GOURMEY’s Post

You know an event was successful when attendees' key take-aways are inspiring and suprising findings of a product's versatile potential. For now: mission accomplished.

Vinexpo Paris was a great experience with interesting conferences and valuable insight of the State of the wine industry. Three days of great inspiration and tastings, that really boosted my vision of today’s Wine marketing and How to sell wine. Wine consumption and sales have changed and will for sure change even more. The global crisis, change in consumer pattern, increased costs, climate change, post pandemics and the need for a deeper understanding of going sustainable among many other very interesting topics, was the thread during these days. I particularly enjoyed Robert Joseph's eyeopener of the NoLo category as well as Vivino’s Heini Zachariassen revolutionizing story that took us down the path of Vivino's Direct to Consumer success.   Systembolaget had a great presentation of Sustainability together with buyers from the UK among others. The topic is super interesting and important indeed and we all agree upon the importance of a necessary change that starts with the producer. I would have loved though to see a few producers of diferente sizes in that panel to get their take of the possibility to fully embrace all the steps to meet buyers’ vision of a sustainable future in wine distribution. Having the knowledge and experience of both the Producers’ side, and the Buyers’ side, there is a gap that need to be closed. Information, communication and cooperation of all players is key. #winemarketing #wineparis #stateofthewineindustry

#CoimbraWineFuture Listening & Speaking during this Day 2: Panel 3- Getting to your core story Less “what” and “this is” more “why” and “because” … Communication is about connecting through the emotion. Ferrán Centelles “Finally Neuroscience is coming to wine” Pancho Campos Panel 4- “The competition is winning- learning from and Embracing ideas from alternative drinks” “Wine is boring for young people. Don’t let the competition win, become the competition. Let the wine win the competition.” Cristina V Miranda “We must be leaders in imagination.” Rita Nabeiro Panel 5- Evolve or Die 5 Focus points: Data (to understand who our customer is) Technology Storytelling Kpis (cost per content) Audience (some people care about vineyard and winemaker but just a few). Panel 6- Diversity and inclusion?… How can we avoid this great value? Bento Amaral #winefuture #winefuture2023 #coimbrawinefuture #winesofportugal ViniPortugal La Vida Iberica

🍷 Interested in discovering the collaborative efforts driving responsible wine consumption worldwide? Meet the partners of Wine in Moderation – a dynamic network of organisations, and various stakeholders united in promoting moderate and responsible drinking. ▶️ Who are the Wine in Moderation Partners? Key actors of the international wine value chain and representative international bodies of various stakeholders can become Associated Partner. Partners support the development of the programme and the dissemination of the message across different wine value chains and at international level. ▶️ Why Partner with Wine in Moderation? As a partner of Wine in Moderation, organisations gain access to a wealth of resources, tools, and collaborative opportunities to drive positive change in their communities. By joining forces with like-minded partners, we can collectively promote a culture where wine enjoyment is synonymous with moderation, responsibility, and well-being. Together, let's raise awareness, educate, and inspire individuals and communities to enjoy wine responsibly. 🥂🌍 #WineInModeration #ResponsibleDrinking #Partnerships

Wine Industry Impact Conference – The Only Way is Up The Wine Industry Impact Conference; ‘The Only Way is Up’ presents an engaging and thought-provoking program that will focus on reevaluating and adapting what winegrape, wine, and supply businesses should be doing to build profitability. In addition to local experts, three keynote international presenters will contribute rare insights to Day One’s program by outlining their experiences and observations in industry rejuvenation. Other topics of note range from; technological updates, to traversing the changing consumer environment, to personal wellbeing during times of change. The Conference’s emphasis on how wine-related businesses can adjust to improve their positions will be of interest to anyone with a stake in the health of the Australian wine industry. The Conference is to be held Tuesday 28 (Adelaide Oval) and Wednesday 29 November (SA Regions), and in conjunction with the Wine Industry Impact Awards’ Gala Dinner (Adelaide Oval, Tuesday 28 November). For information and to register now: wiic.com.au

🍷 Tech Disrupting Wine Trade: Meet Sommsation's CEO Danielle Diliberti! Our Episode 26 is live, and we explore how Sommsation is revolutionizing wine commerce by blending traditional winemaking with cutting-edge technology. ➡Discover how Sommsation, born during the pandemic, connects independent wineries and world-class sommeliers with consumers, making premium wines more accessible. ➡Danielle shares her journey from being a CPA to leading a tech-driven wine marketplace. She built Sommsation with a legacy-free architecture, ensuring its growth for many decades. ➡The company has an innovative commerce approach, including its Rebel Wine Club, digital tasting experiences, and partnerships with over 40 sommeliers. ➡Additionally, Danielle discusses her role as an advisor at MACH Alliance and the importance of the alliance in supporting the industry's ecosystem through modern technology frameworks. Let's discover the future of the wine industry together. Don't miss the full conversation on offbounds.tv! #offbounds #winemarketplace #wineindustry #sommsation #leadership #ceoadvice

This article does a great job of emphasizing the shift towards sustainability as a necessity rather than an option for businesses, especially in the wine industry. It clearly defines two drivers of the equation, between consumer demand and business imperatives, in simple terms. Thanks Damien Wilson for making the call for the wine industry to recognize and attend the U.S. Sustainable Winegrowing Summit. https://lnkd.in/gHQQ8Rkq

Changing consumer perception is hard. Often it is about preconceived ideas. Why not drink local? Why not drink wine from a can? I had a fascinating conversation with Sarah Trubnick DipWSET about her uphill battle to change wine consumer perception. It's far from easy. But she is coming with a solid foundation and a wonderful spirit. Listen to the podcast here: https://lnkd.in/eGzkr3FM #atablefortwo #oneonone #wine #food #foodandwine #podcast #3pillars #sustainability #cultureandtradition #socialjustice #advocacy #environment #climatechange #WineRevolution #LocalFlavor #Curiosity #PassionInWine #Sustainability #BeyondTheBottle #Spirituality #NewHampshireWines #EnvironmentalImpact #PodcastChat #Perceptions #Inspiration #WinePackaging #SarahTrubnick #LifeJourney #Change #ConsumerPerception

Wanting to be apart of this year's Tasting Australia but not sure where to start? Here are THREE events you should check out. Details >> https://hubs.la/Q02tqCsN0

"Creating a whole new 8%-11% wine category is the very definition of industry-driven innovation - and is fraught with danger both for the retailers selling them and the producers willing to make them." My thoughts for London Wine Fair's new Times edition on the danger of the wine industry responding to new duty rates by following industry-driven innovation and not focusing on consumer-driven innovation https://lnkd.in/eR3NX-3i #wine #winemerchants #winetrends #wineindustry #consumerinnovation #winebuyers #lowalcoholwine #lowalcohol