Goodway Group’s Post

Today marks a historic milestone for Goodway Group as we announce the launch of two innovative divisions: GRADIANT, a modern funnel marketing agency, and G-Comm, a retail media accelerator. Since 1929, Goodway Group has been at the forefront of the marketing industry. GRADIANT and G-Comm exemplify our dedication to being a go-to resource for brands evolving their marketing. GRADIANT sets a new standard in media investment, leveraging our identity graph and proprietary measurement to deliver "CFO-friendly" outcomes. G-Comm creates mutually beneficial relationships between retailers and brands, driving growth in commerce media. As Jay Friedman, CEO, expressed, "GRADIANT and G-Comm allow us to specialize within two key areas of industry growth. We've spent years innovating to deliver ahead of what marketers need." Give GRADIANT and G-Comm a follow to stay updated on how we can help your brand succeed. Cheers to the future! ♾️ Read more: https://bit.ly/44tvZOW

Is AI the key to solving modern marketing struggles? We think so. From automating tasks to digging deeper into powerful insights, AI can elevate your strategy in ways you haven’t imagined — yet. Explore how AI can transform your approach ↓ https://bit.ly/4etLnit

What's next for retail media? 🛍 G-Comm's Angela Myers weighs in ↓

It’s time to turn the retail media ship. Retailers are now in the spotlight, selling their own media. This transformation requires more than just the right tools – it demands a complete mindset shift. Angela Myers and Jay Friedman lay out the steps to success in our latest guide. 🛳️ Set sail for retail media excellence. Download your copy now. https://bit.ly/4ctPDN2

Brace yourselves: $11 billion will be spent on political ads in 2024. 📈 With skyrocketing costs and fierce competition for attention, your marketing needs to be on point to stand out. Curious how politics will shape marketing for the rest of 2024? Our blog has the latest insights: https://bit.ly/4eEuYYR

🎄 Did you know that 38% of consumers start their holiday shopping before Halloween? Retailers who want to capture this early traffic need to adjust their strategies now. Here's a few ways to stay ahead of the curve: https://bit.ly/47M9Xc4

🗞 🍂 Extra, extra! Special fall edition of The Goods comin' at you ↓

Catch Goodway Group and G-Comm at Groceryshop next month in Las Vegas! Want to chat with Joe Frick and Angela Myers? Fill out this form and let's set up a meeting: https://bit.ly/4eAD301