Golden Goose’s Post

American footwear and apparel brand Skechers made its inaugural appearance at #LakmēFashionWeek in partnership with the #FashionDesignCouncilIndia (FDCI), unveiling a #streetwear apparel capsule collection designed by Indian designer #KanikaGoyal Known as #Retroverse,the Skechers X Kanika Goyal collaboration will hit retail stores on 22 March 2024. #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailreports #retailtechcase #retailtrends #retailbusiness

👟 Sustainable, direct-to-consumer fashion brand Allbirds promised to revolutionize the retail industry with stylish, comfortable, and environmentally-conscious footwear designs. 💵 Co-founded by Tim Brown and Joey Zwillinger in 2015, the company quickly became a hit amongst Silicon Valley-types and raised over $200 million from venture capital investors, including Tiger Global Management, Lerer Hippeau, and Maveron. Its valuation surged to over $4 billion on its first day of trading in November 2021. 📉 However, it appears that this once-high-flying DTC brand has flown a bit too close to the sun and has certainly not performed according to expectations. 🗣 Retail experts Neil Saunders and Christine Russo weigh in on the footwear brand's current status and what steps it may need to take to recoup. 👓 Read more about it on Inside Retail US! #insideretail #retail #retailnews #dtc #brickandmortar #bankruptcy #ipo #ecommerce #footwear #footwearindustry #editorial #linkedin #consumer #shopper

What Can Fashion Learn from AllBirds' Struggles? AllBirds, a trailblazer in sustainable direct-to-consumer footwear, is navigating challenging times. Last week, the Nasdaq Stock Market notified the brand of non-compliance with listing rules after its share price fell below $1 for 30 consecutive days. It's tough seeing a purpose-led brand struggle, but it offers key lessons for startups: 1. Product Innovation is Key: Product innovation and design are essential. Despite the push for circular fashion, a product that fails to attract will hinder a brand. AllBirds has struggled to refresh its offerings, making it challenging to compete in the sustainable footwear market. 2. IPO Timing Matters: An early IPO can bring scrutiny and pressure, leading to decisions that may not align with consumer expectations or brand ethos. This can distract from focusing on core brand and product development. 3. Agile Marketing is Essential: Adapting marketing strategies to match changing consumer behaviors is crucial. Failing to engage with the evolving digital marketing landscape can lead to declines in all consumer KPIs. Saying that; I'm still optimistic that AllBirds with new leadership in place, will rebound and emerge stronger. 🙏🏾

Relaxo is Insane! 🤯 🚀 Let's Decode the Exciting Growth Story of Relaxo Footwears 📈 Celebrating the phenomenal success of Relaxo Footwears, a true multibagger in the market! 🌟 Over the past few years, Relaxo has demonstrated remarkable growth, turning heads with its stellar performance. 📊Stock Surge: Relaxo's stock has witnessed a remarkable surge, turning into a multibagger, creating substantial wealth for investors. Revenue Growth: The company has experienced consistent revenue growth, showcasing its robust business model. 💡Entrepreneurial Lessons: What can entrepreneurs learn from Relaxo's journey? 1. Customer-Centric Approach: Relaxo's success is rooted in a customer-centric mindset. Building strong relationships with customers has been a priority, fostering loyalty and repeat business. 2.Innovation and Quality: The company's commitment to innovation and maintaining high-quality standards has set them apart in a competitive market. 3.Agility in Adapting Trends:By staying agile and adapting to market trends, Relaxo has been able to capitalize on evolving consumer preferences. 📈 Have a look at company's Growth Trajectory: Market Expansion:Relaxo strategically expanded its market presence, reaching new territories and demographics. Digital Transformation: Embracing digital channels for marketing and sales, Relaxo successfully tapped into the online consumer base. Product Diversification:The company diversified its product portfolio, catering to a broader audience and staying resilient in changing market dynamics. 👥Building Customer Relationships: Brand Loyalty:Relaxo has cultivated strong brand loyalty by consistently delivering quality products and maintaining transparency with customers. Community Engagement: The company actively engages with its customer base through community initiatives, creating a sense of belonging. 🔮 Have a look at Future Outlook: With a robust foundation and a customer-centric approach, Relaxo Footwears is well-positioned for continued success. Entrepreneurs can draw inspiration from this journey, emphasizing the importance of customer relationships, innovation, and adaptability in achieving sustainable growth. #SuccessStory #Entrepreneurship #BusinessGrowth #Investing #RelaxoFootwears #RishavPradhan #RishavPradhanLinkedIn

𝗪𝗵𝘆 𝗜'𝗺 𝗮 𝗙𝗮𝗻 𝗼𝗳 𝗦𝗸𝗲𝗰𝗵𝗲𝗿𝘀: 𝗔 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆 As a dedicated fan of the Skechers brand, I can confidently say I wear them all the time. From slip-ons for walking my dog, to dress shoes for formal events, and even golf shoes, Skechers has me covered for every occasion. My wife introduced me to the brand and urged me to try them out. The moment I did, I was sold. No other shoe offers the same level of comfort. Spending hours on my feet, particularly when leading a room for eight hours straight, means comfort is a non-negotiable necessity. 𝗦𝗸𝗲𝗰𝗵𝗲𝗿𝘀 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘀 𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝗶𝗻 𝘀𝗽𝗮𝗱𝗲𝘀. While Skechers utilizes B-list celebrity endorsements and maintains a robust social media presence, the brand's real strength lies in its exceptional comfort. This focus on product experience has set Skechers apart, creating a comfort brand that exceeds consumer expectations. 𝗧𝗼 𝘁𝗿𝘂𝗹𝘆 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗦𝗸𝗲𝗰𝗵𝗲𝗿𝘀'𝘀 𝗰𝗼𝗺𝗳𝗼𝗿𝘁, 𝘆𝗼𝘂 𝗺𝘂𝘀𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳. This 'comfort' brand positioning strategy has won Skechers a loyal fan base. Our case study delves into how Skechers has successfully navigated the competitive footwear market to become a beloved brand. We explore Skechers' approach to product innovation, brand positioning, and retail engagement, revealing how they have captured market share and forged lasting emotional connections with their brand fans. 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗺𝗼𝗿𝗲 𝗶𝗻 𝗼𝘂𝗿 𝗱𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗦𝗸𝗲𝗰𝗵𝗲𝗿𝘀 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆: https://lnkd.in/gunwSAmW

