Givsly’s Post

In an ecosystem that is already dominated by a few tech giants, the majority of #digitalmedia companies struggle to stand out. However, in a quickly growing diverse economy, the failure to consider or use a minority-owned company not only hurts a company's scalability, it also negatively impacts reaching a diverse consumer audience. Striving for #diversity isn't a trend, it's a necessary step towards fostering a more inclusive society, and one that our company is taking seriously. Read the @adweek article by Mark D. Walker, Co-Founder, CEO, and Chairman at Direct Digital Holdings to learn more about dispelling the #multicultural #media scale myth. Huddled Masses Orange142 #DiversityAndInclusion #MediaRepresentation #Equity #Inclusion #Authenticity #ChangeMakers #Empathy #InclusiveCulture #DirectDigitalHoldings https://hubs.ly/Q01_VxYC0

The #dentsu Story of Adaptation and Growth. Read now!

Once again, Kansas City vision, creativity and innovation makes it to the world stage. Congratulations, Jon Cook, Mel Edwards, and Debbi Vandeven on your success and new leadership roles. And thank you for going back to the name VML! "Advertising holding company giant WPP  is combining two of its major creative agencies, VMLY&R and Wunderman Thompson, as it seeks to further simplify its business for marketer clients." "VML will be led by Jon Cook as global chief executive and Mel Edwards as global president. Cook previously led VMLY&R and Edwards led Wunderman Thompson. Debbi Vandeven, who had been global chief creative officer at VMLY&R, will take on the same role at VML."  "WPP needed to evolve more as the marketing landscape has continued to shift, especially as the industry braces for what artificial intelligence will bring, Read said." “'Success with AI is going to require us integrating creative and media and production, and it’s going to be much easier for us to do that inside WPP with fewer, stronger companies,' he said." "The choice of name was meant to showcase that simplicity, Edwards said. 'We could have gone with an amalgamation of VMLY&R and Wunderman Thompson, but oh my goodness, can you imagine the name?' she said." #creativity #innovation #vision #leadership #globalimpact #kansascity

Learn from TikTok’s Shant Oknayan on why brands need to tap into culture, and the critical role of the platform in helping marketers navigate this journey: https://lnkd.in/gsnCcj6n #partnercontent

How did Dynata unlock success for Virgin Media? 🤝 By partnering with us, Virgin Media was able to refine its plans and content on its website, ultimately optimizing touchpoints for consumers. Virgin Media experienced a significant boost in brand lift online, ensuring an exceptional experience for consumers. Elevate your brand's online presence and drive results. Learn more ➡️ https://okt.to/yr1tjs #Dynata #VirginMedia #dataquality

In today’s challenging Media & Entertainment industry, media companies must analyze audience shifts, map portfolios against market dynamics, align with strategic archetypes, assess financial resources, and embrace comprehensive transformation across all aspects of their operations to catalyze radical reinvention. Read our new report here: https://lnkd.in/dmQPd6Sq John Peters Stuart Green Neeraj Sharma Lukas Luft Swati Vyas #Accenture #Media #Transformation

“The safest ads often go unnoticed, and this is the real, often overlooked risk—that we play it safe, go unnoticed and our resources go to waste. Knowing your brand—which you may not if you have only been focused on the short-term versus long-term viability—will allow creativity to come from a place of a firm brand foundation.”- Matt Withington (IMC22) Matt joined a joined a panel of other marketing leaders and members of Ad Age and Meta's The List to discuss creativity in marketing during times of economic turbulence and uncertainty. See their full discussion below. #Marketing #Creativity #IMC