Graham Thornton’s Post

Key to attracting the best candidates to your organisation is about promoting a compelling Employer Brand that will appeal to the calibre of candidates you are looking to employ. In this article we look at how developing a strong Employer Brand can create a huge advantage in recruiting top talent. https://lnkd.in/eNqRH8G9

Advance's Insight on Employer Branding: Learning from Job Seekers' Diligence In an interesting piece by Lou Adler job seekers are empowered to thoroughly assess job opportunities, ensuring they align with their career goals and values. This proactive approach is not just beneficial for candidates; it's a crucial lesson for employers in effective communication and transparency. We know firsthand the power of a strong employer brand. It's about more than attracting talent; it's about ensuring a genuine fit. Here are some tips, inspired by Lou's perspective, for enhancing your employer branding: 👍Clarity in Communication: Just as job seekers are encouraged to ask insightful questions, employers must provide clear, honest answers. Ensure your job descriptions, company culture, and growth opportunities are transparently communicated. 👍Consistency Across Channels: Your employer brand should be consistent across all platforms. Whether it's your website, social media, or job postings, the narrative should be cohesive and true to your values. 👍Engaging Candidate Experience: From the first touchpoint to the final interview, the candidate experience should reflect your brand's commitment to excellence and respect for potential employees. 👍Feedback Loops: Incorporate feedback from current and past candidates to continuously improve your communication and processes. Remember, a strong employer brand doesn't just attract candidates; it attracts the right candidates. It's about building a community where both the employer and the employee thrive. 🚀 Let's take inspiration from proactive job seekers and ensure our branding strategies are just as thorough and reflective of our true values. Check out Lou Adler's Newsletter here https://lnkd.in/gYP3w_qf (Image Created by Lou Adler) #Employerbranding #Recruitmentmarketing #Talentacquisition #Talentattraction

The power of employer branding, when executed correctly, in attracting and engaging active and passive candidates is impressive⚡. But whose responsibility is it to manage employer branding🤔? Well, after defining the strategy and communication pillars, I think it's everyone's role🤝. Imagine you're about to purchase a product🛒. How do you make the choice? It’s a no brainer, right? You likely recall some brand names from various commercials you've seen. You start researching each brand, comparing benefits, seeking recommendations from real users, and then make your choice. It's the same with recruitment. Real people are drawn in by real people doing the work👤. So your best advocates are not your HR team members, but your employees. But how can candidates choose your company if they cannot find any/enough information about it❓ When your employees share🗣️ on social media what they love about the company culture, real examples of how their managers handle delicate situations, or stories of personal and professional growth, the company gains recognition in the market👀. When the company website showcases real pictures of people at work, relevant information about the company culture and what makes it stand out, and blog posts featuring authentic stories, it will help candidates understand if your company aligns with their interests🚦. And those who resonate with your environment might be attracted to the company even before actively looking for a job. Investing in employer branding does take time, but the results will be worth it💯. When your HR team posts a job ad and receives high-quality applications/connection requests without any outreach, you'll be grateful you did the work🌱. #EmployerBranding #CompanyCulture #SmartRecruitment

Today, according to some recent data from LinkedIn, 88% of candidates consider a company's employer brand when applying for a role. A powerful employer brand is what tells candidates why they should work with your company. It highlights your unique benefits, draws attention to your company culture, and helps you and your recruitment company “market" your company. A stronger employer brand helps you attract high-performing talent by highlighting the positive aspects of your company culture. If you deliver exceptional benefits, promote diversity, equity, and inclusion, and invest in developing your team, they will also likely stick with your company. In this post, we share how a strong Employer Branding can help attract the best talent to your business. You can read it on our company website here. - https://lnkd.in/e2Mdgayw

Ask any human resources specialist (which could very well be yourself): is the recruitment process easy? No, it's not. Crafting an appealing job posting that encapsulates the company's values and requirements, attracting, pre-screening, and interviewing candidates, and finally, onboarding new hires – this is a lengthy and resource-intensive process. However, if it is preceded by an employer branding strategy, its results will be more effective and long-lasting. Companies with a positive employer brand find it easier to attract top talent while reducing hiring costs and attrition rates. Learn how to improve your strategy here: https://hubs.li/Q02pZzsP0 #EmployerBranding #TalentAcquisition

