We're back in Cannes! Starting tomorrow, come see us at Hearst House. ✨ For more information and invitations to events, email [email protected]. #CannesLions
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We're back in Cannes! Starting tomorrow, come see us at Hearst House. ✨ For more information and invitations to events, email [email protected]. #CannesLions
Fancy pants
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We work closely with our cinemas and media partners to unlock commercial opportunities for brands to be at the heart of the cultural moments that grip the nation. What’s great about cinema is that you can already tell in advance where those moments are likely to happen, and when. So, it’s great to see film mentioned so many times in this Campaign Magazine UK article, giving credence to what we have been saying. Becky Akers says that ‘A key cultural moment this summer has been the release of #barbiethemovie. In an incredibly smart and savvy move by Warner Bros. Entertainment and Mattel, Inc. they unlocked countless brand collabs spanning everything from dating apps and popcorn to beauty and fashion, driving hype and visibility around the release. For me, there are two things that make a collab a cultural hit: one, a point of tension – without this, it’s vanilla; two, authenticity, bringing something to life in a way that is bang-on for both brands. It’s been a month of pink, and whether you were into it or not, you couldn’t miss it…” I also love Nishma Patel Robb’s observations that this summer has been led with female content with Barbie, Beyonce and Taylor Swift’s sell-out tours and of course, the World Cup. My advice to anyone who wants to be part of the key moments is to plan ahead - the brands who booked our spots early certainly reaped the benefits of this record breaking summer. Digital Cinema Media | Matt Barker, Louise Hayward, Jo Arden, Dan Plant, Dino Myers-Lamptey, Mel Arrow, Kim Lawrie, WACL (Women in Advertising & Communications Leadership )
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Sometimes the best idea is the simplest. #branding #agency #lawyersoflinkedin #adverstising #mediarelations #business #smallbusiness #commercials #memorablemoments #jingles #businessgrowth #experts #services #tech #womenatwork #entreprenuers #startups
Shannon Washington, US Chief Creative Officer of Connected Communications practice at R/GA, shares her favourite ad of all time. Learn how to create unforgettable work with Cannes Lions School: https://lnkd.in/eYgPuu5n
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Strategic, people-focused and result-driven marketing & branding professional with 10 years of integrated agency and client-side experience
In the age of digi empires, there's something so lovely about getting a letter or a card through the post. Or, as a Millennial, am I just 'too old school'? I still buy birthday, thinking of you, get well, baby, wedding, condolence, thank you and I love you cards (my favourite) and send them to those who may appreciate them and maybe even to those who may not.... I can't help myself 🙃. There is something about the power of the written word, seeing the handwriting and of course, the design of the card that I love. For me it's a ritual. Picking the card. Thinking of the person. Drafting the message. Sending them my well wishes. And hoping that it makes them smile. Because surely that's what this world needs? More shiny, happy, people, holding hands... And of course, more love. What are your thoughts on writing of letters and cards? The below campaign by the Australian Post is just gorgeous. Do you like it? And do you still write letters, cards or even postcards from your holiday gateway with the message 'Wish you were here'? Would love to know. #famouscampaigns #goodwriting #connection
"If you really want to touch someone, send them a letter' 💡Australia Post | M&C Saatchi
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What are some of your thoughts on the representation and visibility of Asian Aussies in media, entertainment and the creative spaces in Australia? Do you agree with the sentiments presented in this piece? #representationmatters #representation #creative
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Employer Brand Leader ✨ ex-Amazon, Nike, Booking.com 💚 I empower global brands to authentically attract and retain top talent through impactful marketing 👩🏼💻
