Grant Davidson’s Post

Traditional brands better watch out. Private label and challenger brands are leveling up ⬆️. Private label brands are building up credit, credibility and loyalty. But they must clearly define their brand identity in order to grow further. Take notes from challenger brand Potato Utopia. Its well-developed brand identity and strategy has shown to be very successful in taking away market share from the old guard. Curious to know more? 👉 https://bit.ly/4bNstRQ

How do you build strong brands over the long-term ensuring distinctiveness, difference, and cultural relevance? Enjoy reading the latest thoughts by our CEO Alex Gordon on how infusing brands with 'strangeness, familiarity, and mystery' gives them a competitive advantage. #brands #culturalinsight #semiotics

"If you don’t understand cultural change, you can’t help to build brands which are infused with strangeness, familiarity, and mystery, a combination which in crowded categories can give you the competitive advantage of difference, distinction, and relevance." Check out my latest thought-piece titled 'Everyday Magic: Building Brands as Strange, Familiar, and Mystical'. How have Nike, Heinz Tomato Ketchup, and Patagonia maintained their success? By infusing their brands with all three qualities and creating deeper and richer cultural salience and relevance with consumers. #culturalinsight #branddevelopment #marketingstrategy #semiotics

Brand association and associating with a brands. Brands have evolved. Brands have meaning. Brands make connections. And we (the consumer) relate to brands. Here are eleven ways we relate to them: 1. From personal experiences. 2. From personal stories. 3. By their logo 4. By the name 5. From the ads 6. How long you've known about the brand. 7. The place you first noticed or heard about the brand. 8. By customer service. 9. Would you miss it if the brand was gone? 10. If you wear or use the product or service. 11. Telling others about the brand. Brands are etched in our culture and will continue to do so. As long as there are products and services, there will be brands.

The Brand is the key value of any product. Once lost it is hardly ever to be regained. #brandMarketing #premiumBrands #marketingStrategy https://lnkd.in/eJ79PskY

Innovation can take various forms, but the reality is that in today's fast-paced business world, stagnation can be a death sentence.  However, change without a strategic framework is equally detrimental. That's where the power of strategic brand innovation comes in. Our latest article explores subtle yet impactful approaches to brand innovation, helping you maintain relevance while staying true to your brand essence. Discover how to implement strategies to evolve your brand successfully.  Read more here: https://lnkd.in/gXcSWzU5 #BrandLounge #MaximizingValue #BrandInnovation #BrandStrategy #BrandGrowth

This graphic shows the world’s 100 most valuable brands in 2023 based on an annual ranking from Brand Finance, illustrating the role brand equity plays in a company’s market position. Broadly speaking, a brand’s value represents the allocation of company earnings that are linked to the brand. More details on the methodology are found at the end of this article.

‘Build your brand’ is often the solution offered to struggling SME’s by consultants, friends and partners, and assorted participants in any conversation about the challenges of commercial sustainability. It is very easy to say, but very hard to do, and increasingly so in a homogenising world. Brand Salience is a term that has arrived recently to describe the ‘mental availability’ of a brand to a customer, or potential customer. It is an idea that warrants considerable thought. #brand #brandbuilding #brandsalience

Building a strong brand is essential for any business to succeed in the long run. It's more than just keeping your business afloat - it involves understanding and embracing several crucial factors. While some businesses focus solely on their day-to-day operations, thriving brands recognise the importance of certain elements that can propel them forward. Check out this article on how to craft a standout brand in 2024. #PatOnBrands #brandinginspiration #brandingtips

 We like to think of ourselves as rational creatures, but often our primary drivers turn out to be emotional. Here, our Head of Strategy Kate Eggleshaw argues that smart brand strategy is emotive brand strategy... https://lnkd.in/ebYf9tsP #strategy #purpose #purposedrivenbusiness #brand