GPA Global | Packaging Solutions’ Post

#BrandingNews #marketingnews In a bold move towards sustainability and innovation, Sprite is embarking on a trial that transforms its iconic bottles. Say goodbye to labels, and welcome a completely see-through bottle with an embossed logo! Available in the UK as part of a limited trial at eight Tesco Express stores until March, this design change is not just about appearance; it's a big shift from a marketing perspective. Coca-Cola's European VP of Marketing, Javier Meza sees it as a potential game-changer in how brands connect with consumers. The primary goal is to enhance recyclability and reduce packaging materials, offering a unique test for consumer recognition of Sprite's distinctive bottles. Stay tuned as Sprite pioneers a new chapter in sustainable packaging! #Sprite #cocacola #SustainablePackaging #MarketingShift

Elevate your brand with our innovative packaging solutions that make your products shine on the shelves. From concept to execution, our expert team ensures your packaging stands out and captures attention. Let's celebrate creativity and success in packaging today! #InnovativePackaging #StandOutOnShelves #CreativeSolutions #FoodInnovation #FutureFeasts #packaginginnovation #efficiencyredefined #retailrevolution #careersuccess #innovationnation #professionaldevelopment #businessinsights #futureofwork #techtrends #networkingpower #careergrowth #industryleaders #digitaltransformation #thoughtleadership #successmindset #globalbusiness #professionalexcellence

Did you know that the iconic Coca-Cola bottle was designed to be recognizable even in the dark? Back in 1915, Coca-Cola issued a challenge to glass companies: to create a "bottle so distinct that you would recognize it by feel in the dark or lying broken on the ground." The winning design by the Root Glass Company of Terre Haute, Indiana, took inspiration from the cocoa bean, even though Coca-Cola contains no actual cocoa. This unique contour bottle design has become one of the most renowned global symbols of our time! It's incredible to see how a century-old design and branding strategy can leave such a lasting impression. What could this mean for us today? In a world oversaturated with brands and ever-shifting consumer landscapes, standing out isn't just about being loud — it's about being unmistakable. #BusinessTrivia #CocaCola #BrandIdentity #MarketingStrategy #DesignThinking

Round corner packaging by Carlsberg Group can save 224 tonnes of CO2 emissions 🎉 Exciting news for those in the sustainability and packaging science fields! Carlsberg Poland has partnered with DS Smith to introduce the DS Smith Round Wrap, a pioneering multi-pack solution that boasts significant environmental and design benefits. This innovative design uses rounded corners, a seemingly small change with a big impact. By replacing traditional square corners, the Round Wrap reduces the need for shrink film on pallets, leading to a projected 224 tonnes of CO2 emission reduction annually for Carlsberg in Poland alone. That's a substantial environmental win! ♻️ But the benefits don't stop there. The Round Wrap is also: 1️⃣ Fully recyclable, aligning with the growing demand for sustainable packaging solutions. 2️⃣ A branding and design powerhouse. The curved corners offer a unique canvas for 360-degree brand identity and illustrations, making your product stand out on the shelf. 3️⃣ Consumer-approved! A Toluna survey showed a whopping 77% of respondents preferred the Round Wrap's "enhanced wraparound design." This collaboration between Carlsberg and DS Smith exemplifies the perfect marriage of science and sustainability. The Round Wrap, developed using DS Smith's Circular Design Metrics, optimizes durability, supply chain efficiency, and brand impact. #packaging #sustainability #innovation #Innovationforall #carlsberg #dssmith #circulareconomy #FoodTech #FoodTechnology

Deadline looms large for inaugural London Packaging Week Innovation Awards. Time is running out for those looking to submit their branded products and packs into the London Packaging Week Innovation Awards 2024, with Friday, 17 May the deadline to have entries put before the judges. #sustainablepackaging #recyclability #packaging #sustainability #circulareconomy #recycledmaterials #resourceefficiency

“If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.” #brandingtips #branding #brandidentity #visualidentity #visualcommunication #design #graphicdesign

By choosing Sneaker LAB, you're not just tending to your sneakers, hats or apparel; you're expressing your principles and your aspiration for a future that's both eco-friendly and fashion-forward. #thefutureoffashioncare #thefutureofsneakercare #thefutureofhatcare #thefutureofapparelcare

How can you make your product more valuable without completely changing it? Think about it like sprucing up your house without major renovations.  A fresh coat of paint can do wonders, right? Similarly, upgrading your packaging can add value to your product. For instance, we've seen customers boost their product's worth by using Vegan Certified packaging. Your packaging says a lot about your product and your brand. So, first, consider what your current packaging saying. Then, reach out to us at Smurfit Kappa Markham Vale to explore ways to enhance it.

Let’s play another game of guess what this product is! A product has 2 seconds to tell a consumer 🕵🏻♀️ what is this 🕵🏻♀️ why should I buy this Flo caught my eye at Whole Foods I was on the checkout line and this was right next to some snacks and other misc items that you typically see while waiting I picked it up but only because I was confused and had the time to sleuth 🍨Their plant-based packaging is a win for sustainability, but the structure takes me to ice cream immediately 🤔 Is it just me, or does it feel confusing for period care? 💛 Melted heart branding takes me to cheese? Is it meant to be a uterus? ❓Unclear sustainable value prop- biodegradable, zero nasties in their tampons ❓Fun design but confusing I actually first saw this at the expo and when asked about why they chose a carton that’s typically associated with ice cream, they said it was for fun What do you think? Yay or nay? #periods #packagingdesign ______________ Elevate your #CPG brand through strategic #packagingdesign and #branding. DM to chat about your creative project!