𝗪𝗵𝘆 𝗜'𝗺 𝗮 𝗙𝗮𝗻 𝗼𝗳 𝗦𝗸𝗲𝗰𝗵𝗲𝗿𝘀: 𝗔 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆 As a dedicated fan of the Skechers brand, I can confidently say I wear them all the time. From slip-ons for walking my dog, to dress shoes for formal events, and even golf shoes, Skechers has me covered for every occasion. My wife introduced me to the brand and urged me to try them out. The moment I did, I was sold. No other shoe offers the same level of comfort. Spending hours on my feet, particularly when leading a room for eight hours straight, means comfort is a non-negotiable necessity. 𝗦𝗸𝗲𝗰𝗵𝗲𝗿𝘀 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘀 𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝗶𝗻 𝘀𝗽𝗮𝗱𝗲𝘀. While Skechers utilizes B-list celebrity endorsements and maintains a robust social media presence, the brand's real strength lies in its exceptional comfort. This focus on product experience has set Skechers apart, creating a comfort brand that exceeds consumer expectations. 𝗧𝗼 𝘁𝗿𝘂𝗹𝘆 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗦𝗸𝗲𝗰𝗵𝗲𝗿𝘀'𝘀 𝗰𝗼𝗺𝗳𝗼𝗿𝘁, 𝘆𝗼𝘂 𝗺𝘂𝘀𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳. This 'comfort' brand positioning strategy has won Skechers a loyal fan base. Our case study delves into how Skechers has successfully navigated the competitive footwear market to become a beloved brand. We explore Skechers' approach to product innovation, brand positioning, and retail engagement, revealing how they have captured market share and forged lasting emotional connections with their brand fans. 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗺𝗼𝗿𝗲 𝗶𝗻 𝗼𝘂𝗿 𝗱𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗦𝗸𝗲𝗰𝗵𝗲𝗿𝘀 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆: https://lnkd.in/gunwSAmW

👟 Comet, the homegrown sneaker sensation from Bengaluru, is stepping up its game! 🚀💰 In a dazzling debut funding round, they’ve laced up Rs 42.3 crore (that’s roughly $5 million) to fuel their stride. 🏃♂️🔥 🌟 Behind the Scenes: Comet, founded in 2022 by the dynamic duo of Utkarsh Gupta and Dishant Daryani, isn’t just about kicks; it’s a lifestyle brand that’s all about retro-styled sneakers and comfy slip-on sandals. 🕶️👟 Their website showcases a collection of sneakers priced at an average of Rs 4,299 per pair, giving global giants like Nike a run for their money. 💸🌎 And guess what? They’re not just competing with the bigwigs; they’re also taking on other Indian footwear favourites like REDTAPE LIMITED, @Campus, and @Sparx! 🇮🇳👟 🌈 So, next time you lace up your Comet sneakers, know that you’re part of a stylish revolution that’s striding confidently into the future! #Comet #SeriesAFunding #SneakerBrand #StartupSuccess #Investment #FootwearIndustry #HomegrownBrand #BusinessGrowth #India #BelieveIndia To read more in detail, click below:👇 https://lnkd.in/gSd38m5s

As a privately held enterprise, New Balance seldomly divulges financial figures to the public market. Our revenue growth to now a $6.5B brand is a testament to having the right culture, the right people, the right strategies, the right product and the right story telling. 96% growth since 2020 and 23% growth in 2023 (versus 2022).👟 📈 Growth and comfort are two concepts that can never co-exist. As an individual and as an organization, it is pivotal to take calculated-risk based actions that make you feel a bit uncomfortable. From the transformation of our demand generation initiatives and partnership vision, to product innovation and operational enhancements, we have realized growth through remaining true to our brand purpose and history, while being obsessed with innovating into the future. 118 years old and just getting started… 🔋 🔋 🔋 Check out the attached Footwear News article for more details on New Balance’s brand ascension. https://lnkd.in/eNTzjVzC #brandbuilding • #branding

How did this ‘dad shoe’ brand become such a run-away success, with double-digit YoY growth? - Targeted a new audience (Gen Z) - Priced as an affordable luxury ($100-$200) - Leaned into 90s nostalgia - Pivoted from function into fashion, specifically streetwear - Limited-edition brand collabs and product drops with Gen Z influencers (which sell, and re-sell at much higher pricepoints) - invested in TikTok affiliate and advertising programs - invested in manufacturing and innovation to increase product quality - invested in black culture, influencers and community with Conversations Amongst Us initiative, led by Joe Freshgoods -invested heavily in revamping its digital experience All the above = investment and new thinking What are most companies doing right now? Cost-cutting and retreating into safe plays. Growth is for the bold.