SHEBA®, the premium cat food produced by Mars, has teamed up with Global, AMV BBDO and Tommy to create the purrfect 3D outdoor campaign that sees two digital screens interacting with one another 🐈⬛
‘All They Want is SHEBA®’ is a new humorous campaign delving into the irresistible allure of cats and their unwavering preference for for the brand 😻
The outdoor campaign can be seen on our premium Digital Gateways at Bond Street, Tottenham Court Road, Waterloo, Kings Cross, and London Bridge 🐾
#Global | #Pets | #Mars | #OOH | #DOOH | #Advertising
Not 3D..., anamorphic* 3D would require 3d glasses, or proprietary tech like Nintendo 3DS. If that is 3D, then so is this picture.. XD. Openly false advertising on public form is crazy..
With make-up brands being in a bit of hot water for "faux OOH", it's great to see them re-engaging with DOOH in a more real manner.
Maybelline New York and QMS have partnered to launch the "Falsie Surreal" campaign, which includes a massive 3DOOH animated creative, as well as smaller scale, equally as impressive, 3DOOH creatives built in conjunction with QMS' creative team, QUBE.
What's really interesting about the campaign is the use of Maybelline's new Avatar Model, "May", whose purpose is to help blend the real and digital worlds.
“When a mascara delivers a transformation as surreal as this, it takes something just as surreal to launch it." - Maybelline New York Marketing Director for Australia and New Zealand, Alexandra Shadbolt.
Combining physical and digital, along with 3DOOH is a much more impressive and unique campaign compared to "faux OOH".
For all the details on the campaign, be sure to check out QMS' press release: https://lnkd.in/gpP6MyWb
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#DOOH#OOH#AdTech#Marketing#News
Is this the future of OOH? 🤫
Yves Saint Laurent Beauty just blew everyone away with their fake out-of-home campaign in #PRAGUE for the launch of their new #YSLLoveShine lipstick. 💄 They projected a mesmerizing light show onto a building, mimicking a real billboard, but with a twist - it was all digital! ✨
This got us thinking... 👀
Is this the future of out-of-home advertising?
➡️ More sustainable? ✅ No physical waste involved! ➡️ Limitless creativity? ✅ Imagine the possibilities! ➡️ Greater engagement? ✅ Interactive elements anyone?
What do YOU think? 🤔 Let's discuss the potential and challenges of this innovative approach to OOH in the comments! 👇
#OOH#advertising#futureofadvertising#creativity#innovation#sustainability#YSL#YSLLoveShine#Prague#marketing
Amour Avoine (Love Oat)
2 more Oatly ad walls in the comments.
Is Oatly truly running English ads in France because 'Our copywriter is starting to learn French,' 🤔
Or is it a savvy move to harness the expansive online reach of English ads?
I'm fascinated by ads that inject unique elements, sparking conversations and maximising the impact of OOH ad spend. Remember the BBC Dracula campaign a few years back? 🧛
(Find it in the comments)
#brandmanagement#digitalmarketing#oatly
Here's Oatly turning OOH into street theatre by 'hacking' their own ads.
"We've been told that brands are only accepted to do murals in Paris if they are "artfully" done and without any products or logos on the wall. No problem."
One of a series that marks the launch of the brand in France.
💡 Oatly | Elise Prigent
Are you getting our weekly campaign round up? ⇨ https://lnkd.in/eQFtPWE5#marketing#ooh#creativity
Here ia a drone photo of one of two amazing digital signs that went live this week on I-70 by Wadsworth! Digital OOH continues to grow due to how easy it is to change, daypart and/or rotate images, as well as utilizing capabilities like live feeds, weather triggers and more! Billboards continue to be the only medium with forced exposure, which is crucial for advertisers. #OOH#DOOH#Advertising
NOTHING IS " IMPOSSIBLE" TO ACCOMPLISH ! Simply because, I can learn by listening and recalling whatever I hear, see and/or read IRRESPECTIVE of person, place, subject, trade or circumstances that I pass by or with!
The Honorable Owners, Founders, Presidents and CEOs of Organizations irrespective of trades or businesses,
May I request you to investigate and assess whether your HR Policy and HRD, is the prime mover and secrets of your success or prime/root cause / reason to fail of your Mission!
Redefine and/or reorganize your HR Policy for the sake of getting your missions successfully done and maintain ever sustainable growth and development as well !!!
Who should be held responsible if a business fails to achieve its target!!
Obviously it is the HR Director and the personnel of HRD who are solely responsible for failing to achieve the desired goal; simply for being incompetent, incapable, biased or so reluctant to search out, choose, recommend and recruit the right talents and/or person or personnel of worth and/or great impact !
Remember CVs of the extraordinary person or personality usually never found neither organized and complete nor so called eye catching!
So, It is your need and priority that should come first and foremost to define ; how to search out the right personnel / candidate even if S/he or they themselves kept hidden in the crowded street or deepest jungle of Africa, war-field of Gaza, Amazon or Sundarban forest and manage anyhow to recruit me /us/them whoever else, the real competent and/or extraordinary team player to lead the changes in your businesses or other political or socioeconomic missions to get it successfully done and for the sake of ever sustainable growth and development !! Otherwise, should quit or be quitted your/their ultra comfort and most relaxable position or delegate the most significant role, authority and responsibility to the Heads of the concerned departments who better understand what type of personnel are useful to run their departments well! And for which acts they also must be accountable to the Chief Body of the Organizations concerned!
Here's Oatly turning OOH into street theatre by 'hacking' their own ads.
"We've been told that brands are only accepted to do murals in Paris if they are "artfully" done and without any products or logos on the wall. No problem."
One of a series that marks the launch of the brand in France.
💡 Oatly | Elise Prigent
Are you getting our weekly campaign round up? ⇨ https://lnkd.in/eQFtPWE5#marketing#ooh#creativity
Here's Oatly turning OOH into street theatre by 'hacking' their own ads.
"We've been told that brands are only accepted to do murals in Paris if they are "artfully" done and without any products or logos on the wall. No problem."
One of a series that marks the launch of the brand in France.
💡 Oatly | Elise Prigent
Are you getting our weekly campaign round up? ⇨ https://lnkd.in/eQFtPWE5#marketing#ooh#creativity
Advertising · Graphic designer · Production
1wNot 3D..., anamorphic* 3D would require 3d glasses, or proprietary tech like Nintendo 3DS. If that is 3D, then so is this picture.. XD. Openly false advertising on public form is crazy..