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We had an amazing "UX Research Essentials" event with Singapore Product Design! UX enthusiasts gathered to hear from Dr. A. Imran Nordin and Naning Utoyo, who shared invaluable insights on UX research. Dr. Nordin explained the fundamentals of UX research, from different methodologies to the ideal timing for conducting research during product development. He also provided practical tips to tackle common challenges. Naning Utoyo, with her decade-long experience, highlighted the benefits of integrating qualitative and quantitative methods. She shared real-world examples and fresh perspectives, showing how mixed methods can lead to deeper insights and actionable results. Together, they emphasised the importance of UX research in developing innovative, user-centric products. A big thank you to everyone who attended and contributed to the success of this event! We look forward to seeing how these insights will influence your research projects! 💡✨ #Design #UIUX

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By making UX research a cornerstone of product development, you're not just creating products; you're crafting experiences that resonate with users on a profound level. By combining UX and AI, how is artificial intelligence shaping the future of UX research? Are AI-driven insights more accurate or just faster?

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