Hello LinkedIn family,
I’m thrilled to share my updated résumé listing my professional experiences and achievements. Here’s a glimpse of what I’ve accomplished and what I’m eager to bring to my next opportunity:
✨ Marriott Hotel’s StudioRes: StudioRes, one of Marriott’s newest hotel chains, needed a visual identity that visualized the brand pillars of simplicity, flexibility, and functionality. This project was an exciting opportunity to explore minimal design while ensuring the brand’s core values are communicated. I worked closely with the StudioRes team to refine every detail, ensuring the final identity would be innovative and timeless.
✨ 1 Hotels International Signage: To create awareness and anticipation for new locations in Melbourne, AU, and Copenhagen, DK, 1 Hotels requested hoarding signage that maintained the brand's connection to nature. Each signage design features plants native to the region, blending advertising with natural imagery. This project required a deep understanding of global design standards and cultural sensitivities, resulting in signage that was not only visually appealing but also universally understood, enhancing the overall guest experience.
✨ 1 Hotels Minibar Packaging: I also refined the minibar packaging collateral for 1 Hotels. 1 Hotels requested a redesign of their minibar packaging that emphasized luxury, simplicity, and sustainability. After presenting multiple design directions, they selected a design that uses vibrant colors, bold typography, and sustainable materials. My designs helped streamline the aesthetic of their in-room offerings, making the packaging more intuitive and attractive, enhancing customer satisfaction, and boosting sales.
✨ The Parkgate NYC: Designing the logo and visual identity for The Parkgate NYC, a trendy bar and restaurant, was a highlight of my career. Drawing from the iconic wrought iron gate and light posts near the original location, I showcased the unique history of the establishment while creating a bold and memorable visual identity. The project involved crafting a unique brand story and visual language that set the venue apart in a competitive market, significantly boosting its appeal and recognition.
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CEO at Lusive Decor Custom Lighting
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