I've spent the past 3 years working closely with HR leaders as a strategic advisor. One of the aspects I particularly enjoy is crafting Employer Branding strategies.
It's been exciting to see a surge in interest in this area over the last 1.5 years, with organisations increasingly investing in their employer branding efforts. However, I am also surprised this wasn't prioritised earlier.
Here is why;
👩💻 People nowadays prefer to join companies with a solid employer brand. Surveys show that 75% of job seekers take a company's brand into account before applying, and nearly 6 out of 10 employees choose where to work based on shared values.
❗ Given this, it's no surprise that employer branding has become a top priority for talent acquisition teams. According to our 2024 Future of Recruiting report, 57% of recruiters anticipate boosting their investment in employer branding in the coming year.
❗ With talent acquisition becoming increasingly competitive, finding candidates with the right skills is getting tougher, and engaging with the new generation of workers poses its own challenges. That's why employer branding is crucial for making your company stand out.
Now, here are my top three suggestions for the partners I work with:
1️⃣ Complete your LinkedIn Page: Profiles with all the essential information get 30% more views each week, broadening your talent pool. Ensure your Page includes a logo, cover image, overview, website URL, industry, company size, location, and a call-to-action button.
2️⃣ Optimise your career page: Showcase what makes your company unique, paint a vivid picture of a typical day for an employee, and discuss the exciting projects in the pipeline for the role. Be authentic in describing what it's truly like to work at your company to attract the right candidates.
3️⃣ Optimise your life page: Share photos and videos, feature employee testimonials, and introduce your leadership team to give candidates an inside look at your company culture. You can even create targeted audience pages for a personalised experience based on each candidate's LinkedIn profile.
🔴 Employer branding on LinkedIn goes beyond just posting job openings or company updates. It's about strategically positioning your organisation as an employer of choice, expanding your talent pool, and building meaningful connections with potential candidates. For more insights, check out the article below—we've got plenty of resources in our talent blog.
https://lnkd.in/emXM86Md
#employerbrand #talentacquisition #futureofrecruiting
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5moGreat post - and couldn't agree more Martin Predd. Employer Brand has a significant influencer on almost every aspect of TA - from who's applying to your roles all the way through to offer acceptance rates. But it can be hard to quantify, and many recruiting teams find themselves lacking the resources to make the most of it.