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🚀 Exciting News for Developers and SEO Experts! Google is taking another step to streamline search results, and it's time to adapt. 📈 📅 Update on September 14, 2023: Google is extending the How-to change to desktop! As of September 13, Google Search no longer displays How-to rich results on desktop, making this result type deprecated. 📊 What does this mean for you? The impact will be reflected in your metrics: ✅ Keep an eye on the How-to search appearance in the performance report. ✅ Notice changes in the number of impressions reported in the How-to enhancement reports. 🔍 With How-to results no longer appearing in Google Search, we're streamlining our tools as well: 📆 In 30 days, we'll be dropping the How-to search appearance. 📈 The rich result report for How-to will be retired. 🛠️ Support for How-to in the Rich Results Test will be discontinued. ⏳ To ensure a smooth transition, support for How-to in the Search Console API will be removed in 180 days. 🛠️ Developers, SEO experts, and website owners, it's time to optimize for these changes. Keep a close watch on your data, and make the necessary adjustments to stay ahead in the SEO game. Stay updated and adapt your strategies to the evolving digital landscape! 💪 Here The Link: https://lnkd.in/eP89tYbn #SEO #GoogleSearch #HowToResults #DigitalMarketing

Structured data is a Google ranking factor. We use it to help search engines like Google, Yahoo, and Bing understand the content on your website. Albeit, if structured data is not implemented, search engines will usually just make up their own for how they crawl it. Yet it's 2024 and we are seeing businesses not implement it correctly and only leave the default settings (if using a plugin). At best, plugins with default settings will provide mediocre results. Key tips 🔥 ⬇️ 1. Review the current state of your structured data 2. Update any default settings to ones that actually fit your business 3. Make small changes one at a time and note differences in the code 4. Run the URL inspector in GSC to re-index If you want to rank in a crowded space you'll have to provide a fair amount of unique content that nobody else in your space is providing (look at the code and look for structured data). After all, Google is about EAT (Expertise, Authority, and Trust). Of course if you need assistance, we can help and we do provide free website audits that include a structured data report. Here's some examples on different types of structured data and how you can use them for your website ⬇️ https://lnkd.in/gEFG4pSM #structureddata #webdevelopment

Historical data (02) A website's ranking on search engines is influenced by various factors, including historical data and user feedback. Even without articles, brand mentions, or links, a site with positive user feedback and a strong historical record can rank higher. I learned from Koray Tugberk GUBUR in his farmworks Historical data in this context refers to the track record or past performance of a website in terms of its ranking and visibility on search engines. Now, let's compare two websites: Website A has 2 years of ranking history. Website B has 10 years of ranking history. At first glance, Website B might seem to have higher historical data because it has been around for a longer time. However, historical data alone doesn't determine the authority of a website. For example, even though Website B has 10 years of ranking history if it has just 1 session (meaning very low traffic or engagement), its historical data might not be as significant in terms of demonstrating expertise or authority on a particular topic. On the other hand, Website A with only 2 years of ranking history might have much higher traffic and engagement, with over 10,000,000 sessions. In this case, despite its shorter history, Website A could be considered to have higher authority because it has demonstrated greater relevance and popularity among users within a shorter time frame. When you measure Historical Data, it's not just about the length of time a website has been around, but also about factors like traffic, engagement, and relevance to the topic. So here are 5 key points that can leverage your historical data. 1. Focus on User Feedback: Prioritize providing valuable and satisfactory experiences for your users to encourage positive feedback and improve your site's trustworthiness. 2. Build Trust with Quality Content: Aim to establish expertise, authoritativeness, and trustworthiness (E-E-A-T) in your content. 3. Invest in Long-Term Strategy: Focus on long-term strategies rather than quick fixes, and continuously monitor and improve your site's performance and user satisfaction. 4. Avoid Web Spam and Misinformation: Any form of web spam or misinformation can negatively impact your site's trustworthiness and search engine rankings. 5. Emphasize Click Satisfaction: Optimize your content to fulfill user expectations and improve click satisfaction. I try to keep things very simple by focusing on the pain point, in this situation if you find any point is harder to understand. Then what are you waiting for? just drop your comment or DM me. P.S. In this context, we found a concept E-E-A-T which demands individual coverage and I will cover it in my other post. Happy Learning!!! #semanticseo

Your SEO efforts are in vain if you are missing on this- Most of the websites are currently not using the benefit of structured data. If you ever wondered how to appear in the featured snippet sections on Google, using structured data to optimize and organize your website is your way. It educates search engines on what specific content is on the page. This creates more relevant, informed searches and makes the site a candidate for enhanced results like featured snippets, rich snippets, image and video carousels, knowledge boxes, and more. Commonly used types are- 1. FAQs 2. Blogs 3. How-tos 4. Breadcrumbs 5. Events 6. Organization To explore the full list of supported structured data types and corresponding code snippets endorsed by Google, visit: https://lnkd.in/g3Jkm6ge In Webflow, you can simply paste the code in the page settings. How have you approached structured data implementation on your website? Let's discuss this in the comments below! #SEO #Website #Webflow #WebDevelopment #WebDesign

