Glyn Luckett CMRS’ Post

Discover the magic of customer feedback with 365 days of Customer Conversation thought-starters with @WalmartDataVentures' new eBook! This is your chance to learn how to turn conversations into effective strategies. Find out more: https://bit.ly/3eN8e6I. #DataAnalytics #MarketingStrategies

Received some really good feedback so far on my book Mind the Gap - A Marketer's Guide to Bridging the Gap Between Brands, Markets and Customers. In Part 1 I talk about the Market Gap and the fact that the environment in which we're selling has changed - buyer behaviour has changed and the gap between what customers want and what brands are able to deliver is becoming very challenging. At the end of each chapter I've included some helpful tips about how you can mitigate shifts in the market - check them out and let me know how they've helped. Get your Copy today! https://ow.ly/qLS750Qz95m

5th book alert! I'm buzzing to launch "Retail Shopper Behaviour" with the amazing Parasmehak khokhar ! This deep dive into shopper psychology explores what makes them tick and how to win them over. From online browsing to checkout lines, we uncover the hidden influences, evolving trends, and powerful strategies shaping the retail world. ️ Whether you're a marketing pro, business owner, or just curious about shoppers, this book has insights and tips for you! #retailshopperbehaviour #consumerbehaviour #marketing #newrelease #proudauthor

The customers know exactly what they want. Consider a scenario where you walk into a bookstore looking for a new novel. Several times we enter the store with a vague idea of the genre we enjoy but struggle to choose one. At least that’s true for me. As soon as I lay eyes on the vast variety of books present, I find it difficult to articulate the specific book I need/ want. As writers and marketers, it's vital to recognize that customers often have such general preferences rather than precise specifications. By understanding their broader needs and desires, we can craft content that resonates with them on a deeper level. Rather than relying solely on explicit requests, Let's tap into the underlying motivations and emotions driving customer behavior. #30daychallenge

Receiving messages like this gives me a lovely warm glow inside (thanks, Disha), but in keeping with the theme of my book, it's really all about change and impact. I love hearing that so many of you are enjoying it, but I love it even more when I hear stories of real change happening because of the strategies I've shared. If you haven't yet, you can grab a free copy via my website. #CustomerJourneyMapping #BusinessGrowth #CX

Unlock the power of identity-driven marketing with our ebook, "Identity-Powered Experiences: Make Your Customers Feel Seen." Learn to craft personalized strategies for lasting consumer engagement. #MarketingStrategy #Personalization #Merkle

With the disappearing marketing funnel, diminishing attention span and third-party cookie deprecation, brands must truly understand their customers to craft unforgettable experiences that connect. Find out how person-based IDs empower brands to uncover their audience's unique desires and connect the dots across various platforms, formats, and moments, so they can: - Create messaging that speaks to real people - Show up when and where it matters - Use loyalty and digital engagement experiences to strengthen relationships - Continuously improve with analytics - Focus on human-centered design Download the ebook now: https://lnkd.in/gVPqHuTa #3rdPartyCookies, #CustomerExperience

📚 Hey folks, found a gem you might wanna check out! Just finished "𝘽𝙧𝙖𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚" by Roger Dooley, and let me tell you, it's an eye-opener. This book dives into how our brains work when we're making decisions, especially when it comes to buying stuff. 𝗪𝗵𝗮𝘁 𝗜 𝗹𝗼𝘃𝗲𝗱: • It's packed with practical tips for marketing • Works for both online and offline businesses • Explains complex ideas in a way that actually makes sense Whether you're in marketing, running a business, or just curious about why we buy what we buy, this book's got something for you. It's definitely changed how I think about customer interactions. #Recommended #Neuromarketing #MarketingPsychology #BrainScience

Your story matters! 📣 Share your recent nightmare brand or business interactions on Complaints Book. Your voice shapes the future of consumer experiences. SIGN UP FOR FREE and TELL YOUR STORY, and let your complaints spark change! 🔍✉️ #SpeakUp #TellYourStory #Review #Website #CustomerFeedback ConsumerEmpowerment #BeHeard

Craft unique and personalised experiences that captivate your audience. Harness the power of #identity and #data to understand your customers' evolving preferences and behaviours, so you can pivot in real time to meet their expectations. Download the Merkle eBook to find out how: https://lnkd.in/guJQVgXc