of other ad buying platforms that focus on the SMB market, including Simplifi, MadHive and Locality, although they have different niches than Vibe. Locality also specializes in local broadcasts, and Simplifi is multichannel, whereas Vibe is exclusively doing streaming TV. Vibe says it gained more than 2,000 new advertiser clients in the past 16 months. Brands buying CTV supply from Vibe include Blink Fitness, mobile game developer Scopely and private injury firm Lawboss. Vibe also works with well-known national brands such as Hyundai and John Deere.” ⬇️ #ctvadvertising #streamingtv #smallbusinessmarketing https://lnkd.in/eU5gN8-N

📺 It’s time to think about TV advertising in a new way. 🏠 At Hoppr, our CTV platform uses a patented overlay technology that offers a unique way for advertisers to engage households on the largest screen in the house. 📺 We use behavioural data driven research and combine this with new ultra-premium inventory. We curate an audience that is – for the first time ever – guaranteed to view a brand’s ad on TV. It’s a moment that is audience initiated, when the remote control is in their hand. 💵 Our CTV platform can be used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all – including Pay TV operators, Telcos, media agencies, and brands. We’ve connected the dots for the benefit of the whole advertising industry. 📺 The connected solution for a disconnected TV audience that delivers both engagement and attention. 🗣 As Joe Prusz, Hoppr’s CEO, says: “We know that TV remains the greatest medium to tell a story, using sight, sound, and motion. It is only through our tech that households can be targeted with precision, using data insight to curate an audience that is guaranteed to watch the ad.” 👋 You might know about Hoppr already, but our brand has just had a refresh, so we thought we’d take this moment to (re)introduce ourselves. #hopprtv #connectedtv #ctv #advancedtv #tvadvertising #advertising #audienceengagement #behaviouraldata #adtech

Basis Technologies' President Tyler Kelly discusses the use of connected TV—where to find the right CTV deals, its cost, and how marketers can overcome fragmentation with attribution via NewDigitalAge here: https://ow.ly/oI8050PzmE6 #Adtech #DigitalAdvertising

What challenges and opportunities are brands new to connected television (CTV) advertising finding? Moloco's Head of CTV, Jake Richardson, chatted with our friends at Branch about just that. He shared the fundamentals he sees in successful CTV advertisers and how new advertisers in the space should expect to measure ROI accurately. Check it out! ⬇️ #CTV #adtech #machinelearning

Jon Walsh, #Xenoss Brand Ambassador and founder of JobsInAdtech.com and The Adtech Chat Community, connected with leading CTV experts at MAD//FEST LONDON to gather the freshest industry insights straight from the source. We’re thrilled to share these insights in our latest blog post, "State of CTV market and emerging trends for 2024." https://lnkd.in/edR2hJcs Today, we spotlight Tanguy Van Ingelgom, CEO at Ted Jordan SRL, and his expert take on the emerging trends in CTV and its rapid embrace of programmatic advertising: "Although CTV wasn't initially programmatic, it has rapidly embraced and integrated programmatic technologies over the past decade, increasingly gaining traction in the advertising landscape. In the programmatic advertising sector, CTV is becoming significantly more prominent: 🔸 Netflix is collaborating with platforms like The Trade Desk and Google Display & Video 360 🔸 Broadcasters are adopting segmented advertising, tailoring specific ads to different viewers during live TV. 🔸 Streaming VOD continues to evolve.  🔸 Key players such as Magnite aggregate publishers and leverage extensive data, partnering with firms like Nielsen and LiveRamp. This expansion makes CTV more accessible, allowing advertisers to target desired audiences without the previously required substantial investment." Curious to learn more? Get the scoop from CTV pros in our recent blog post! Link in the comments! 👇 #CTV #RetailMedia #AVOD #FAST #Streaming #AdTech #Programmatic #MarTech #Publishers

Check out my awesome colleague Jake Richardson talking about how you should spend on CTV. If you’re interested in learning more about CTV let Jake or I know.