Hearst Ventures’ Post

Déjà vu? The AI Consumer Arms Race has arrived! But it feels like we have been here before. Yahoo, Looksmart, Altavista, Lycos, AOL, DuckDuckGo. And that's just scratching the surface of some of the web solutions that were part of our daily lives and are now nothing more than vague memories. The consumer AI landscape is getting more crowded by the day. What apps are you using, evaluating and how do you determine whether to pay for the premium tier offering or not? I'm currently on moving between ChatGPT4 , Perplexity.ai, Claude.ai, Gemini, Firefly and Co-Pilot with more added to the long list daily. #AI #generativeAI #consumerexperience #change https://buff.ly/3y16ubF

Demystifying the Buzz: What's an AI-enabled Company? 🚀 Ever dined at a restaurant that seems to magically suggest your next favorite dish? Or used an app that gets smarter with every interaction? Welcome to the world of AI-enabled companies! 🌐 In simple terms, an AI-enabled company is like your go-to cafe☕, which, while staying true to its essence, starts using smart tools to enhance your experience. It's not about changing the core business, but about leveraging AI to make certain tasks smoother and more efficient. 🤖✨ Another example is when a small business owner starts using OpenAI's ChatGPT to create a strategic plan for revenue growth, or creating marketing campaigns. But we could also include here a company's website when they integrate an AI-driven chatbot to handle customer inquiries and interactions. "AI-enabled companies are implementation and distribution machines." - TechCrunch (https://lnkd.in/d5xefNv5) In this age of rapid technological evolution, being AI-enabled is like adding a turbo boost to a car 🚗💨. The journey is the same, but now it's faster, smarter, and more exciting! 💡 #AIenabled #ML #deeplearning #data #science #development #research

🌐 Generative AI in Marketing & Advertising: 2023 Global Snapshot 📊 Top Tools Leveraged by Professionals: 🤖 ChatGPT: A whopping 75% of professionals use it at work. 💼 Microsoft's AI-powered Bing & Google's Bard: Standing neck-to-neck at nearly 17% each. 🎨 For design, the popular choices were: - Midjourney - DALL-E 2 - Adobe Firefly 📌 Key Applications of Generative AI: Drafting content 📝 Brainstorming sessions 💡 Researching 🔍 These findings emphasize the growing reliance on AI to streamline and enhance marketing efforts across the globe. #GenerativeAI #MarketingTrends

The Rise of Chat Bots: Google AI Sets New Standard Google AI has just upped the ante in the world of Chat Bots, revolutionizing digital interaction. Now, running ads is as simple as engaging in a conversation with Google's AI. Chat Bots are poised to become ubiquitous, transforming the way we interact with digital solutions. With Chat Bots conversing seamlessly between systems, integrations are set to become effortless. Get ready for a new era of connectivity and efficiency. #ChatBots #GoogleAI #DigitalTransformation #IntegrationRevolution

Subject: Data Dump #7: AI Frenzy & Gen Z's Digital Footprint 🚀 Hey Data Dynamos! Buckle up for DMC Data Dump #7, where AI innovations and Gen Z trends are making waves in the digital sea. Here's the lowdown on some of the most buzz-worthy stories. 🤖 ChatGPT's Wild Ride: Future Party takes us on a journey through the latest developments with ChatGPT. The AI's capabilities are expanding at a breakneck pace, but are we ready for the ride?  🎨 Adobe's AI Sidekick: Meet the AI tool from Adobe that's speeding up creative workflows. The AI Break highlights how this digital assistant is empowering creators with its quick thinking.  📱 Gen Z's Digital Domain: GWI's latest report dives into the behaviors and preferences of Gen Z. This digitally-native generation is reshaping the landscape with their unique online habits.  📸 Google Gemini Pauses People: TechCrunch reports on Google's Gemini, a new feature putting a pause on people in images. This tech raises intriguing questions about privacy and digital interaction. That's your quick hit of this week's top stories! Which of these developments do you think will leave the biggest digital footprint? Let's chat about it! #DMCDataDump #TechTrends #DigitalWorld #GoogleGemini #GenZTrends #CreativeAI #AIRevolution

