GroupM Ireland’s Post

Google has announced another delay in demising third-party cookies within its Chrome browser. The new target date for this change is now set for 2025. This adjustment allows more industry feedback and regulatory review time, ensuring a thorough and balanced transition. Check the article below!👇 https://lnkd.in/gJtUu3Xt #Google #ThirdPartyCookie #FirstPartyData #Chrome

Google's decision to delay the end of third-party cookies in Chrome, once again, isn't entirely surprising given the complexity of the issue and the need to address concerns from various stakeholders, including regulators. While the repeated postponements may frustrate some in the industry, it's important to recognize the challenges Google faces in navigating this transition while ensuring privacy and maintaining a functional advertising ecosystem. However, the lack of a specific timetable beyond a vague hope for 2025 does little to instill confidence or clarity. Despite the delays, it's crucial for Google to continue engaging with regulators and industry players to ensure a smooth and transparent transition away from third-party cookies. #Google #GoogleChrome #3rdPartyCookies #Programmatic #AdTech

Here we go again! New update on 3rd party cookies and Google. 🔒🌐 After four years of back and forth, Google said that the company has stopped trying to deprecate cookies and is working on a new approach. What’s the buzz? 🚀 Chrome is introducing a new experience that empowers users to make informed choices about their web browsing, enhancing control and personalization instead of phasing out third-party cookies.  💬 Will this update be the last one? Place your bets in the comments section! #BidBalance #ProgrammaticPartner #thirdpartycookies #Google #Chrome

#google decides it won’t deprecate 3rd party cookies in #chrome. Whether we return to adding back cookies we have removed on our own recognizance or we march forward with our new ideas, one thing is certain, this endeavor by Google has made all of us think of better alternatives for relevant ad serving. #google #cookies https://lnkd.in/egDsNfdy

🚨 Whilst Google's announcement concerning their Privacy Sandbox is a welcome development, it is not yet competition on the merits. CMA asking for submissions by 12th August. 🚨 1️⃣ The "new approach" will only work if it's applied equally to Google's own products and services. That means notices about interoperability, personalization, data use, including advertising or personalization need to be the same for all parties. (Reminder; there is no such thing as first and third, it is a fiction). 2️⃣ Guarantees backed with legally binding commitments to the Competition and Markets Authority and other regulators are needed to prevent Google revisiting these decisions at some random point in the future. 3️⃣ Google's Privacy Sandbox is much more than cookies. The commitment needs to be extended to all other forms of interoperability. 4️⃣ DMA and DMU need to apply the same remedies to Apple. That means restoring interoperability on Safari. See Google's and CMA's updates behind the article: 👇 CMA - https://lnkd.in/eRXKyKmA Google - https://lnkd.in/euXJAw_H

3rd party Cookies are here to stay.. in Chrome. Better to let the market regulate privacy matters instead of the dominant market player in my honest opinion. Now it’s up to innovative products and companies to take a lead

🍪 Chrome's No Third-Party Cookies Trial: Small Step, Big Impact 🍪   While the initial 1% trial might seem minor, it marks the beginning of a major rollout. Stay ahead, understand the potential impact on your brand, business, or clients and start exploring new paths. Despite privacy concerns, Google's Chrome holds a dominant global market share of 62.85% as of November 2023.   #EmbraceChange #2024Trends #DigitalTransformation #ChromeNoCookies

"Instead of phasing out third-party cookies as initially planned, Google is now implementing a new user experience in Chrome that allows individuals to make informed decisions about their privacy settings during web browsing. This new approach allows users to modify their privacy preferences at any time, reflecting a significant change in strategy." #timengo #google #chrome #updates #cookie #thirdparty #newusermodel #choice #reverses https://lnkd.in/dZntMy8m

How Chrome's Tracking Protection Will Affect Web Users https://lnkd.in/gmREEu3K The web user experience is altered by Chrome's tracking protection settings. It improves privacy but might have an impact on digital advertising and tailored content. Users are now forced to choose between personalization and privacy. #ChromesTrackingProtection #TrackingProtection #Chrome #WebUsers #OnlineBrowsing #IW #IWNews #IndustryWired

Google has decided to abandon its highly-anticipated plan to remove third-party cookies from its Chrome browser. This move, initially aimed at enhancing user privacy and reshaping the digital advertising landscape, has been halted due to significant challenges and industry. As the industry continues to evolve, it's clear that finding the right balance between user privacy and advertising efficacy remains a challenging yet crucial goal. #TechNews #Google #DigitalPrivacy #Advertising #Cookies #Chrome #PrivacySandbox https://lnkd.in/dFmg-jw5