GPA Global | Packaging Solutions’ Post

Today we celebrate Packaging Design Day in the USA! 🎉 A significant occasion that invites us to take a look at the fascinating world of packaging design, especially in Hall 9 during ProWein 2024. As a platform for innovation, the Packaging Area not only offers aesthetic diversity, but also increasingly emphasises the importance of sustainability. Visitors to the Packaging Area at ProWein can explore the art of packaging design in greater depth. After all, we often decide to buy a wine based only on its appearance, without tasting it first. Packaging design therefore plays a decisive role in the purchasing decision and can attract the interest of customers. At a time when sustainability is playing an increasingly important role, packaging materials and concepts are also being analysed in terms of their environmental compatibility. ProWein offers a unique platform to find out about innovative and sustainable packaging solutions. 🌿🍷 Which packaging designs impressed you the most at ProWein 2024 and why? #PackagingDesignDay #prowein2024 #cheersprowein #prowein #proweintradefair #winebusiness #wineprofessionals #winetasting #wineshop #winetrends #tradefair #winetrade #winecommunity #winetradefair #overseas #international #internationalexhibitors #exhibitors

Help me feel something. Never more important than for a range of products that want to help you do just that. 🙏 While the others on the shelf were hustling to tell more about the excellent properties and benefits, we allowed space. The simplicity of the packaging design lets you imagine what it might be like to drink the product. How would you like to feel? Sleepy and at peace or energised and awake? It's not about being simplistic but the sophistication of a well-calculated decision-making process. It's also essential to consider how people might feel about being associated with our products. This range is about being proud to invest in well-being. It is a functional health product that sits proudly on kitchen worktops.

London Packaging Week is regularly home to some of the most jaw-dropping packaging in the world – and invariably, much of it comes from the premium drinks sector. Here, we unpack the magic of an industry that somehow captures lightning in a bottle again and again. #sustainablepackaging #recyclability #beveragepackaging #sustainability #circulareconomy #recycledmaterials #resourceefficiency

Check out the fascinating ways heritage is meeting innovation in the world of packaging design. Discover how brands are leveraging nostalgia and authenticity to forge connections, drawing from their roots to craft packaging that resonates with consumers. #branding #brandingstrategy #packagedesign #cpgindustry

From craft brews to refreshing juices, the world of beverages is as diverse as it is delicious. But have you ever considered the role your packaging plays in your customers' favourite drink experience? 🥂 Our drinks packaging solutions aren't just about transporting liquid; they're about telling a story. Whether it's a bespoke box for a unique bottle design or eco-friendly packaging for your brand's sustainability goals, we're here to raise the bar. 📦 #drinkspackaging #packagingdesign #packaginginnovation

Packaging, not surprisingly, was a critical component of our go-to-market strategy. We spent months developing the design and sought to create something that looked hand drawn, delightfully "campy", and colorful. When we went to produce the bags, we went a fully custom route, prioritizing getting the size, thickness, and performance with hot water temperatures just right so that adventurers can take our meals to far out places without dreading the weight, waste, or performance of the packaging. We are thrilled with how they turned out and we learned that oftentimes, great, intentional design takes time. It was worth the wait. ✨ #cpg #freezedriedfood #smallbusiness

It’s all in the fine print. To a true connoisseur, tea is in many ways comparable to wine. Not only the specific variety and plant quality are important, but so are things like the terroir, the vintage, the post-harvest process and the brewing technique. When we were given the opportunity to develop the packaging design for Sweden’s newest premium tea brand, we took that to heart, and put all the detailed information that would otherwise be found on the backside – if at all – on the front. This way, the product specification becomes the design itself. Put the kettle on! Naming, identity and packaging design for Artisan Tea Co. — #visualidentity #graphicdesign #identity #logotype #branding #teaser #motion #motiondesign #symbol #wordmark #packaging #packagingdesign

Elevate your brand with eco-friendly labels for wine & spirits - discover the beauty of sustainable elegance. 🌿 Our unique decorative labels are a statement of the mastery that goes into every bottle of your exceptional product. And we understand that your wine, beer, whiskey, gin are more than beverages – they're beautiful stories waiting to be told. With our labels we provide a solution, a clear way to increase your product's visibility! Now, we invite you to discover the beauty of second-life labels. Join us on a journey toward greener future by choosing our eco-labels, expressing sustainable elegance and eco-friendly sophistication. ♻️ In the coming weeks, we will show you labels that matter. Stay with us to discover the power of labels! See our exclusive offer! ✨ Dive into our free e-book for powerful inspirations and best practices to transform your label from good to extraordinary. Visit www.greenlabels.eu and improve your brand's identity. Curious about a tailored offer? Contact us at [email protected] Follow #FlexonLabelPrinting and share your thoughts on eco-friendly vs. standard labels. Let us know, which label suits your brand? #Flexon #Labels #Selfadhesive #Ecolabels #Sustainability #Environment #Ecofriendlylabels