GREATS’ Post

The Relentless Quest Embarking on a journey in 2014, GREATS emerged from the dynamic borough of Brooklyn as the first direct-to-consumer footwear brand of its kind. Pioneering a new wave in the industry, our inception was rooted in a dedication to bridge the gap between age-old artisanal craft and contemporary, streetwear-inspired style. Our philosophy lies in integrity and transparency, two essential components that breathe life into each pair of shoes we make. We set the bar high, seeking to create footwear that speaks to a conscious generation without compromising on style or substance. Our production process is a testament to our relentless pursuit of quality. We collaborate with boutique factories and suppliers in the heartlands of shoemaking - Italy and Portugal. The craftspeople who work with us are masters in their field, cherishing traditional techniques while embracing modern innovations. It is in this environment that we craft footwear that bears the signature of both timeless craftsmanship and unique design. At GREATS, we are continuously innovating, challenging the status quo and pushing boundaries. We believe in the power of the individual, the strength of community, and the limitless possibilities of our shared future. With every stride we take, we aim to transform the landscape of the footwear industry and redefine what it means to be great. Join us as we stride into a brighter, more conscious future, one step at a time. https://www.greats.com/

Since the launch of our iconic sneaker, the Royale has been the epitome of effortless cool. But even icons have to change to stay rooted in the present—which is why we've created the Royale 2.0. An evolved fit that feels impossibly comfortable right out of the box; gold foil branding details; the return of our signature tack stitch; and plenty more upgrades you'll just have to discover for yourself. Welcome to the 2.0 side of life. https://lnkd.in/eX3Thr2Q