🔍 Unveiling the Essence of Employer Branding: Elevate your Business with a Compelling Story. 🚀   🌟 Have you ever wondered why some companies fill their open positions with the best talents in the blink of an eye? Let's journey through the story of Alex, who received job offers from two reputable companies. While both offered competitive packages, it was the compelling employer brand of Company X that resonated with Alex's values and career aspirations, ultimately influencing his decision.   📊 What is Employer Branding?   Employer branding is the unique identity and reputation that an organization cultivates as an employer. It encompasses how your company is perceived by current employees, potential candidates, and the public.   📈 Why Does it Matter?   ✨ 94% of candidates are likely to apply to a job if the employer actively manages its brand. (LinkedIn) ✨ 75% of job seekers consider an employer’s brand before even applying for a job. (Glassdoor) ✨ Companies with a strong employer brand see a 43% decrease in the cost per hire. (LinkedIn)   In a fiercely competitive market, a strong employer brand can be the key differentiator that attracts and retains top talent. Stay tuned for weekly tips on enhancing your employer brand.   #EmployerBranding #HRStrategy #Recruitment #NMRCconsultants

Ask any human resources specialist (which could very well be yourself): is the recruitment process easy? No, it's not. Crafting an appealing job posting that encapsulates the company's values and requirements, attracting, pre-screening, and interviewing candidates, and finally, onboarding new hires – this is a lengthy and resource-intensive process. However, if it is preceded by an employer branding strategy, its results will be more effective and long-lasting. Companies with a positive employer brand find it easier to attract top talent while reducing hiring costs and attrition rates. Learn how to improve your strategy here: https://hubs.li/Q02pZwVb0 #EmployerBranding #TalentAcquisition

🚨Calling all recruitment agencies, how many of your clients take employer branding seriously?🚨 If you’ve ever wondered why some companies effortlessly attract top-tier talent, while others struggle, it's the magic of a compelling employment brand. So, why is it crucial when attracting the best candidates? Here's the lowdown: 1️⃣ Attraction Magnet: 🧲 Imagine your company as a magnet for the best and brightest. Employment branding showcases your unique culture, values, opportunities, and benefits for the candidates, making you more attractive to top talent. 2️⃣ Retention Wizardry: 🧙Attracting top talent is the first hurdle, keeping top talent is the long-term goal. A strong employment brand fosters a sense of belonging, making your team more likely to stick around for the long haul. 3️⃣ Competitive Edge: 🏆In a very saturated industry, you need to stand out. A distinctive employment brand differentiates you from the competition. It's the secret to making you the employer of choice. 4️⃣ Employee Advocacy: 📣 A strong employer brand strategy will turn employees into brand ambassadors. When your team is proud to be part of your organisation, they naturally become advocates, spreading the good word far and wide. Click the link to read our thoughts on employment branding, and the 5 companies who have got it just right. https://lnkd.in/dv8x4fuQ #employerbrand #recruitment #talentacquisition #companyculture

The Impact of Top-Notch Employer Branding on Attracting High-Quality Candidates In today's competitive job market, attracting high-quality candidates is more critical than ever for organizations aiming to thrive. One of the most effective strategies for drawing top talent is developing and maintaining a strong employer brand. Employer branding refers to a company's reputation as an employer and its value proposition to employees, encompassing the organization's culture, mission, and overall employee experience. A top-notch employer brand can significantly impact recruitment efforts, leading to the attraction of high-caliber candidates who align with the company’s values and goals. First and foremost, a compelling employer brand enhances visibility and awareness among potential candidates. In a digital age where job seekers have access to a wealth of information about companies, having a distinct and positive brand presence on platforms like LinkedIn, Glassdoor, and other social media is crucial. Candidates are more likely to apply to companies they recognize and respect. A strong employer brand acts as a magnet, drawing in passive candidates who may not be actively seeking a job but are intrigued by the prospect of working for a reputable company. Moreover, a robust employer brand helps to build trust and credibility. High-quality candidates are discerning; they seek employers who not only offer competitive salaries and benefits but also demonstrate a commitment to employee development, diversity, and corporate social responsibility. When a company consistently showcases its achievements in these areas, it builds a trustworthy image. Testimonials, employee stories, and behind-the-scenes content can humanize the brand, providing potential candidates with an authentic glimpse into the company culture and values. A top-tier employer brand also significantly reduces the time and cost associated with recruitment. When a company is perceived positively, it naturally attracts a larger pool of qualified applicants. In a landscape where talent is a key differentiator, organizations with compelling employer brands will have the upper hand in securing the best and brightest talent, driving long-term success and growth through a motivated, skilled, and aligned workforce. #EmployerBranding #TalentAcquisition #RecruitmentStrategy #WorkCulture #TopTalent

Fot the companies this time⬇️ I totally agree with everything Emine Yesilcimen mentioned🌷 Apart from this perspective, I'd like to add another approach from the candidates' side as a career coach. Yes, employer branding is all about showcasing your company as a great place to work to attract the best talent and utilising LinkedIn is a must in this process. But also, it’s super important to highlight how much you value people during the hiring process while doing this. Examples like timely responses to candidates, establishing clear communication, and providing meaningful feedback are essential. No doubt, valuing people during recruitment can significantly empower your employer branding.