IT'S HERE: Google #GEMINI UPDATE - This multimodal reasoning is going to be a huge opportunity for application ecosystem - The fact it's already in Bard is going to push more adoption faster than ever before - On device on Pixel if opened up to App makers could be huge We have seen from AI Consumer Index which launched this week that Google Bard already has big awareness and really impressive retention - so Gemini being added to this could help them really compete for the "everything assistant" space against ChatGPT. Get the AI Consumer Index at https://lnkd.in/eCHKvG9V #aiconsumerindex #googlegemini #conversationalai cc Bret Kinsella Kane Simms Dominique (Philipp) Essig Bala Maddali

I'm told you can say #HappyNewYear up until the 7th, then, it's a faux pas. So HNY! New Year new updates, as we step into 2024, our industry continues to change and so does the way we need to operate. Here are the trends that will shape the channel and some of the points we'll need to consider. 1️⃣ Bing's Rise In Relevance: Bing gained renewed interest with the integration of ChatGPT. The prospect of ‘Google it' becoming 'ChatGPT it' and emphasising the potential impact of AI on search engine preferences. 2️⃣ Navigating a Post-Cookie Era 🍪 Starting this month, Google is initiating a test phase with 1% of users who will no longer be tracked via 3rd party cookies – throughout the year this will be rolled out to all users. ✔ Improve your First-Party Data Collection ✔ Strengthen Contextual Advertising ✔ Consider alternate Tracking ✔ Establish Incrementality Testing 3️⃣ Embrace Change And Test: As it's still the start of the year, I'd encourage testing within your account early to gain as many insights as possible to move forward with. 4️⃣ The rise of AI (again) As it's been written countless times but the channel is set to evolve further in 2024. Google's recent announcement of a generative AI experience promises to enhance creativity by autonomously generating text and image assets. 5️⃣ Mobile-centric optimization More customers are shopping on their mobile devices, we need to keep this in mind, creating ads that are effective on desktops and the varying shapes and sizes of users' mobile screens.

Introducing the World’s First App that Harnesses the Combined Power of THREE AI Giants – Google Bard, ChatGPT & Microsoft AI – to Skyrocket Your Profits to Insane Levels! 💰✨ Are you ready to unlock the full potential of AI technology to drive unprecedented success in your business? Look no further! Our groundbreaking app seamlessly integrates the cutting-edge capabilities of Google Bard, ChatGPT, and Microsoft AI to revolutionize the way you operate and maximize your profits like never before. 🚀 Here's What You Can Expect: ✅ Unparalleled AI-driven insights and strategies ✅ Precision-targeted marketing campaigns ✅ Streamlined operations for increased efficiency ✅ Real-time data analysis for informed decision-making ✅ and much more! Don't let your competitors leave you behind in the AI revolution. Visit our site now https://shorturl.at/aT489 to learn more about how our innovative app can transform your business and catapult you to unprecedented levels of success. 💼💡 #marketing #marketingdigital #business #money #job

Bard makes a jump on the epic chess-match between Google and Microsoft. The tech giant has just rolled out a suite of enhancements to Bard, its conversational AI: Bard Extensions. These allow Bard to seamlessly integrate with Google apps like Gmail, Docs, Maps... you name it. This is precisely what that big event from Microsoft integrating OpenAI across all of their Office stack was all about - sprinkle AI into your office tool offering. Now Google wanted to make similar step. A few things to highlight: 1️⃣ Privacy remains a top concern -> Google emphasizes that Extensions will only function when users give explicit consent. Importantly, no personal data from Gmail or Docs will contribute to Bard's learning or be exposed to human reviewers. Bard will act on specific content only when directed. In essence, Google is choosing transparency and user trust over potentially broader capabilities. Let's see how it goes! 2️⃣ Bard’s “Google it” feature -> users can now cross-reference Bard's responses against Google Search data. As conversational AIs become more sophisticated, so does the importance of verifying their outputs (or check against hallucinations?). 3️⃣ Continued conversations -> Bard now supports shared conversations through public links, much like ChatGPT's shared links. Nice touch, since they want these tools to clearly be used by more businesses. 🟰With these changes, Google hopes Bard will rise as a front-runner in the conversational AI race, distinct from competitors like ChatGPT. And as always, users can check out the new features at bard.google.com. As for me? I'm excited to see where this leads. Btw, since I used ChatGPT to check my typos, it asked me to write: 'but I'll always have a soft spot for ChatGPT 😉' So now you see, even OpenAI knows that this is a direct threat to their King. Check-... will there ever be -mate? Video credit: Google (youtube channel) #ai #google #artificialintelligence #bard #bardai