Halo Dream, Inc. (FKA Aden & Anais, Inc.)’s Post

We’ve all heard the saying “The consumer is always right.” But for brands, it’s time to go below the surface on this phrase and get to the root of customer-centric thinking to deliver better experiences and drive engagement. In a changing consumer landscape, what will determine the most successful brands are those who will be skilled at meaningful activation and shape an environment in which every customer interaction resonates. #ConsumerBehavior #CustomerEngagement #CustomerLoyalty

The beauty industry has been built upon driving frequency of purchase through newness. The game has been: "more is more",  "newness for the sake of newness", without a whole lot of differentiation between choices. This model creates a lot of cost and, at times, a whole lot of confusion for the consumer to navigate.    TOSLA, however, takes a different path. We focus on what’s essential. This essentialism is carried through both brand and business; building the best product we possibly can and stripping out additional cost drivers commonly associated with our industry. Embracing less is more when it comes to products, ease of navigation, and packaging.

What were key considerations for building Sleepium’s brand? ↓ When Sarah Hill and I discussed the vision for Healium’s guided VR sleep meditation product ‘Sleepium,’ it was clear how important it was for the two to feel cohesive yet individualized. 🌙 Sleepium’s mission is to offer a drugless solution to the widespread issue of insufficient sleep. 😌 Enhancing sleep and reducing anxiety are at the core of the product. Therefore, it was important to make Sleepium feel welcoming and relaxing instead of a clinical medical solution. 🌅 We used soft, muted tones to capture the dreamlike colors / warmth that comes from a sunrise at daybreak. The semicircle logomark also references the shape of a rising sun. ✏️The uniquely curved lowercase font further echoes the brand’s calming nature. The font was completely custom-built from scratch and the subtle ligature between the ‘u’ and ‘m’ nods to the comforting feeling of being enveloped in a soothing embrace. → Post completion, Sleepium went on to make a meaningful impact at the Super Bowl this year! The team worked with players and coaches to recharge and reset their minds ahead of the big game 🙌🏈 ______________ TLDR: Subtle components to a brand create longevity and connection. While it can be tempting to use the first logo you stumble upon, I strongly reccomend putting some time into thinking about what vision you want to communicate to your users or clients longterm. A unique brand identity is memorable and stands the test of time. It helps establish a strong presence in the market, which is crucial for building brand recognition and customer trust. Ps. A big thanks to David Campos and Gavin Otte for their feedback throughout the branding process! #startupbranding #heistcollective #brandidentity

‘Think different’. Who was the brand behind it? I am sure many of you guessed it right. ‘Apple’. ‘Be different’. Who was behind this? Any guesses.. Well, it's a bunch of marketers like me who have been constantly insisting on this to clients. Hehehe. And in every client meeting, we would often begin with this classic question…What makes you different? Then a deeper found knowledge broke my belief around ‘being different’. During all these years of work and experiments in the world of branding, I was trying to decode the meaning of being different in a more understandable way. I thought what I knew was accurate. No, it was not completely accurate. It was only during this year that I found the real understanding, which I am revealing below: Being different is #not differentiation. Read the 3 points below and stick it in your brain cells (I did) : ✅ Brand differentiation is about a difference that matters to consumers. ✅ A difference that’s relevant. ✅ A difference for which customers are willing to pay and which they are eager to acquire. #Example: Consider Pampers. While most diaper manufacturers were concentrating on dryness, Pampers chose a different approach by focusing on 'baby sleep,' which is intrinsically linked to 'baby development.' Moreover, better sleep for babies translates to more rest for mothers. This shift in focus from merely 'dryness' to 'baby sleep and development' not only created a meaningful difference that mattered to consumers but also redefined the value proposition of the product. This is a classic example of differentiation – it is not just about being different, but about creating a difference that is relevant, valuable, and that consumers are willing to pay for. …….. Cheers and Utpaat Jari Rahe. …… Follow me for more writings like this.

People do not buy products, they buy experiences. In the modern marketplace, consumers seek more than just products – they desire meaningful experiences that enhance their lives. Whether it be the sense of luxury, convenience, or fulfillment that accompanies a purchase, the overall experience greatly impacts consumer choices. Brands that grasp this concept and prioritize crafting positive experiences for their customers are positioned to cultivate enduring relationships and loyalty.

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Here are the key highlights from the article: * Emotional Connection: The article discusses consumers' strong emotional connection with beauty and personal care products, significantly influencing their purchasing decisions. * Emotions vs. Feelings: It differentiates between emotions (physical responses to stimuli) and feelings (the brain’s processing of these emotions), emphasizing the importance of understanding both in product design. Sensory Impact: The sensory aspects of products, such as scent, color, texture, and packaging, are explored for their impact on consumer emotions and overall product experience. * Measuring Emotions: The article covers methods to measure qualitative and quantitative emotional responses to better align products with consumer desires and enhance brand connectivity. #EmotionalDesign #ConsumerExperience #SensoryScience #ProductDevelopment #BrandConnectivity

Join our Lifestyle Product Concierges in the mission to make a positive impact on lives. Passionate about enhancing well-being, we invite you to use Discount Code PC24 at https://lnkd.in/gmNYjmk3. Whether for yourself or shared with someone in need, this simple gesture has the power to greatly improve lives. Let's make a difference together. 💙 #EmpowerWellness #LifestyleMedicalSupplies" #AilmentComfort #LifestyleEnhancement 🌟 #AccessibilityMatters #InclusiveLiving #LifestyleMedicalSupplies #Empowerment 🎁