Globus Spirits’ Post

In the Nashik Valley, amidst the mist-shrouded peaks and green valleys, a rare spirit is born — a single malt whisky that embodies the essence of this unique landscape. Presenting the debut of McDowell's Distiller’s Batch Indian Single Malt. Distilled and matured in Nashik Distillery, this triple cask whisky represents the pinnacle of Indian whisky making. With only 6000 bottles available, the liquid embarks on a journey of refinement unlike any other.   It is first matured in Ex-Bourbon and Virgin Oak Casks and then in Cabernet Sauvignon and Shiraz casks unique to the Sahyadri terrain, which add an exceptional vintage character to the whisky, making it unlike any other. On the nose, the whisky boasts aromas of vanilla and rich fresh fruit, complemented by gentle afternotes of citrus and spice. On the palate, it offers a velvety richness and complex layers of sweet wood and fresh fruity flavours, resulting in a mellow-sweet and lingering finish.   Our McDowell’s Distiller’s Batch Indian Single Malt is the first of many new liquids to come from our premium portfolio and is a tribute to our rich legacy. With provenance, luxury, and rarity at its core, this spirit represents the pinnacle of whisky craftsmanship – backed by 70 years of expertise and crafted for discerning consumers who value the best that India has to offer. Read more here - https://lnkd.in/gJvwU_wB   #DiageoIndia #BrandLaunch | Drink Responsibly. This communication is for people above 25 years of age. 

#MintLuxuryLounge | #Mahua is a spirit made from the dried flowers of the Mahua tree & is believed to be India's oldest indigenous drink. Now, the drink that was an integral part of tribal heritage until the British banned it is going mainstream, and in fact going global! An Indo-French start up is popularising the drink in France, and the owners of Crazy Cock single malt are considering launching a luxury mahua brand. Watch the full episode to know more! #MadeInIndia #alcohol #Mint #MintNews

"Flavours of Northeast in a bottle" In the world of fine alcohol, "Made in India" spirits are making remarkable strides. Following the trail blazed by Godawan Whiskey, Cherrapunji Gin from Meghalaya has now claimed the top honor at the prestigious Global Spirits Masters Competition. Competing against 110 brands from 55 countries, this gin has truly put India on the global spirits map! Exquisitely packaged in a beautifully designed steel bottle adorned with illustrations by Portland-based designer Reshidev RK, Cherrapunji Gin captures the vibrant essence of Meghalaya. From images of a mandarin picker, a colonial-era Bedford bus, a red panda, bamboo forests, a rooster, clouds, and monoliths, the imagery celebrates the rich culture and biodiversity of Northeast India. The gin is not just about aesthetics; it's a sensory journey. Crafted from rainwater and a blend of 12 native botanicals, including GI-tagged Khasi mandarin, sohmarit wild peppers, fragrant kaji nemu lemon peel, and smoked tea from Tripura, its flavor profile is a testament to the region's unique heritage. This masterpiece was perfected by Shillong native and Founder & CEO of Cherrapunji Gin, Mayukh Hazarika, in collaboration with a Dutch master distiller. Currently available in Meghalaya, Assam, and Arunachal Pradesh, Cherrapunji Gin is set to expand across Northeast India and soon launch in Haryana, Chhattisgarh, Goa, and select international markets. With the first batch ready for export to Europe, this achievement marks a historic moment for the craft spirits industry in Northeast India. The story of Cherrapunji Gin underscores the critical role of IP in today's global market. By securing Geographic Indications (GI) for ingredients like the Khasi mandarin, the brand not only protects its unique regional flavors but also enhances its global appeal. Effective IP management ensures that the distinctive qualities of Cherrapunji Gin are legally safeguarded, fostering innovation and economic growth. As companies navigate the complexities of international markets, robust IP strategies are essential for protecting and promoting local heritage on a global stage. #MadeInIndia #CherrapunjiGin #GlobalSpirits #CraftSpirits #IntellectualProperty #GeographicalIndications #NortheastIndia #Innovation #GlobalTrade

