Still sharing the excitement of Austin Startup Week as Ryan Lewendon moderated a panel on branding in CPG with Jimmy DeCicco from Supercoffee and Ruchi Desai from 8 beer! Such a great time, until next year!
Giannuzzi Lewendon, LLP’s Post
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FirstLook 🤑 is a great way to get your brand in front of investors. It’s a sample box of new brands sent to investors monthly by Brian Folmer. Who also happens to be a great dude
April FirstLook 🤑 Newsletter is out! This was a special one as I covered our 3 Year Anniversary of shipping boxes to investors. I included our wins from a metrics standpoint, and how FirstLook Investors have helped brands beyond simply writing checks. Big thank you's go out to these #founders who I worked closely with to get their #startups in the 41 boxes we shipped: Roy Lipski --- > Bud Love Sam Nebel --- > Goodwipes Ruth Moretton Austin Fortier --- > Kram Nutrition Tom Olcott --- > Motto Beverage Co. Bryan Edwards --- > Snif Anita Parikh Geoffrey Harris --- > Tigo Tequila Soda Peter Tighe --- > Vice Reversa Jump in to see what stood out to me for each of these brands. As always, keep an eye on each of these. They're going places!
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How market traction happens in real life. Tomorrow, Sep. 21, at 6:30pm at the Providence CIC, we’ll talk about a simple reframe to get your startup moving, and look at how this has worked for others. Let’s demystify go to market and share some #beer and #wine with the fine people at #VentureCafe.
Workshop - It's Not Marketing. It's Alignment - Venture Café Providence
https://venturecafeprovidence.org
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Venture Capital News - Venture Capital News Headlines
Bloomin’ Brands CEO on activist investor: ‘It's been a good partnership'
bizjournals.com
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Building a market, not a #marketing strategy: Commercial thinking & knowing not just your consumer but also your supply chain is a powerful lesson Adriane McDermott has learned in her first 2 years running startup beverage business, Tanica. In this deep dive interview, the former #CMO shares some incredibly valuable lessons helping her take the business forward that are also very useful for every #brand, product manager & #marketing leader out there - https://lnkd.in/gbtwD2_G #startupstories #marketingstrategy #cmos #brandstrategy #business
Build a market, not a marketing strategy: Former CMO turned Diageo-backed startup founder swaps 50 slides for three bullets in bid to dethrone Aperol Spritz | Mi3
mi-3.com.au
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It's great to see companies partnering with Costco and utilizing roadshows as an effective way to introduce their products to members. They understand the marketing value of showcasing their product to over 10,000 members during a four-day roadshow, which is a tremendous opportunity. As one of our clients recently wrote,” These roadshows are major productions! You bring in the product, set up, sell your heart out for four days open to close, pack everything up and move on to the next club. It takes support from all sides, including from the Costco team. Over-communication and planning is critical. Bringing the full energy of the team to every event is everything. Thankful to have so much excitement around the product and these shows from all sides. There aren't many places a brand can sample 10,000 customers in a weekend. " As written in the attached Food Navigator article, "Participating in Costco’s RoadShow and interacting directly with consumers to sample its gut-friendly, cashew dessert spreads gave WOC-founded startup ELAVI insights that would have “cost thousands of dollars” to acquire elsewhere, allowing it to make its brand more accessible, according to founders Michelle Razavi and Nikki Elliott.” #costco #Costcoroadshow #Costcoconsultant #Costcosampling #Costcolaunch #Costcobusiness
[Video] ELAVI's journey to Costco and reinvigorating its brand
foodnavigator-usa.com
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Say hello to the recently launched Swank Collective Cultivator Program! Crafted by our collective team, this program is tailored to elevate brands at any stage. From strategic planning and branding to design, website development, and marketing strategies – it's customized to support your growth journey. Get in touch and watch your brand sprout, grow, and flourish. #BrandCultivation #BusinessGrowth #CultivatorProgram
Ready to take your brand to the top? Swank Collective's NEW Cultivator Program is your ticket there. 🚀 Boost your brand's impact with one streamlined strategy that's as easy as it is effective. With our team's expertise, you can sit back and witness your brand thrive. Don't miss out! Register today to transform your brand's future. https://lnkd.in/gEaiiKmC
The Cultivator Program
swankcollective.com
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The news we love to share 👇 We mark the beginning of the Pre-Accelerator’s Spring 2024 Cohort with two remarkable women-owned spirits brands. Welcome Jackson McCrea Whiskey and UME Plum Liqueur, two early-stage drinks brands that now have access to funding and close mentorship from the DV team. Allow us to introduce you properly: 🥃 Jackson McCrea Whiskey A Black and women-owned luxury whiskey from founders Sheila Jackson and Natasha McCrea. Based in Los Angeles, this is a whiskey by and for women. The finest 5-year-old Rye rested in French oak Syrah barrels to create a rich, smooth body and notes of caramel, smoke and spice. 🍸 UME Plum Liqueur A luminescent plum liqueur hailing from New York by founder Jenn Toyzer. Inspired by the tart and slightly sweet flavour of plum liqueurs enjoyed worldwide; Ume is the result of their shared desire to curate a unique and versatile spirit that is an experience in and of itself. Cheers to these fantastic founders; we can’t wait to get started! ------ 🚀 In the last year, DV has received nearly 250 applications to the Pre-Accelerator program, designed to champion founders from underrepresented groups who have struggled to access funding and support in the spirits world. 🚨 Last year, Carta reported that startups with all-women teams pulled in just 2.8% of ALL venture funding; that’s the **lowest** tally in four years. Forging new partnerships like these is one part of DV’s contribution to a much-needed change of direction 📈. #DistillVentures #seedfunding #blackownedbusiness #womenownedbusiness #drinksindustry #drinksbusiness #spiritsindustry
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There is now a nuance that’s being adopted by early-stage startups to enable growth🚀 Positioning!!🌟 Startups chasing Product Market Fit are now chasing Position Market Fit! The marketing focus is on positioning! The branding goal is on positioning! Pricing depends on positioning! Positioning helps to find the perfect combination of 4Ps and market opportunities to thrive the growth.💸 There are more on this coming soon!☝🏻
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Student of MSc Marketing at Ulster University, Northern Ireland, UK. blog: brandmanagement4startups.blogspot.com
Check out our infographic on the 5 essential steps of strategic brand management for startups!
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