Today, consumers seek more than just products and services — they want meaningful connections with brands they support and trust. Ad verification partners have an unique opportunity to help brands connect with customers and ensure brand safety and suitability. In this episode of DV Live, DV’s Steven Woolway, EVP of Business Development, interviews Group Black’s Cavel Khan, Chief Growth Officer. Learn about the importance of values-based marketing and brand suitability. 🛡️
DV Live is a video series where we’ll interview industry leaders and pick their brains on the latest ad tech trends and insights. Stay tuned for more insights live from Cannes Lions International Festival of Creativity. ☀️
#CannesLion2024
Building a Performance Marketing Agency that scales D2C brands and drives leads ~ Over $15 Million in client revenue delivered | Get 20 Conversion Driven UGC Video Ads within 20 days and I guarantee to double your ROAS
Heading to Cannes?? If you want to know more about a Cookieless future with High Attention Media oozing in Creativity then make sure to catch up with Mark Slade & Jon Hudson
SVP of Global Sales @ Digital Turbine | Global Sales Leader
Our Brand business is 📈 and Digital Turbine is excited to be at #CannesLions2024 with all of our customers, partners and friends of the industry. If you want to get started early, join us for the ADWEEK Sunday Kick off reception at 7pm on the Casino Rooftop. On Tuesday we’ll be with the legends at Beet.TV supporting their Data track and talking about the industry’s cookieless future (one day Google will do it!). As the Lions are all about creative excellence we’ll be celebrating this at the ADWEEK Creative 100 Reception on Wednesday at 5pm. If you’d like to join us at any of these events or to hear how DT is making video advertising better then reach out to me or any of my amazing colleagues: Mark SladeAbigail LevineGeoffrey Maignent
cc: Christina WeinVictoria BeyerJames RogersStephen O'HareAndy PlesserPhil ArdizzoneKerry PerseKathryn Lundstrom
“Ad Whisperer.” Highly Sought Advisor to Agencies, CMOs and Brands on Adtech and The Future of Marketing ^^ Editor in Chief @ ADOTAT | AdTech | Marketing
Ditch the airplane peanuts, folks, because The ADOTAT Show just landed a supersonic episode hotter than a dragon's breath. Forget your average industry snoozefest, this is an ad tech throwdown with James Avery, the maverick mastermind behind Kevel. #retailmedia#marketing#adtech
We're ditching the runway and taking a deep dive into the wild ride that transformed Adzerk into the Kevel behemoth it is today. Craving the intel on navigating a rebrand that's more thrilling than an escape room on Red Bull? James spills the beans, sharing tales of triumphs, tumbles, and enough innovation to make Elon Musk say "Whoa, dude."
But that's not all! We're warping into the uncharted territory of retail media, where James reveals how Kevel is turning the whole game upside down like a cat in a sock drawer. Think you've got customer revenue figured out? Buckle up, because James is about to drop knowledge bombs that'll make that metric your north star, leading your business to financial galaxies far, far away.
Ever wondered how to build a #remote team that crushes it, not just shuffles through emails? James has been there, done that, and has the participation trophy (upgraded to a participation trophy made of solid gold, obviously) to prove it. He'll share his battle-tested secrets for forging a stellar team culture across time zones and laggy connections, all while keeping the innovation engine roaring louder than a lion with a microphone.
Expect side-splitting laughter, moments that'll leave you saying "wait, what?!" and an ad tech masterclass that'll have you hitting replay faster than you can say "beam me up, Scotty." This episode is denser with insights and entertainment than a black hole at a buffet.
So, what are you waiting for? Warp speed over to that link, grab your drink of choice, and get ready for an episode that's as educational as it is electrifying. Trust me, you'll be binge-listening faster than you can say "podcast marathon." ️
https://lnkd.in/g4YmgU9J
Your weekend awaits – outsmart the traffic and embrace the journey. As James Earl Jones might say, "In the race against time and traffic, patience is your co-pilot and determination your fuel."
Georgia Center of Innovation for Creative Media. #GeorgiaCreates#InnovationInMedia#FilmIndustry#DigitalMedia#CreativeTech
