Hearst Magazines’ Post

💡 Did you know that the buying power in the US is $1.4 trillion for Black consumers and $1 trillion for LGBTQ consumers? This means that marketing to one prototypical consumer is an antiquated – and ineffective – approach. If you are looking to grow and sustain your business, you need to be proficient in Inclusive Marketing. It’s critical to business longevity. Learn the six steps to building an inclusive marketing strategy and more at the link below. #InclusiveMarketing #MarketingCourse #DidYouKnow

Hear our Valeria Piaggio, Global Head of DEI, discuss LGBTQ representation in advertising, and the importance of authenticity and strategic alignment with a brand's values. Watch below ⤵

Through the lecture <Pride Sports Including LGBTQ People>, I've learned that the LGBTQ community is having a significant impact on the sports industry, influencing everything from marketing strategies to inclusivity initiatives within teams and organizations. As I aspire to become a future sports marketer, I've learned the importance of adopting a broader perspective that embraces diversity and inclusivity. Understanding the diverse needs and interests of LGBTQ individuals allows for more inclusive marketing campaigns and fosters a stronger connection with a broader audience. It's essential for future sports marketers to educate themselves on LGBTQ issues and ensure their strategies are inclusive and representative of all identities within the sports community.

The StartOut #Index highlights the landscape of LGBTQ business, investments and economic impact. 🌈 We found that LGBTQ founders have been foundational in the economic growth and sustainability of this country, despite receiving less financial support than the average founder. 🧠 Learn more about our research at startout.org/index

Authenticity is a core value for me. I envision a world where marginalized individuals can truly show up as themselves. However, capitalism often stands in the way of this authenticity. It pushes businesses and corporations to take shortcuts, opting for the easiest or quickest sales tactics rather than genuinely engaging with people and communities. This issue is apparent year-round but becomes especially blatant during Pride Month. It’s time we bring authenticity back to corporate Pride Month celebrations. While many businesses look to Pride Month as a time for flashy campaigns and communications, it’s more effective to: 💡Stay Grounded in the Origins of Pride: Never forget, Pride started as a rebellion against police brutality and abuse. The Stonewall Uprising catapulted LGBTQ activism into mainstream attention, but the activism of queer & trans people existed long before then. Pride’s origins can teach us to craft DEI strategies that proactively meet the needs of LGBTQ people. Before you hang up that Pride Flag, consider how many trans people have worked at your organization. The trans population has an unemployment rate twice that of the population as a whole. How have you proactively recruited and retained trans employees? 💡See Pride as a Value, Not a Month: Pride Month is something to celebrate from the inside out, aligning values of equity, inclusion, and dignity with external communications. A great place to start is looking at your health insurance packages. Does the company insurance plan cover gender-affirming treatments and procedures, such as hormone replacement therapy (HRT) and gender-affirming surgeries? Does your health insurance plan cover fertility treatments, including in vitro fertilization (IVF), for LGBTQIA individuals and couples who wish to have children? 💡Acknowledge the Anti-Blackness in Pride Month: Black liberation and queer liberation are inextricably linked. Addressing both anti-Black racism and homophobia and how the two intersect can lead to greater inclusion of the Black LGBTQ people on your team. Black LGBTQ people exist and often experience multilayered oppression in the workplace. Ensure you are thoughtful about the intersections and holistically support Black LGBTQ people. For example, if you have ERGs or affinity spaces, ensure the Black and LGBTQ spaces do not meet simultaneously. Most importantly, talk to your LGBTQ employees and learn how to better support them. Check out the full piece now! https://lnkd.in/eAzwnQGh

In this episode, the folks at Together Equal and I chat and take a deep dive into LGBTQ representation in marketing and media. We explore under-represented groups, balancing profit with social good, and how we, as consumers, can drive change. Finally, we tackle pink-washing, celebrate diversity wins, and define what makes a true LGBTQIA ally. Andrew Milne, Sarah Aird-Mash Pink Media https://lnkd.in/eKynVPBc

Just in time for the end of 🌈 Pride Month, our friends at LGBTQ Victory Institute released their 2024 "Out for America" report. It is packed with insightful stats and data visualizations. We're happy to share it while highlighting a few notable findings: • Every state (plus Washington, D.C.) has at least one out LGBTQ elected official serving, totaling at least 1,303 LGBTQ elected officials nationwide. • Along with the good news, a caveat: At least 38,193 more LGBTQ people must be elected to achieve equitable representation. • Of particular interest to our mission: There are currently 235 LGBTQ state lawmakers (and only Louisiana, West Virginia and Idaho have no out legislators). Follow LGBTQ Victory Institute or go to https://lnkd.in/ehJwd25S to access the full report Of course, we acknowledge we must keep fighting for justice and fairness, but we also welcome this opportunity to celebrate milestones of progress. 🌈 Happy Pride!

This year's ADCOLOR Conference and Awards theme is Double Down & Double Up. This is a perfect message for brands looking at their LGBTQ inclusion efforts. Consumers are increasingly more likely to be LGBTQ, know and be allies to LGBTQ people, and support LGBTQ inclusion despite the perceived risk painted this Pride season. I am taking the stage with my fellow ADCOLOR Honorees Cheryl Guerin, Tariq H., and Raquel Willis to discuss the growth opportunity and cultural impact of LGBTQ-inclusive products, advertising, and consumer engagement. It continues to be a critical time for our community. LGBTQ commitments not only impact our acceptance but are future-proofing and business growth strategies. It's time for brands to Double Down & Double Up on LGBTQ inclusion. #ADCOLOR2023 #ADCOLORAwards

Past 30 days saw: nearly 500,000 unique visitors & over 2.5 million events tied to oursite. Why? We love collaborating with our advertisers not just creating effective ad campaigns also partnering with one another to amplify thier event and onsite marketing. We can help you capture the audience's attention today. Let's evaluate your current marketing strategy and let me help you do more biz with the upscale LGBTQ commUNITY of South Florida. OUTSFL #lgbtqia #Media #marketingstrategy #datadriven #outsfl