Hearst Newspapers’ Post

Today marks 20 years of McGrathNicol. Discover how we came to be, the projects and events that shaped us and the values that have driven our success: https://lnkd.in/gQVUYXHC

Happy birthday to us!🎂 Today we are celebrating our first birthday and wow, what a year we have had 🎈 From exciting client wins to incredible events, the past year has been filled with amazing moments. We can’t wait to see what the next year brings 🤩 #PRAgency #MarketingAgency #SocialMediaAgency #EssexBusiness #ColchesterBusiness #Essex #Colchester #FemaleBusiness #FemaleBusinessOwners #EssexBusinesses #PRAgencyLife #MarketingAgencyLife #MarketingAgencyUK

A day or so in London, this time for the Events industry, Cross Association, DEI Working Group. People in the events world never cease to amaze me. How they can be unfazed by challenges, and deal with them with a confident smile and a plan almost as if the unexpected is expected. The fact that that it was also the first day for Catherine Beck as Chair of a large industry cross networking group when the main speaker is suddenly unable to attend, demonstrates not only her resourcefulness, but also that in their world there is no translation for the word crisis! There was so much to glean from the meeting. This is an industry going through change and it means doing something we focus on a lot in Mindsmith Thinking, changing perspective. It was great to hear how companies were improving, staffing to address the effects of the long hours culture,the way age and experience are viewed, and continuing to push the boundaries with flexible working and paternity leave. All necessary steps in an industry that has to be creatively focused on outcomes, but having a growing realisation that people organisations are having to become equally creative with the talent that produces them. The Chair concluded with the clarion call for "less talk, more action". This is a group where things will happen, in an industry in need of the ideas and support. A really productive meeting hosted at the New Scientist Building and thanks to the AEO Association of Event Organisers and ESSA team for making the arrangements.

Not sure we could have said it any better: "One of the largest integrated marketing agencies in the Southwest, blending high-level issues management counsel with robust services across digital/social, branding/creative, media buying and analytics ... a hybrid agency that remains as comfortable producing paid content as it is in the earned media realm and combining the creativity of a hot consumer shop with the strategic savvy of a corporate communications firm." #PR #marketing #integrated #comms #media #social #analytics

From sports achievement and political stardom to stellar service in corporate boardrooms like Dillard's Inc., Paycom, CSX and ITC Holdings Corp., J.C. Watts shares the elements of an approach that has made him America’s top value-creating director (with an impressive 39.9 percent median TSR, outpacing corresponding industry peers by 15.3 percent.) His bottom line: ‘If there’s no integrity, strategy doesn’t matter.’ Part of a joint project from Corporate Board Member and AlixPartners.

💡And I learned in my #mba program that representation is key to market development. Brands that embrace diversity in their #communications staff are able to develop messages and products that reasonate with new (or neglected) customers. We don't all talk alike. Think the same. Or behave similarly. Do you want to tap into new sources of business? Engage cold leads? Strengthen your brand? Representation is a 🗝️ part of that process. #diversity #pr #media #thoughtleadership

Innovation and Collaboration are two fundamental pillars we prioritize in order to be successful team. Great Job!!

Reflecting on the RFK #SuperBowlAd this morning, as both a #marketer and a #history enthusiast. I initially found it to be a stroke of genius, redoing the iconic JFK ad from the 60s (original below). It seemed to pay homage to his family legacy while offering a fresh perspective, akin to a Trump-esque 'Make America Great Again' message, albeit from a different vantage point. However, my perception shifted when I witnessed the backlash on social and the subsequent apology from RFK. It became apparent that while the ad may have resonated with those familiar with the campaign or history buffs like myself, its impact on the family's emotions was unforeseen, especially considering they were blindsided by its release. In the end, the real lesson that will live on in #marketing, #publicrelations, and #advertising textbooks for a different reason. Despite the considerable investment—reportedly $7M for the spot alone—the ROI appears dubious at best. The ad's polarizing reception underscores the importance of thorough audience research and sensitivity, lest the costs outweigh the benefits. What are your thoughts on this commercial and its aftermath? #SuperBowlAds #RFK #AdvertisingStrategy #BrandManagement