GYK’s Post

Take a look behind the scenes of our latest work for Keolis and the MBTA Commuter Rail. CREDITS: Director, Dan Dunn, Big Brick Executive Producer, Will Humphrey, Windy Films Head of Production, Harvey Burrell, Windy Films Creative Director, Tripp Clemens, Windy Films Line Producer, Rui Lopes, Anawan Studios Production Manager, Victoria Ashly Griggs, Sweeter The Juice Films Production Coordinator, Evelyn Brito, Anawan Studios 1st Assistant Director, Gregory Warfield Jr., Sweeter The Juice Films 2nd Assistant Director, Isaac Perry DP, Aly Migliori 1st AC, Nuno Pereira, Anawan Studios DIT/Utility, Christopher Draper Social/BTS, Justin Case BTS, Aiden LaCroix Photographer, Malakhai Pearson Digi Tech, Chris Vilites Photo Assistant, Mala Smith Gaffer, Cisco Santiago Key Grip, Kellen Haynes Swing, Josiah Bedrosian Swing, Oscar Buruca Sound Mixer, Buck Thomas Production Designer, Danielle Kelly Set Dresser, Yeli Butler Stylist, Nozha Jebali HMUA, Kriket Smith Location Scout, Peter Gonzales PA, Anthony Sanders PA, Darwin Matos PA, Alven Diaz PA, Logan Corrado PA, Khalid Alford PA, Michael Canina PA, Alex Neville PA, Wes Morales Editor, Annette Sherrod Post Supervisor, Kerry Mack Colorist, Dominick Pietrzak Sound Mix/Designer, Dean White Music, Malik Williams GYK: Nicolle Fagan, Katie Hamlin, Cristin Barth, J.R. Roach, Caitlin Gill, Izzy Ciano, Maggie Fuller, William A’Hearn Keolis: Lizzie Doherty, Shannon Hartigan, Guy Petrillo

While we wait for the dust to settle on our final sales records for Fiscal Year 2024, we want to share some of the accomplishments we celebrated this year that helped us achieve another year of record-breaking sales – which wouldn’t have been possible without the efforts of the NH Lottery Marketing and GYK teams. ✅In September, we added a third weekly drawing on Mondays of the Tri-State Megabucks game and added it to NH iLottery platform offering players the option of purchasing tickets conveniently online. All that gave us the opportunity to refresh the creative, remarketing the game as the “local” game that will be won by a player in the one big state of “Maine-New Hampshire-Vermont.” Later in the year, a $13.9 million winning Tri-State Megabucks ticket was sold in Milton, overall leading the game to a 97% increase in sales year-over-year or just over $12 million. ✅NH Lottery and DraftKings Inc. surpassed $100 million in revenue for NH public education following the fourth anniversary of sports betting in the state. This was supported by a significant increase in sports betting from our players during this year’s NCAA March Madness tournaments. ✅In February, we launched the High Roller series of games, which features a whole family of scratch tickets, Fast Play games and an iLottery e-Instant game. All of which allowed us to provide a little something for everyone in this series. The introduction of the series encouraged players to try all three game verticals. ✅Dueling Powerball and Mega Million jackpots in March, resulting in more than $2 billion in jackpot money to be won, gave us the opportunity to market both games to players in New Hampshire specific to buying tickets online through NH iLottery. This strategy allowed us to reach our FY 24 player registration and first-time deposit goals for the year, with 3 more months to go! ✅And finally, we turned 60! In March and there was a celebration! The NH Lottery celebrated its 60th anniversary by releasing two new anniversary scratch tickets, a $25 Diamond Jubilee scratch ticket and a $5 60th Anniversary Celebration scratch ticket along with the e-Instant game, Diamond Jubilee. We’ve continued the celebration with 60th Anniversary promotions at select retail partners throughout the state.