Schema markup, also known as structured data markup, is a code added to a web page to provide search engines with specific information about the content on that page. It helps search engines better understand the content and context of a webpage, which in turn offers several benefits for website owners and search engine users. Here are some of the key benefits of using schema markup: Improved Search Engine Visibility: Schema markup helps search engines like Google, Bing, and Yahoo understand the content of a page more accurately. This can lead to enhanced search engine visibility and better rankings in search results, increasing the likelihood of your page being displayed prominently. Rich Snippets: Schema markup can result in the creation of rich snippets in search results. These rich snippets provide additional information, such as star ratings, pricing, and product availability, directly in the search results. This makes your listings more visually appealing and informative, increasing click-through rates. Enhanced Click-Through Rates (CTR): Rich snippets and more informative search results often attract more clicks from users. When users see detailed information about a page in search results, they are more likely to click on that link, which can lead to increased organic traffic to your website. Better User Experience: Schema markup helps search engines understand the content's context, which can lead to more accurate and relevant search results. Users are more likely to find the information they are looking for, resulting in an improved user experience. Structured Data for Voice Search: As voice search becomes more prevalent, structured data is crucial for providing clear and concise information to voice assistants like Siri, Google Assistant, and Alexa. Schema markup ensures your content is voice search-friendly. Local SEO: For businesses with physical locations, schema markup can be used to provide detailed information about your business, such as address, phone number, hours of operation, and customer reviews. This is particularly beneficial for local search engine optimization (SEO). Increased Credibility and Trust: Rich snippets and structured data can make your search results appear more authoritative and trustworthy, as they provide users with specific details about your content, products, or services. Content Highlighting: Schema markup allows you to highlight important content elements, such as articles, reviews, events, and products. This helps search engines index and categorize your content more accurately. Competitive Advantage: Implementing schema markup is still not widespread, which means that by using it, you can gain a competitive edge in your niche or industry. It shows that you are willing to go the extra mile to enhance the user experience.

📚 Boost your SEO Knowledge: Today's Essential Updates and Trends 🌟 1) 🚀 Google updates PageSpeed insights with Lighthouse 11. @martinibuster 🕒 https://hubs.li/Q020VmLM0 2) 🤖 Reddit launches AI-powered keyword research tool. @nicola_agius 🔍 https://hubs.li/Q020Vmqf0 3) 🔗 Official: Google Search generative experience gets links. @rustybrick 🌐 https://hubs.li/Q020VmKS0 🗣️ Would love to hear your insights on these SEO updates! Dive into the comments 💬 and share your thoughts. #PageSpeedInsights #AIKeywordResearch #GenerativeSearch #SEOUpdates

Last 7 Day’s SEO Daily News Recap: Mon Mar 04 2024 - Sun Mar 10 2024 Algorithm Updates: 1. Google Interaction to Next Paint - Core Web Vitals update announced for Tuesday: https://lnkd.in/enjVyiey 2. Ranking changes observed post Google March 2024 Core Update rollout: https://lnkd.in/eb8yGnfR 3. Google avoids overlapping algorithmic updates, despite releasing core and spam updates simultaneously: https://lnkd.in/eiWvt4tV 4. Google March 2024 Core Update and Spam Update released, expected to be one of the largest updates: https://lnkd.in/erf2gTVg SEO Best Practices: 1. E-E-A-T quick wins for website credibility enhancement shared: https://lnkd.in/exbFdbHM 2. Insights into SEO and environmental sustainability for a greener digital landscape: https://lnkd.in/eRxSJFRS Technical SEO: 1. Google issues search ranking penalties through manual actions: https://lnkd.in/e3Et8B5X 2. Google Business Profiles tools experience outages: https://lnkd.in/eWS2RquG 3. Google Search Console recipe rich result report adds two new properties: https://lnkd.in/eXKu9V2r Content SEO: 1. Google may show social media posts in Search from Google Business Profile links: https://lnkd.in/e-ZvAgBc 2. Google Search People Cards being discontinued: https://lnkd.in/eDaAXARf 3. Boosting Topical Authority with SEO Content Strategies & ChatGPT discussed: https://lnkd.in/eA8CH2X4 Organic Search Strategies: 1. Improve site performance through user testing: https://lnkd.in/eD6ZKVJt 2. How to optimize Google Core Web Vitals with real user data: https://lnkd.in/eDFyrccW For the complete list of SEO-related articles from the past week, visit the SEO Daily News Report: https://shorturl.at/bozLN

Some tips how to google better: 1. Use quotes to get an "EXACT" match Generally, when we do a regular search on Google, it makes a shallow search. This may result in pages that may or may not contain all the words you mentioned in your search query. But if you wrap your search query or question (either a term or a phrase) in quotes like this: "your question goes here" then Google will do a deep search. This means that all the results will include pages that contain all the terms in your question that you put within quotes. 2. Search within a specific site with site: If you want Google to return results from within a particular website, just add site: before the question you are searching. This is also helpful when you want to search for something within a website that doesn't have an internal search option or perhaps doesn't have a very effective one. 3. Exclude a term from search results with dash (-) If you don't want a term or phrase to appear in your search results, then just add - in front of that word. 4. Search images of a particular size with imagesize: If you want to search images of a particular size, then use the tag imagesize: in your search query along with the width and height in pixels. 5. Search for a particular file type with filetype: If you want to get search results that contain a particular file type such as PDF or PPT, then add filetype:<extension> (without the angular brackets). 6. Use wildcard * to make searches If you are unsure about or have forgotten any term in your search query/ question, then use the wildcard * character. Google will replace it for you with relevant terms. 7. Combine searches with OR, AND logic If you want your search results to contain two terms, then put the AND keyword in between them. For example, the search on => React AND Angular will fetch results that have both the terms react and angular in it. 8. Filter out searches with AFTER:, BEFORE: or .. between two numbers If you want Google to populate search results that were published after a particular year, then use the tag AFTER:. For example, the search on => React tutorials AFTER:2020 will populate search results published after 2020. 9. Check out related websites using related: If you want to know what all other websites are available on the internet that are similar to a particular website, then use the related: tag. 10. Use cache: to see Google's cached version of a website Google stores a cached version of websites to provide search results quickly. To see if Google has cached any site or not, just use the tag cache: in front of the website's URL.