#WhatsHotInConsumer2: Indian #Alcobev industry presents interesting trends that set it apart from global markets such as US and China unlike other categories. 🥃 India predominantly remains a Whiskey market, with Beer, Wine, and Gin holding less than 11% market share combined. 🍻 Per-capita alcohol consumption in India stands at 3 liters, significantly lower than the global average of 6 liters. Underneath these figures, lie interesting trends (observed during my recent trip to GOA): 🍹 Rising demand for alcohol brands like Sula, Ranthambore, Jaisalmer, and Bira showcases a shift towards local artisanal spirits. 🍸 Gin is increasingly getting popular amongst urban youth, while premium whiskeys are gaining popularity in Indian restaurants. 🍹 Cocktails are emerging as a preferred choice, potentially driving alcohol consumption among women which remains well below per capita consumption of alcohol by men. 🍾 Indian bars are featuring local international spirits, reflecting a diverse palate. #Rising trend of #sake and #japanesewhiskeys. 🏖️ Goa remains a hub for major launches, potentially due to tourism and favorable regulations. Source: Technopak #investing #localcrafts #venturecapital #IndiaGrowth #MarketTrends 🚀

It is a matter of sheer pride to be a part of such committed Team, where everyone works on creating and building Brands with a purpose that gives back to the Society. Saving such rare Birds like Godawan - Great Indian Bustard (GIB) involves humongous efforts like conservation of existing water resources and creating more water bodies, support local communities circular farming by saving soil and nurture grasslands which in turn help in securing GIBs’ recovery program. This is just a glimpse of how DIAGEO India is working towards ambitious targets aligned to the United Nations’ Sustainable Development Goals’ as a part of 'Society 2030: Spirit of Progress’ along with purpose and opportunities with sustainability as a part of every organization and individuals.‘Society 2030: Spirit of Progress’ is our global programme to help create a more inclusive and sustainable world. Catalyst behind #CelebratingLifeEverydayEverywhere #Godawan #graintoglass #Society2030 #Diageo #proudofwhatwedo #spiritofprogress https://lnkd.in/ggTshWhN

India's Love for Whisky: A Regional Breakdown India's passion for whisky is evident, with different regions showing distinct preferences. Here’s a look at some of the most popular whisky brands across various states: - Maharashtra: Jameson – Renowned for its rich and smooth flavor. - Karnataka: Paul John – Celebrated for its exquisite single malt. - Delhi: Johnnie Walker – A preferred choice for its classic blended Scotch. - Goa: Royal Stag – Favored for its consistent quality and affordability. - Punjab: Blender's Pride – Loved for its premium blend and smooth finish. - Rajasthan: Royal Challenge – Known for its traditional malt whisky taste. - Tamil Nadu: McDowell’s No. 1 – A top-seller for its unique taste and standard. - West Bengal: Antiquity Blue – Popular for its premium quality. Domestic brands like Blender's Pride and Royal Stag continue to dominate the market, while international names such as Johnnie Walker also maintain a strong presence. At BottleShop, we are committed to understanding these preferences to better serve our customers. By leveraging demand forecasting, we ensure the right stock is always available, preventing stockouts. Our innovative solutions streamline operations, benefiting both retailers and consumers in the liquor industry. Discover how BottleShop can help you manage your inventory, automate reconciliations, and stay compliant with regulations. Let’s raise a glass to efficiency and excellence in the liquor business! #Whisky #Alcohol #IndianMarket #BeverageIndustry #ConsumerPreferences #MarketTrends #BottleShop

