Giannuzzi Lewendon, LLP’s Post

We are more than consultants. We feel like if we have touched your brand at some point, then we are some level of partners in this journey - even if we aren't getting paid anymore. That's why we continue to add content for our community, free of charge. If you want to know more, just look on our testimonials page and ask someone. We know what emerging and scaling brands need, which makes us more effective when working with comans, larger brands, ingredient companies, and investment partners about to interface more with this community. We can also help screen out those groups for those that are looking to take advantage of emerging and scaling brands, rather than help them achieve their goals. Upcoming shows: PACK EXPO - Vegas - final day today Expo East - Philadelphia - 9/20-9/23 American Association of Candy Technologists (AACT) - Chicago - 10/9-10/11 Process Expo - Chicago - 10/23-10/25 Supply Side West - Vegas - 10/23-10/27

Beauty Bulb is thrilled to have an outstanding lineup of world-renowned retailers, distributors and industry experts join us at our inaugural Beauty Bulb Live, a 24-hour virtual tradeshow taking place all day on September 26th 2024. We are especially proud to be joined by the Independent Beauty Association (IBA) from the USA. Join us to gain valuable insights from Eber Bodmer • MPS who will be hosting an informative session on "Insights into Effective Marketing for US Consumers." Here's why beauty and wellness brands should attend: Global Exposure: Connect with international stockists, distributors, investors, media, and service providers. Expert Insights: Learn from a long list of industry professionals and leaders. Networking Opportunities: Grow your beauty and wellness brand with new business opportunities. Whether you are a beauty or wellness brand looking to expand your reach, learn from the best, or connect with key players in the industry, this is an event you don't want to miss. 🔗 Register Here: https://lnkd.in/es-kp_Yb #BeautyBulbLive #IBA #VirtualTradeshow #BeautyIndustry #BeautyBrands #BeautyRetail

🌟 Excited for Expo West? Don't have a social media activation plan yet? Don't worry, I've got you covered! Here's how I'm approaching this event with my clients: Before the event, gear up in style: 🎒 Packing for Expo West - announce your presence with flair, showcasing your team getting ready and your products ready for the show. ✈️ 'Sunny Cali Bound' - take a UGC-style shot to build excitement as you head to one of the biggest trade shows in CPG. 📸 'Visit Our Booth' - encourage attendees to stop by and build excitement for what's to come. More of a beauty shot. First day before the show starts: 💄 Get Ready with Me/Come with Me - keep it real and approachable by showcasing your team. 🎥 (Hyperlapse) Booth Setup - create excitement as you show your booth coming together. During the show, here's what's on the agenda: 🚀 Showcase your team in action with a trending sound. 🗣️ Interviewing customers/visitors about their experience with our products. 💬 Team Interviews - getting insights into your team's favorite products, great way to introduce your team to your followers. Post-show, it's time to wrap it up: 🎬 'That's a Wrap' Reel - snippets of the entire show, capturing the energy and excitement. 📷 Carousel Post - showcase highlights from the event in a static format. 👉 If you want examples of all these ideas, comment 'EXPO' below and I'll send you a link to my file. Hope this was helpful! #expowest #expowest2024 #organicsocialmedia #socialmediamarketing

Here's a snapshot of Clément Perpignan, Kline’s Beauty and Wellbeing Senior Analyst, from Cosmoprof Worldwide Bologna. He was part of a panel discussion on "Landing Your Beauty Message in a Fragmented and Saturated Market” alongside beauty founders and influencers. Some of his observations from our latest research included:   1. Diverse E-commerce Adoption Across Global Beauty Markets: Conservative markets such as Japan, France, and Italy contrast with innovative ones like China and the United States. Brand strategies, e-commerce adoption, and social media penetration, among other factors shape these differences. 2. Rapid Growth of Social Commerce in Asia: Notably, the professional hair care market in China experienced remarkable growth in 2023, driven by the surge of e-commerce channels and the emergence of social commerce. Brands such as Kérastase are at the forefront, prioritizing e-commerce integration and digitalization. 3. Strong Influencer Collaboration in the United States: Indie brands are actively embracing influencer partnerships and leveraging social media platforms to amplify their presence. For example, The Ordinary is enhancing its brand experience on TikTok through engaging livestreaming sessions.   #CosmoprofBologna #BeautyIndustry #BeautyTrends #SocialCommerce #IndieBeauty #Ecommerce