My name is Kellie, and I was born in 1989 💙 It's niche, but here are 3 Ways Taylor Swift's "The Eras Tour" Box Office success can help Employer Brand Professionals...from a #Swiftie who's been helping people get jobs since the Red Era🧣 Taylor Swift's Eras Tour continues to break records, but what can this mean for #EmployerBrand professionals? Here are 3 ways in which we all can *and should* study and utilize her success to attract our ideal candidates, align with them on shared values, and keep them coming back for more: 1. Consistent and Authentic Brand Messaging - Taylor Swift's brand messaging has evolved with her growth, yet managed to keep a consistent theme of "storytelling" that centers her her fan's pivotal life moments. As a result, she shares a common language with her target audience, while managing to seamlessly weave her product(s) into her brand story and empire. #Authenticity is another key factor in her success: Employer Brand professionals can learn from this by focusing on consistent messaging that aligns with their company's values, and takes #TalentBrandInsights and survey feedback into account prior to campaign creation. 2. Listen to your Audience, like Taylor Listens to her Fans - The Eras Tour has been praised for its engaging and memorable experiences, from stage design to the performances, and now a blockbuster movie - which may never have happened if it weren't for the very public outcry (and eventual antitrust lawsuit against Ticketmaster!) made by Swifties: Taylor vowed to "find a way for all of us to experience these songs together" and she did. Employer Brand professionals can use this #methodology by applying the same energy to social listening and experiential marketing activations for their candidates and employees to keep them engaged and excited about the company. 3. Build a Strong Community - Taylor Swift has built a strong community of fans through her music and social media presence. (It's me, hi!) Employer Brand professionals can build a similar #TalentCommunity and nurture prospective candidates with regular email updates about #DEI and #sustainability achievements, local and global activations, etc. Engaging with candidates and employees on social media and reinforcing a sense of #belonging is also key. Allocating the proper resources to these efforts is another must - don't expect that 1 person can accomplish all of the above - only in your Wildest Dreams 😅 By studying Taylor Swift's #ErasTour success, and employing a little more deference to proactive planning over last-minute asks, Employer Brand professionals can build employment strategies that help businesses stand the test of time, while attracting and retaining the top talent we all hope to work alongside. P.S. Ready to begin your next career journey? DM me, cause I Know Places 🕊 https://lnkd.in/gyQdqNDw
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Love this concept; it’s a great reason to invest in finding work that you enjoy. To many people see fun, and it’s nearby cousin play, as antethetical to the adult experience of work, but they are not. Is it hard to trace your own “red threads” and unpack what gives you energy and not just success in financial and career wellbeing. Yes, for most it takes many years. But with that foundation established you can start to have fun molding the spaces you’re in through entre- and intraprenuership to be engaging and leverage you deepest strengths, those you enjoy using and therefore create their own momentum and senergy for those around you. This is a thing you can help your coachees, mentees, and employees pursue in their work with/for you. When we get down to core skills and activities, there are often many more places we can find that enjoyment than we usually think when looking at titles alone - some you’d never consider otherwise that span industries and services. What have you done and truly had in doing? Have you been able to find where that can be employed in your day to day? #wellbeing #leadership
“When people aren’t having any fun, they seldom produce good work.” David Ogilvy
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Ever wondered how performers land high-profile corporate gigs? It's not just about being extraordinary on stage, but also knowing the rules of the game off stage. Navigating the corporate entertainment industry is like walking through a maze. You need to understand industry norms, negotiate contracts shrewdly, and establish strong relationships with decision-makers. This is where many talented performers stumble - because these skills aren't taught at arts schools. Stay ahead in your career by understanding the business of entertainment. Equip yourself with the right knowledge and tools needed to command higher fees and land better gigs. After all, success in the entertainment industry isn’t just about talent, it's about strategy.
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Some gems here.
Our 2024 Cannes website is officially LIVE! 🏴☠️ Welcome to TBWA’s home for disruptive creativity at this year’s Cannes Lions International Festival of Creativity. Explore the contenders from around our global Collective – work that defies convention across an unlimited creative canvas. We’re immensely proud of the truly impactful, innovative work that has been made over the past 12 months and that are in the running for a Lion. 🦁 Go and check it out 👇 https://lnkd.in/gDk4-aiN #CannesLions2024 #TheDisruptionCompany
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