The Rise of Indian Single Malts: Crafting a New Legacy Indian single malts have made a remarkable journey, emerging as serious contenders in the global whisky market. How did this become possible, even with the dominance of famous international brands? 1. Unique Terroir: India's diverse climate accelerates aging, giving brands like Amrut and Paul John distinct, rich flavors. 2. Strategic Positioning: Indian brands, like Amrut launching in Glasgow, have told their story effectively, blending tradition with innovation. 3. Global Recognition: Awards, like Amrut Fusion being named the third-best whisky globally, have boosted credibility. 4. Balancing Tastes: Distillers like Rampur craft whiskies that appeal globally while preserving Indian essence. 5. Youth Appeal: A growing middle class and premiumization trend among Indian youth have fueled demand for homegrown single malts. Indian single malts are not just making their presence felt—they're leading the way. #IndianWhisky #SingleMalt #AmrutWhisky #PaulJohnWhisky #RampurWhisky #GlobalSpirits #WhiskyLovers #IndiaRising #CSDIndia

How India Drinks. The Indian Whisky Market is the largest one in the World but at present, Scotch Whisky is only about 2% of it. Well over a BILLION people live in India. To put it in context, the population of just one of their Cities, Chennai (it used to be called Madras) is much more than TWICE that of Scotland. There are bigger Cities in India. It's vast. Due to punitive Taxes, 'imported' Scotch is currently, fairly expensive in India. However, David Lammy has been over in India, trying to resurrect a Free Trade Deal, that the previous Government were working on. As there's a new Government in both India AND the UK and a general culture of #DrinkLessDrinkBetter envelopes the Globe, it's tremendous news, especially for 'Super Premium Scotch'. As luxury fashion has already shown, the 'Super Premium' label can be attached to anything, if the correct Marketing is applied. The mass-market 'stuff' will suffer a bit but at the higher end, it'll be great news, if this happens. IF it does, the Scotch Whisky Industry will DOUBLE in size. We don't even HAVE to look to Asia (who many Scotch Experts see as MORE important) but it's why a Scotch Whisky Tourism Strategy and Budget is vitally important, for Scotland. #ScotchWhiskyTruths

My recent trip to Nashik, India's wine capital, inspired me to visit the country's flagship winemaker, who revolutionized India's wine perception and consumption. Sula Vineyards, Nashik's first winery, has been operational for 20 years and has several award-winning wines. However, a quality product doesn't always ensure a consumer base, particularly in a country dominated by whiskey and beer preferences. Brand awareness and engagement: The Sula vineyard tours, complete with interactive tastings and food pairings, fostered a connection with millennials, further strengthened by the Sula Music Festival. This led to a better understanding of wines among Indian consumers. Sula has not only established its brand but also fortified the wine category by offering a unique experience that combines music, food, and winemaking through its tastings and music festivals. Although the music festival is currently paused, the tastings continue to be available. Should you find yourself in Nashik, consider visiting this vibrant vineyard to experience wine from the heart of India's grape capital. #Liquorindustry #Indianwines #Sula

Craft Spirits Movement: A New Era for Indian IMFL India’s IMFL industry is undergoing a transformation with the rise of craft spirits. Consumers are shifting towards quality, authenticity, and local ingredients. Brands like Paul John and Amrut are making waves globally with their premium whiskeys, while craft gins such as Greater Than, Zoya etc are gaining popularity with their unique regional botanicals. All Seasons Distillery has also emerged with innovative products that cater to the discerning taste of Indian consumers. With a focus on small-batch production, sustainability, and artisanal craftsmanship, the craft spirits movement is reshaping the Indian alcohol market, creating a niche for premium and authentic beverages. Looking ahead, the craft spirits market in India is poised for further growth. As more consumers seek personalized and high-quality experiences, we can expect an influx of new craft brands, innovations in flavor profiles, and a wider variety of premium options. The global recognition of Indian craft spirits will also continue to enhance India’s position in the international spirits arena. #CraftSpirits #IndianWhiskey #PremiumLiquor #Amrut #PaulJohn #GreaterThanGin #ZoyaGin #IndianAlcohol #SpiritsInnovation #SustainableSpirits #IMFL #IndianCraft #FutureOfAlcohol