Harper Scott’s Post

🌟 Excited to share my latest beauty finds with my fellow content creators! 💄 Recently, I came across the L'Oreal Telescopic mascara, and let me tell you, it's been a game-changer for my content creation journey. Inspired by the buzz on TikTok, I decided to give it a try, and I'm so glad I did! During the challenges of COVID, connecting with my audience became even more crucial, and this mascara truly helped me enhance my look for those virtual interactions. As someone who's passionate about lip products, I've always leaned towards neutral shades like nudes and browns. That's why I'm thrilled to incorporate the L'Oreal lip range into my content. Plus, I recently discovered this amazing lip mask that adds a whole new level of hydration to my routine. And let's talk about that glow! ✨ Fenty Beauty's highlighter has been my go-to for adding that extra pop to my look, especially when I'm filming content. It's all about finding those products that help you shine both on and off-screen. On a personal note, winning the first African Performance Grammy was a dream come true. Not only was it a milestone for my career, but having my parents there to share in the moment made it even more special. Their pride and support continue to fuel my passion for beauty content creation. So, if you're looking to elevate your content with standout lip looks and radiant glow, I highly recommend giving L'Oreal a try. Let's continue to inspire and empower through beauty! 💋 #BeautyContentCreator #Loreal #FentyBeauty #ContentCreation #GlowGetter #MascaraMagic Btw, if anyone reading this is trying to launch or grow their brand in fashion, beauty or luxury, please check us out and inbox us. We're a pretty big deal and we love to build empires, Best https://lnkd.in/dgGZ-RM6

Attention to all marketers, & brand enthusiasts! Let’s draw inspiration from Holi and rethink our approach. Instead of obsessing over product, and product features, brands should focus on crafting immersive experience for their audience. This strategy not only helps paint vibrant & memorable brand, but also helps in generating engagement & interaction. Now who wouldn’t want that. During Holi, we all dive into festivities for all sorts of reasons—some of us can't resist homemade Gujiyas, while others groove to the “Rang barse chunariya wali” beats. Personally, I relish the fun of Holi, where I enjoy the playful moments with friends & loved ones. And yeah I also go on Stealth mode, it's better to not make me your enemy on Holi 😎. With Holi, one thing I want you to take is to realize that painting vibrant experiences is the secret to crafting brand images that stick in people’s minds. Just like how mindful putting colors do. Do share your thoughts on other ways brands can create great experience for their audience. And last but not least let’s create moments that truly resonates and leaves a lasting impression. #marketingstrategy #brandstrategy

In the past three years, AMAKA Studio has soared to new heights, collaborating with incredible creators and powerhouse brands like NIKE, Wavemaker, and Access Bank. Our vision has grown beyond just being a media company and we want to contribute more to our community. Today, I am excited to unveil our platform’s evolution into an inclusive social publishing platform to empower creators to craft, share, amplify and monetize their stories. We have exciting new developments, from enabling direct content monetization through subscriptions to linking creators with prestigious brands via the AMAKA Gigs Directory. Additionally, we are building financial tools for creators and diving deep into creator education with our Educational Cohort Program. We are on a mission to elevate the Pan-African creative scene globally. I'm excited to hit the road with our 2024 AMAKA Roadshow, and we can’t wait to meet you in your cities! I remain dedicated to propelling the impact and growth of Pan-African creatives while championing financial inclusivity. Feel free to reach out to us and share your feedback. We’re building in public and we know there will be some bumps along the way, but we want to focus on creating a platform exclusively centred around you, our community. Keep up with us to stay up to date on upcoming features and partnership announcements. You can sign up on AMAKA, and start creating today. https://lnkd.in/ertpYrxy Or if you'd like more info to have a better understanding of what we're all about, check us out here: https://more.amaka.studio/ Styling Credits because we're repping Pan-African brands all day, every day: Hair: @rukahair Shirt: @lokkohouse Jeans: @dailypaper

Absolutely thrilled to share this with you all! 🌟 The Foxtel Technologies proudly presents our latest creation: a mesmerizing 3D generated video animation showcasing your skincare moisturizing lotion. 💧✨ In the world of digital marketing, we understand the importance of precision. That's why we meticulously target a specific audience, leveraging the expertise of our design team, to give your product the boost it deserves. Our animation is not just about aesthetics; it's about connecting with your audience on a whole new level. It's about creating an emotional bond that drives sales and brand loyalty. So, if you're ready to make a splash in the skincare industry, let's collaborate and bring your product to life with our cutting-edge animation. Together, we'll make waves and elevate your brand to new heights! #Skincare #ProductAnimation #DigitalMarketing #AudienceTargeting #BoostSales #FoxtelTechnologies