⏰ Expo West is 20 days away, and half of the companies going don’t know why they are even going. 👨🍳 Because we did last year, or 👩🌾 because we have to, or 👨💼 to get more stores or 👩💻 more investors, isn’t a good reason. You are going to spend $25K, $75K, $250K, or more for three days of marketing; where else would you spend that without a target audience, a communication objective, and a goal? 🥅 Goal: No matter how small your team is, get them together and ask, “Why are we going to Expo East? 🎣 To land the big retail fish. 🛒 To expand distribution with East Coast independents through our existing distributor network. 🚛 To find a distributor for our products. 💰 To find investors 📰 To raise or maintain our reputation as a leader in the natural industry Once you have your answer, keep asking why; if it doesn’t tie into your overall business objectives, you are bound to waste time and money. There aren’t any wrong answers to this question, but knowing the answer will enable you to build strategies to make your time and money go further. 🎯Target Audience: Who is your target audience? Put yourself in their shoes, why are they coming to the show? What are they looking to discover or learn more about? Make that easier for them to get and potentially have fun while doing it. Think about how they are likely to engage, for how long, with whom, and what will entice them to stay longer or remember you after the show. 📣Communication Objective: What are the three essential things I want my target to know or feel about our company or brand? Build a plan that includes pre, during and post-show communications. It doesn’t matter if it is only personal outreach or an omni-channel paid media plan,  answer your target's questions, solve their needs, and bring it to life in a way that truly reflects you and your brand. Are you going to Expo West this year & why? Check out my FREE Tradeshow Strategy Guide link in the comments 👇. #expowest #nexty #nextyfinalist #naturalproducts #betterforyou #organic #cpg #cpgindustry #groceryretail #foodandbeverage #globalpetexpo #sxsw #Shoptalk

With Expo East ending, comes a new beginning. A reset of sorts. I’ve selfishly enjoyed attending because I get to catch up with old colleagues and friends, but exhibiting has become a battleground for a buyer’s attention. Established brands don’t need this distraction (or cost), and emerging brands should have a chance to shine or shut down (quickly). That feedback is invaluable and can save many entrepreneurs (and investors) a lot of time and money. Buyers even seem to shy away as seen by the good ole’ backwards badge move. This is the right decision. Natural products used to be the small, undiscovered, need-based, homegrown brands, and this show (and west) were developed to provide a showcase for their discovery. I’m routing for this new format. It’s a new day for this industry and I’m looking forward to watching it continue to evolve. #BiggerIsntAlwaysBetter #EmergingBrands #ExpoEast #Natural #Organic #EatTheChange

Attending Cosmoprof Vegas next week? WGSN's brilliant Senior Beauty Strategist, Hannah Mauser, will be hosting a session on Wed 7/24 about Gen A to Gen Z: Beauty Priorities Across the Ages, which will examine the beauty priorities from Alphas to Boomers. Let me know if you're attending and I look forward to seeing you there! Register at the link below >> #cosmoprofna #cosmoprof #Beauty #BeautyBusiness #B2BBeauty #BeautyCommunity #B2BBeautyTradeShow

Countdown to Natural Products Expo West is On! Brands, the Expo spotlight awaits! Are you ready to illuminate your brand’s strengths? Now's the crucial time to let your data do the talking. Equip yourself with robust analytics and engaging sell sheets that narrate the unique story of your brand and why it's a consumer favorite. Retailers, gain insights into the consumer trends and preferences that are shaping the market right before the Expo. This knowledge will help to refine your search for the most promising and innovative products. Discover the efficiency and speed of Arch, designed to equip you with valuable data well before the Expo begins. Get ahead with Arch and ensure your Expo West presence is powered by compelling, data-driven stories. 🗓 Reach out to schedule time today: [email protected]

