Good Ads Matter’s Post

This year, the marketing landscape saw a significant shift with the surge of CGI videos. Love them or hate them, their impact is undeniable and seen everywhere. Let's rewind and appreciate the standout CGI ads of 2023. Among the countless CGI masterpieces, some managed to merge stunning visuals with captivating storytelling. JACQUEMUS | Alexander Wang LLC | L'Oréal | Maybelline New York | Barbie ® | PlayStation Did any of these ads leave a lasting impression on you? Comment below and let us know your favourite. #cgi #ads #campaign #marketing #twotones #shiftingparadigms #branding #brandmarketing #visualstorytelling #adcampaigns

You need two things for a great 3D ad: a good team and the right billboard. But what counts as the 'right' billboard? A 3D one! It might sound obvious but it doesn't matter whether a billboard is flat, curved, landscape, or portrait so long as it can support 3D visuals. If you take a look at our past campaigns, you'll see that creative teams can make use of whatever space you give them! We've got the team; you just need to bring the billboard. 😉 #Advertising #3DAnamorphic #3D #Creativity

3D on any screen

🦁 IT'S WHAT WE DO... 🦁 We were tasked with creating a distinctive digital presence that embodies their ethos of authenticity and quality for our client, Loyal Vodka. Our team delivered a comprehensive suite of digital assets, including: 🔶 Website Build: A sleek, user-friendly site highlighting the brand story and product range. 🔶 Digital Advert: A dynamic ad capturing the essence of Loyal Vodka to drive engagement. 🔶 Product Shoot: Professional photography showcasing the craftsmanship of their packaging. 🔶 Animation Video: An engaging video enhancing brand storytelling and passion behind the product. 🔶 Brand Identity Creation: A cohesive identity reflecting the premium nature of Loyal Vodka. 🔶 Logo Creation: A modern logo serving as the visual cornerstone of the brand. These assets have positioned Loyal Vodka as a standout player in the craft vodka market, significantly increasing online traffic and engagement. #LoyalVodka #DigitalMarketing #BrandIdentity

What are your competitors doing better than you? 🤔 Two brands. One product. Two different ad approaches. Let’s compare them based on VISUALS and see who wins. 🏆 Note: I can’t speak to the metrics on this – all I can see is that one ran for 99 days and one for 51 days. Make of that what you will. Points of comparison will be – 🪝 Hook 🍵 Using product 🎁 Showing packaging 🎀 General styling 🪝 Brand B / ad B feels more dynamic through the movement and direct face-to-camera action vs. the more “passive” vibe we’re getting from brand A / ad A. Plus I’d wager that the combination of movement super aggressive text color voiceover has more impact. 🍵 Brand A / ad A doesn’t actually show any making of the final drink BUT it shows off the actual product – the powder – very clearly. The use of natural sunlight really makes that green pop and it feels appetising. Meanwhile ad B does show us how the final drink is made – but the lighting is dull and the creator’s right hand obscures most of the actual movement = you lose interest. 🎁 The full packaging is clearly shown at the end of ad A – although I think they could have made more of this, since the brand’s packaging is actually very attractive looking. The packaging of ad B is also pretty clearly shown BUT visually it falls flat because the lighting is so dull. 🎀 All I’m going to say is – random eucalyptus on the table and not one but TWO brown jumper things. Now imagine me shaking my head vehemently. That’s all. Key takeaways: – lighting is absolute KEY – make sure creators aren’t accidentally blocking the product or movement with their limbs – if brand is important to you, it matters who you hire to make your ugc-style content Anything to add? Drop it in the comments!👇 #digitalmarketing #paidads #creativestrategy #adcreative Ceremony Matcha Blume

"Excited to share my latest design project: a sleek and eye-catching ad poster! 👀✨ Leveraging creativity and strategic visuals, I crafted this poster to captivate audiences and drive engagement. Ready to elevate your brand's presence? Let's connect and collaborate! #Design #Advertising #GraphicDesign"

There’s only one thing that is harder than choosing between the red pill and the blue pill. #GoodAdsMatter McDonald’s is here to remind us that the Matrix is everywhere! It’s all around us! And now, as we speak, they’ve launched this brilliant campaign to celebrate the 25th anniversary of the iconic classic film, ‘The Matrix’. Once again, McDonald’s proves they know how to bend reality—and marketing—like no other. The visuals cleverly play on the red pill vs. blue pill dilemma, reminding us of the tough choices McDonald’s often puts on our plates. Time and again, the brand has proven itself a marketing powerhouse, seamlessly branching into diverse industries beyond just food. In the end, no matter which pill you choose, McDonald’s wins! 𝗜𝗻𝗱𝗶𝗮'𝘀 𝗙𝗶𝗿𝘀𝘁 𝗘𝘃𝗲𝗿 𝗔𝗱-𝗳𝗶𝗹𝗺 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dsGAApY6 Country: Austria Year: 2024 Brand: McDonald's Agency: DDB Wien Chief Creative Officers: Andreas Spielvogel & Thomas Tatzl Creative Directors: Christina Mer Hofmann & MMag. Virginia Wilhelmer Copywriter: Manou Ilunga Graphic Designers: Michael Hofer & Lorena Rösener Account Manager: Patricia Ließ Production Company: Vienna Paint Studios 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! ––––––––––––––––––––– 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK #GoodAdsMatterRoundtableSeason1 #Creativity #Photography #OOH #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

An eye-catching visual marketing strategy is crucial for driving sales, especially in festive seasons like Halloween, because it captures attention in seconds, setting your brand apart from competitors. In a visually driven market, strong visuals instantly convey your message, highlight your products, and engage potential customers. A well-crafted visual strategy not only boosts brand recognition but also creates emotional connections, encouraging people to take action and make purchases. Without striking visuals, your sales campaign risks getting lost in the noise. #VisualMarketing #MarketingStrategy #BoostSales #EyeCatchingDesigns #BrandAwareness #HolidaySales

Our latest ad analysis fetches some visually engaging and strategically crafted promotions. 🐶 🔍 • Engaging Color Palette: The combination of colors here isn't just eye-catching; it creates a sense of energy and fun that's apt for the product. • Typography and Messaging: Using bold and clear typefaces aids readability and quick comprehension. • Benefits as Focal Points: The ad highlights key product benefits, addressing potential customer priorities. • Design Flow: Circular design elements create a sense of movement, effectively leading the viewer's eye across the key messages. • Broad Appeal: The messaging is inclusive, indicating that the product caters to a wide audience. • Image Quality: A sharp product image conveys the promise of quality. #ads #marketing #adcampaign