Hearst Media Production Group’s Post

Here’s how @Comcast is celebrating the immense contributions that Hispanic & Latino communities have made to American culture, entertainment, and more! #IWorkForComcast

Here’s how @Comcast is celebrating the immense contributions that Hispanic & Latino communities have made to American culture, entertainment, and more! #IWorkForComcast

Here’s how @Comcast is celebrating the immense contributions that Hispanic & Latino communities have made to American culture, entertainment, and more! #IWorkForComcast

Here’s how @Comcast is celebrating the immense contributions that Hispanic & Latino communities have made to American culture, entertainment, and more! #IWorkForComcast

One last end of the year request for a vote-up from my network. Each year, the Anthem Awards honors the purpose & mission-driven work of people, companies and organizations worldwide. Now, we all know that the moniker "purpose & mission driven" can sometimes be nothing more than "virtue signaling." However, there are brands, advertisers, and organizations who are truly committed to making a difference. There's some great work being done, and it deserves to be recognized. As some of you are aware, we've been leading the way in advocating for sonic diversity in advertings; more specifically, the use of more diverse voice talent in mass market advertising. Our first-of-its-kind research into the impact of racialized listening on ad favorability and effectiveness has paved the way to creating a business case for sonic diversity, and our Stand For Sonic Diversity presentations and website (https://lnkd.in/d93NYyp) continues to education and inspire folks in our industry to make much needed changes in our approach to voice casting, scriptwriting, production, strategy and more. It's an initiative that has had a profound impact on our own casting practices and advocacy within SiriusXM and Pandora. This year, both those initiatives are finalists for an Anthem Award. Currently, there's public voting for a "Peoples Choice" award, which brings me to my ask. If you're so inclined, please register and upvote one of these initiatives to help bring even more visibility to our work advocating for sonic diversity. I say one, because both are finalists in the same category, and you can only vote once. To find our entries, just use the search function on the Anthem page and enter "SXM." If you want a suggestion, based not on the worth of the work but only on the stats, currently the research (re: sonic diversity and ad favorabilty and effectiveness) appears to have an edge. Thanks so much - and regardless of the vote, please check out our Stand For Sonic Diversity website for more information about the initiative. https://lnkd.in/gTcchVZS #StandForSonicDiversity #SonicDiversity SXM Media

Not only invest but believe. Not just in the financial gain but in the strategic prowess of building loyalty to your brand or product.

This is a constant reminder that companies need to continue to invest and support the Hispanic market. The biggest takeaway when I think about this is that they need to understand that their investment is/comes off as authentic. Easier said than done as most companies don’t take the time or effort to research who they are marketing. They rather take the easy route abd slap some Spanish words into an otherwise generic campaign. Invest but also do it right 🙌🏾🙏🏾💪🏾

Did you know that "Black listeners spend more time with radio than any other group—20 minutes longer than the average of the total population...Buying ads with Black-owned media gives advertisers a chance to partner with companies that hold a unique position and expertise within Black communities and culture. Importantly, Black radio listeners value brand reputation." A quote from Nielsen Report: How Black Audiences are engaging with audio more than ever. Nielsen Diversity, Equity and Inclusion So, if you are trying to establish a trusted brand, reach a loyal and diverse audience, while using a powerful media tool, look no further than the Northern Virginia Black Chamber of Commerce member-only exclusive deal with Urban One, Inc, Inc., in the Washington D.C. area. If you are not an NVBCC member, check us to see how this deal propels your business. #nvbcc #urbanone #radioone #marketing #traditionalmedia #trustedbrand #nielsenreport #DEI #representingblackculture https://lnkd.in/emthbSVX