Two weeks away from the CPG Super Bowl, and our clients are already winning! ✨
Giannuzzi Lewendon, LLP’s Post
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📈 While retail media has historically been viewed as an investment channel for major CPG brands, there is immense potential for private-label brands to get in on the action. 🥫 Private-label sales have soared over the past several years, particularly as consumers seek greater value amid economic pressures. But when prices improve, consumers often return to name-brand CPG products. 💲Investing in retailers' media networks can offer private-label brands data-backed opportunities to build a loyal consumer base and grow market share regardless of economic conditions at a given time. Read more from Partnership Director Amber Roberts following her recent appearance at PLMA - Private Label Manufacturers Association's Annual Conference and Leadership Meeting. #retailmedia #retailmedianetworks #commercemarketing #privatelabel
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CEO and Co-Founder at Alphaa.io - Bloomberg top 100 most influential Latinos/as of the world, fan engagement for the brands of the future!
We just published our quarterly update, this was a tough one for me to write due to everything that is happening in the world around us... However it was a great update and we chose to highlight our groundbreaking work with CPG brands. Its important to celebrate our little victories specially through hard times, its what makes us human. If you wish to receive the update please send me a msg and I will add you to our distribution. #investorupdate #founderlife #q3
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First 2 days of #groceryshop2023 are in the books. It has been great learning from leaders in the grocery and CPG industry, and introducing Shelfmark to DSD distributers and their retail partners.
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Albertsons Companies: Toasting to Innovation at The Beverage Forum As a leader in the retail space, Albertsons Companies is committed to excellence and innovation. We understand the beverage category is a dynamic and fast-moving sector, and we're dedicated to staying ahead of the trends to serve our customers the best. This year, we had the privilege of attending The Beverage Forum, an event that has been quenching the industry's thirst for knowledge and connections for 30 years. With over 300 senior executives, it's the hub for networking, deal-making, and gaining cutting-edge insights. The 2024 forum was a celebration of progress, highlighting the exciting convergence of alcoholic and non-alcoholic sectors and the impact of the creator economy on retail. It was a showcase of emerging brands and a testament to the power of innovation. Albertsons Companies didn't just attend; we had a front seat to the future of beverages. We're proud to be part of an event that's shaping the industry and even prouder to bring those insights back to our stores and customers. #AlbertsonsCompanies #BeverageForum #Innovation #RetailLeadership #FutureOfBeverages
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PepsiCo’s CMO Todd Kaplan Departs After Reinvigorating The Beverage Offering. Todd Kaplan, Pepsi's CMO, bids adieu after spearheading groundbreaking initiatives that have reshaped the beverage industry landscape. From driving Pepsi Zero Sugar's exponential growth to executing a visually stunning brand overhaul, Kaplan's strategic vision has left an indelible mark on Pepsi's legacy. Throughout his time at Pepsi, Todd Kaplan successfully pivoted the brand towards new content and direct-to-consumer channels, showcasing his prowess as a forward-thinking marketer. His unwavering commitment to creativity and innovation has not only elevated Pepsi but also inspired marketers worldwide. Read the full article here: https://bit.ly/3VO9SPh #FlavorWiki #ToddKaplan #PepsiLegacy #MarketingInnovator
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How can brands help retailers win at Private Label? Private Label (or Retailer Brand) is an increasingly important part of the mix in many product categories due to the cost of living crisis. But that doesn't mean your brand automatically loses out! This is where taking an eCategory Leadership strategy to your key retail partners is even more important than ever, with clear roles defined across the portfolio based on shopper need. Do this well and not only will your own brand sales become more profitable, but your eRetailer partners will thank you for it too! So talk to us today about making eCategory Leadership a reality in your business. #ecategoryleadership #retailers #ownbrand #brand #shopperinsight https://lnkd.in/esADBN2f
Store Brands Are Filling Up More of Your Shopping Cart
wsj.com
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How does a retail company, founded in 1939, become an industry disruptor in today’s digital age? Albertsons Media Collective proves that with the right values and customer-first approach, even legacy brands can lead the charge in innovation. 🔑 Key Takeaway: It's not always about being the first mover. Sometimes, a fresh perspective from a seasoned player can redefine the industry standards. 📖 Dive deeper into the transformational journey of Albertsons in our latest blog post👇 https://bit.ly/AlbXInfill #AWNewYork23 #RetailMedia #Brands #RetailTech #Infillion #DigitalTransformation
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