Hearst UK’s Post

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What can magazine brands be doing to build trust in a world of perceived ‘fake news’ and AI? How has the Good Housekeeping Institute, now in its 100th year, built up trust with consumers and clients?   Laura Cohen, Commercial Director of the Good Housekeeping Institute, recently joined the PPA’s Industry Voices franchise to discuss the GHI's success and the importance of consumer and client trust.   Have a read here: https://lnkd.in/eNdGYAjq   #hearstuk #goodhousekeepinguk #goodhousekeepinginstitute #ppa #industryvoices 

  • Quote post that says: "The main ingredient for success in accreditation is the trust that consumers have in Good Housekeeping Institute reviews. It’s the single biggest driver in our arsenal. We’ve earned this trust over the last 100 years through the consistency and quality of our testing processes and product reviews."

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