⏰ Expo East is 45 days away, and half of the companies going don’t know why they are even going. 👨🍳 Because we did last year, or 👩🌾 because we have to, or 👨💼 to get more stores or 👩💻 more investors, isn’t a good reason. You are going to spend $25K, $75K, $250K, or more for three days of marketing; where else would you spend that without a target audience, a communication objective, and a goal? 🥅 Goal: No matter how small your team is, get them together and ask, “Why are we going to Expo East? 🎣 To land the big retail fish. 🛒 To expand distribution with east coast independents through our existing distributor network. 🚛 To find a distributor for our products. 💰 To find investors 📰 To raise or maintain our reputation as a leader in the natural industry Once you have your answer, keep asking why; if it doesn’t tie into your overall business objectives, you are bound to waste time and money. There aren’t any wrong answers to this question, but knowing the answer will enable you to build strategies to make your time and money go further. Target Audience: Who is your target audience? Put yourself in their shoes, why are they coming to the show? What are they looking to discover or learn more about? Make that easier for them to get and potentially have fun while doing it. Think about how they are likely to engage, for how long, with whom, and what will entice them to stay longer or remember you after the show. Communication Objective: What are the three essential things I want my target to know or feel about our company or brand? Build a plan that includes pre, during and post-show communications. It doesn’t matter if it is only personal outreach or an omni-channel paid media plan,  answer your target's questions, solve their needs, and bring it to life in a way that truly reflects you and your brand. Why are YOU going to Natural Products Expo this year? Help others get started and share how you are thinking about the investment in the comments below.👇 I’ll post Expo East related content until the show, so follow me for tips to make the most of your time and money. #expoeast #expowest #naturalproducts #betterforyou #organic #cpg #cpgindustry #groceryretail #foodandbeverage 

Expo looked a little different this year ✨ Likely because of the two year hiatus I took when working abroad 🇸🇬but this year I boarded my plane from LAX homebound with new feelings. And I liked them. Maybe some of you can relate. 👋🏻 Previously… this is how I left Expo: - With sore legs 🦵 - A stack of biz cards with renewed energy for my new biz pipeline 📈 - Tired from hearing the innovation buzz around even more plant-based products 🧐 - A headache and maybe a little hungover 🤕 My vibe this year: - Emptiness from missing my 17 month old 👶🏼 - Strong and damn proud for being a mom and a VP (you CAN do both - pumping before client HH is now my thing) 🤱🏼👩🏼💼 - Thrilled to see the floor crawling with C.A. Fortune teammates and our newest addition, SRW 🤝 - Grateful to see the much needed focus on women’s health*💃🏼 We’re getting more recognition from consumer brands than the government. That’s for another post though… - Refreshed seeing plants being themselves, getting more attention, not in weird meat imitation formats AND leveraging upcycling* Let plants be plants too 🌱 - Inspired by clients that flew in from across the globe 🌎 - Humbled to coach a first timer on how to organically spark biz dev convos 🚀 - Still sore legs but no hangover 💪🏼 I knew how much I have grown in these two years. Expanding my skill set into global markets, becoming a mother, but sometimes you don’t realize the depth of growth till you’re dropped into a situation from a past life. You walk on the same two feet, you see the same faces, but the conversations and perspectives are different. And for that I am grateful. 🙏🏼 Grateful for my own growth, grateful for brands listening to their consumers and showing up for them, grateful for the industry holding space for all of us to do something different. 🤯 May all 70k plus of us who attended Natural Products Expo, hold onto the genuine enthusiasm we have for doing better for our people, our planet, through better products and better services. And may we do it authentically as our true selves. 🖤 *If you’re interested in my actual trend recap, message me! #expowest #bettereveryday #marketing #cpg #bfy #foodandbev #workingmom