Greystar’s Post

Too many marketers focus on precise messaging in crowded channels and throw their money away. DO something different and the message follows, but more importantly the effectiveness. Is it ironic that Paulo Ribeiro was TALKING about this on the @rebrand podcast? Yes, yes it is. But Scott Harkey was a great host and this conversion is worth a listen. Scott wanted to talk to Paulo about his work in the sports and sports adjacent world working with Nike, thenorthface, Arc'teryx Equipment, Converse, Wieden Kennedy, PepsiCo (Gatorade) but the thinking applies to all consumer brands. Happy Wednesday all. https://lnkd.in/g_vw_wjc #marketing #effectiveness #brandstrategy #creativity #innovation #design #brandstrategist #advertising #branding #experiencedesign #sportsbusiness #activelifestyle #outdoor #marketers #chiefmarketingofficer #mentorshipmatters #nike #converse #thenorthface #arcteryx #latepost

One of the *hottest industry conversations* happening right now is the importance of consumer brands building community. The need for a brand to build community has become a hotter topic with rising consumer acquisition costs, lower attention spans on social, and the increased demand for transparency of brands. My brand strategies are rooted in building a community-based brand so I totally nerded out speaking with @breanateubs Breana Teubner, COO at Try Your Best. Breana is leading the next gen of brand community building with web3 technology at TYB. Industry leading brands like Ceremonia, Sackville & co, Dieux are using the platform to take their community inside their brand. In this interview, Breana talks about her 20 year experience building brands, the often overlooked power of activating a brand locally, why brands need to invest in community, and applying web3 technology for better customer engagement. This is a MUST listen episode of Emerging Brands Podcast! https://lnkd.in/eJVycbBT

Check out the latest episode of #thenowgenpodcast! Our first recording in Mexico features a very special guest, Nick Horan, all the way from London. In this episode, we dive into the importance of creating exceptional brand experiences. Don't miss out on this insightful conversation! #brandexperience #speedmatters #onetoone #branding #brandstrategies

From BBQ Millions to Brand Mastery: The Ghetto Country Brandmother's Secret Sauce LATEST VIDEO EPISODE IS UP! Join us on the Headsmack Podcast as we welcome Phyllis 💋 Williams-Strawder, known as the Ghetto Country Brandmother. Discover how Phyllis evolved from running a successful barbecue enterprise to becoming a respected life-coaching brand strategist. Her unique approach combines tough love with empathy, helping aspiring entrepreneurs develop into confident Brand Leaders. Tune in for an inspiring conversation about personal growth and brand development! Key Points: 1. The importance of aligning personal and business brands. 2. Developing a personal brand that resonates with authenticity and empathy. 3. Strategies for transitioning from one industry to another. 4. Overcoming branding challenges and maintaining consistency. 5. The significance of having a long-term vision and exit strategy. https://lnkd.in/gZFDHjWd

🚀 The first GVGL Brand Talks episode is coming today! Learn about brand strategy essentials and crafting a compelling brand promise with our host Ebru Tuygun and special guest Maria Gedeon. 💡 Explore aligning brand promise with customer experience through design thinking. 🌟 Discover real-life examples of brand success, including FMCG companies, Patagonia and Ounass. Stay tuned for insights to elevate your brand journey! #GVGLBrandTalks #BrandStrategy #BrandPromise #Branding #NewPodcast #PodcastLaunch

Crafting Iconic Brands: A Deep Dive into Creative Strategy ~ By Steven Picanza ✌️🍕 Creative Brand Strategist & ‘The Voice of Talking with Branders’ Podcast. 📚 Check out the full edition HERE ➡ https://lnkd.in/g-2kQue . . . . . . . . . #thisisbranders #branding #strategy #innovation #design #team #ai #creativestrategy #creativity #strategicplanning #strategies #brandstrategy #businessplanning #CSO #strategicthinking #rebranding #strategicplanning #culture #corporateculture #brands #brandarchitecture #agency #growth #CBO #chiefbrandofficer #cso #chiefstrategyofficer #strategicthinking #brandarchitecture #strategies

Sick of long winded brand building processes that take months and loose momentum? Then you need to know about “Brand Sprints”! We tuck into the benefits of sprints, how to conduct them, where the pitfalls lie and how to overcome them with Eden Vidal, Jacob Cass 🦩 and Matt Davies ⚡️ Get ready to reframe your thinking, reimagine your process, push the boundaries and embrace the scrappy nature of brand sprinting! Tune in: https://lnkd.in/gxJX58BP #branding #brandingpodcast

Brand collaborations captivate consumers by breaking patterns and introducing fresh, unexpected experiences. These partnerships keep us eagerly anticipating the next innovation! 🌟🤝 Find out more in Episode 9 dropping Tuesday! #BrandCollaboration #Innovation #ConsumerExperience #Marketing

An outside perspective can often lead to breakthrough revelations for brands. Muse Founder and Principal Jackie Bebenroth was featured on the On Brand podcast with Nick Westergaard to talk about brand positioning and how we approach it through the lens of productive distancing. Productive distancing, coined by Jackie, is a series of techniques that help you read between the lines of your own stories and find the true potential that really lives inside your brand. Ready to learn more? Here's what you can expect from the podcast episode: ⚡️ Strategic Brand Evolution: Gain insights into the significance of productive distancing and how it can strategically evolve your brand for sustained growth and relevance. ⚡️Resourceful Brand Refresh: Jackie debunks the myth of the extensive brand overhaul. Brand refreshes, when done resourcefully, preserve valuable equity while adapting to changing market dynamics. ⚡️Customer-Centric Decision-Making: Customer perspectives are an enormous asset for the brand evolution process, enabling brands to identify and amplify key value propositions that resonate with their audience. ⚡️Navigating Generational Transitions: It can be tough to navigate generational brand transitions. Jackie outlines a roadmap for businesses facing challenges related to leadership succession and evolving brand identity. Read or listen to the entire podcast here: https://lnkd.in/eP3Y32_3