Remember the frustration of sifting through platforms that excluded your voice? I felt it deeply. Scrambling around to find a platform I could use only to be met with exclusion. When you’re from Zimbabwe there are many places that will actively not include you and this is true for many countries across the continent and the world. As a freelance writer, the dream of a social publishing platform for Black creators from across the globe burned bright. In 2019, I even started a prototype...but life, you know? Fast forward to late 2023, and a call with Adaora Oramah the founder of AMAKA Studio felt like kismet. It was like my dream had been plucked from my mind and transformed into something REAL. ✨ This year, one of my proudest moments is joining AMAKA's journey to empower Pan-African creators. From brand partnerships to onboarding first-timers, this platform is shattering barriers. Here's why AMAKA is the dream: 📣 Amplifying Black voices: It's a platform built by us, for us. Our stories deserve to be heard, loud and clear. 🤝🏾Brand Partnerships: Connect with amazing brands seeking diverse voices and perspectives. 💸 Monetization opportunities: No more hustling for pennines, AMAKA helps you turn your thoughts into profit. Earn your worth through subscriptions, creator grants. challenges, sponsored content, and more. 🤗 Supportive community: Network, collaborate, and grow alongside fellow Pan-African creators. 💃 No barriers to entry: Start your journey now, even if you have ZERO experience you own your own calendar and your content. Want to join the movement? 👀 Watch Adaora's video below for a glimpse of AMAKA's incredible future. 💥 If you’re creator, sign up now: https://bit.ly/4a89wJC Let's build this community and mission together. #Blackcreators #amakastudio #representationmatters #monetiseyourpassion #buildwithus #africaonthemap P.S. Share this post if you believe in the power of Black storytelling! P.P.S. Want to know more about my AMAKA journey? Drop a comment below! Or send me a DM!

Here is a quick tip to make high-converting ad creatives, taking inspiration from Supergoop! Supergoop!'s approach to their sunscreen creative is decidedly consumer-focused, strategically addressing a prevalent concern: the white cast. The product is cleverly labeled as an "invisible primer and SPF" In the creative, a person of colour applying the sunscreen effectively communicates that this product is formulated to eliminate the white cast issue. Considering the well-known challenge people of color often face in finding a sunscreen that seamlessly blends with their skin tone. This creative not only acknowledges a common concern but directly confronts the buying objection related to the potential white cast. It reassures the audience that this product is purposefully designed to cater to diverse skin tones The accompanying captions further strengthen the product's appeal. 🔮 #1 best-selling invisible sunscreen 🔮16K 5-star reviews 🔮 Winner of 25 beauty awards collectively convey the product's outstanding reputation and popularity. 🎯 Key takeaway The lesson is to highlight how your product directly addresses Common issues to resonate with your target audience.

Why Colors Matter for Digital Brands: Harnessing Color Psychology in Branding 🎨✨ #ColorPsychology #BrandIdentity #DigitalMarketing Explore the impact of color psychology on digital branding! Learn how strategic color choices can enhance brand recognition, evoke emotions, and forge strong connections with your audience. Dive into the realm of colors to redefine your brand's visual identity. 💡🚀 #DigitalBranding #ColorPalette #VisualIdentity  Feel free to make any further adjustments to better suit your LinkedIn post! #Netflix #Spotify #Whatsapp #Zomato

Sarani x #beautytok with TikTok 🔥 For this project, TikTok had 2 requests: - Keep the same illustration as their previous assets - Must have a fun and joyful spirit So, how did we execute this? Read all about it in this weeks edition of #designdecoders

This ad has been running for over 140 days (still counting!), here's why it works👇 It jumps right in with a problem everybody knows, the hunt for the water and smear resistant eyeliner. No fluff, everyone with the same problem is instantly hooked, wondering if this could finally be THE ONE.😎 Instead of dryly listing features, the ad cleverly weaves the benefits of the eyeliner into the narrative to build suspense and desire. And continue to highlight it with testimonials. 💪 Finally, after building up all this anticipation, only then did they reveal their brand name. But here's the genius part: by this point, the audiences are already obsessed with the product. And the ad ends with a clear call to action – "Get your smudge-free eyeliner!" – making it easy for them to snag this magical stuff.🚀 #creatives #facebookads #meta #strategy.

My two bits on why Glossier, Inc. is nailing it⚡️ Embracing Minimalism: Glossier's understanding of the allure of minimalism among today's consumers is spot-on. Their clean, sleek designs resonate with the sophisticated aesthetic desired by many, capturing the attention of a generation immersed in pinterest culture. Thoughtful Packaging Design: Glossier's packaging strikes a perfect balance between minimalist elegance and practicality. The chic white tubes with colourful accents are instagram-worthy, while the iconic pink ziplock bag adds a touch of utility, taking the overall customer experience to another level. Authentic Instagram Approach: If you check out Glossier’s instagram posts, you’ll never see them using overly-sales oriented language. Instead, they go for fun, playful posts so you don’t feel like you’re following a boring corporate brand. Building Inclusive Communities: They regularly show us how their products work in real life as part of real users’ beauty routines. And they don’t just repost big, ‘important’ influencers like most brands do.. they also repost regular people’s content, encouraging every customer to be a #glossiergirl 🩷 Glossier's success is a testament to their ability to understand and cater to the evolving preferences of their audience, making them a true trailblazer in the beauty industry. #Glossier #BeautyIndustry #Minimalism #PackagingDesign #InclusiveMarketing #BrandBuilding