4 cities. 4 activations. 8 Culture Shifters. Culture is truly derived from the creatives who design it. For our friends Thompson Hotels we developed a campaign identity to bring creativity and community together. The work was brought to life by a range of digital assets spotlighting eight chosen Culture Shifters and their story, culminating in interactive activations spanning four major Thompson regions (NYC, LA, TX, and ATL). Our team concepted and executed the social campaign, led video strategy and production, along with design and development of a dedicated microsite — all in service of a 360 experience that spotlights the brilliance of these creators and their work. @thecamkirk @tundelvrn @dwattswords @josefadamu @adrianmquesada @lorealsarkisian @maudiepooh @joshua_steen_ The full campaign is live at https://lnkd.in/dQpj_RAb and the case study is on our website 💎✨ https://lnkd.in/dEs8zmeg
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🌟 Cinema makes brands FAMOUS 🌟 When it comes to real impact and real outcomes, cinema advertising is the GOAT. 1 cinema ad = 10 digital ads = 9 BVOD ads = 6 linear TV ads
It's easy to get caught up in the hype of reach and headline CPM comparisons. But let's face the facts—those metrics don't tell the whole story. When it comes to making a lasting impact, it’s about outcomes. It’s about making your brand famous. And that’s where cinema takes the lead role. We recently partnered with Fiftyfive5, part of Accenture Song to understand what effect AV channels have on delivering brand equity. Two surveys were conducted via a multi-channel study and an in field pre and post cinema testing study. The results were clear; cinema is undeniably powerful in delivering on multiple brand equity and ad performance metrics. This is cinema's promise: 1 cinema spot delivers the same level of brand fame as 10 spots on digital, 9 spots on BVOD, and 6 spots on linear TV. Including cinema on your media plan not only elevates the overall effectiveness of the campaign but also helps in painting a more compelling brand story across multiple channels, cinema creates a holistic and memorable brand experience that audiences are more likely to talk about and engage with. The results show that cinema builds on what both online and TV exposure deliver, with the most powerful impact coming from the combination of all channels – creating a 20 per cent uplift over digital in isolation and 13 per cent uplift over TV and digital in combination. Read the latest from our Managing Director Guy Burbidge on Mi3Australia via the link below. #ValMorgan #Mi3 #CinemaMakesYourBrandFamous
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When aiming for a lasting impression, it’s all about the results. Making your brand famous is key, and that’s where the magic of cinema truly shines. Read about our latest research piece and how cinema makes your brand FAMOUS!
It's easy to get caught up in the hype of reach and headline CPM comparisons. But let's face the facts—those metrics don't tell the whole story. When it comes to making a lasting impact, it’s about outcomes. It’s about making your brand famous. And that’s where cinema takes the lead role. We recently partnered with Fiftyfive5, part of Accenture Song to understand what effect AV channels have on delivering brand equity. Two surveys were conducted via a multi-channel study and an in field pre and post cinema testing study. The results were clear; cinema is undeniably powerful in delivering on multiple brand equity and ad performance metrics. This is cinema's promise: 1 cinema spot delivers the same level of brand fame as 10 spots on digital, 9 spots on BVOD, and 6 spots on linear TV. Including cinema on your media plan not only elevates the overall effectiveness of the campaign but also helps in painting a more compelling brand story across multiple channels, cinema creates a holistic and memorable brand experience that audiences are more likely to talk about and engage with. The results show that cinema builds on what both online and TV exposure deliver, with the most powerful impact coming from the combination of all channels – creating a 20 per cent uplift over digital in isolation and 13 per cent uplift over TV and digital in combination. Read the latest from our Managing Director Guy Burbidge on Mi3Australia via the link below. #ValMorgan #Mi3 #CinemaMakesYourBrandFamous
Cinema’s superpower: How one ad on cinema delivers the same amount of brand fame as 10 ads on digital | Mi3
mi-3.com.au
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In a world of fleeting attention spans, our ad agency is the DJ spinning tunes that keep your brand on repeat in consumers' minds. Contact us for a personalized consultation on [email protected] to discuss how we can support your vision towards growing your business in the digital space! Happy Monday 🎶🧠 #BrandBeats #OMGAdvertising #NewWeek
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*NEW SERVICE ANNOUNCEMENT! At The Experiential Group, we pride ourselves on being client-centric experiential experts, problem-solvers, and value creators. We aim to solve (not sell) and are committed to providing our clients with the right tool for the job. As a full-service experiential agency, we recognized that our clients sometimes needed our help even when an agency was not the right answer. However, another option didn’t exist. Born out of necessity, we created an alternative solution. For the last three years, we have quietly supported a few clients by embedding fractional experiential team members in-house (when the full agency wasn’t needed). Now, through our White Label Experiential Resourcing division, we are happy to make this offering public. Our streamlined solution arms you with agency team members without the agency overhead. Hit us up when your teams need supplemental resourcing to support with: - Internal bandwidth relief - Small-scale production - Temporary organizational gaps - Backfill for the busy season When TXG's full-service offering is not in the cards, take our team in-house…
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Founder, CEO and CMO -- Purpose Worldwide —Top 100 Women in PR (PR News), 23 yr advisor to the most purpose-driven brands, orgs and public leaders, including Club CMO and BRIDGE.
Despite the rising costs at Cannes, experienced marketers like XR Extreme Reach CMO Meredith Brace and their teams plan strategically to maximize time with brand, agency, media and entertainment clients and other creative economy leaders! Read more in Ad Age and visit with XR across a variety of Cannes' best activations. #Cannes24 #CreativityWins #CreativeEconomy #CreativeAI
Cannes 2024 costs—pitch deck reveals how much brands pay to advertise at festival
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Strategic Marketing | Product Marketing | Integrated Marketing Communications | Creative Management | Digital & Innovative Marketing | Start-up Marketing
The digital-to-physical leap: why brands like Duolingo or Spotify are winning our hearts It’s always exciting to see digital brands experiment with offline experiences, and Duolingo's recent "Streak Society" pop-up in NYC is a brilliant example of how to bridge the gap between online engagement and real-world connection. Why? 🚀 Turning digital achievements into real-world perks. Allowing users to use their streaks to gain access to an exclusive event is an lovely way to celebrate customers and build brand loyalty. It taps into that nostalgia of being rewarded like in childhood, with hugging beloved mascots or making photos with them -- bringing fun to life. Experiential marketing for digital products is not just about promoting features — it’s about creating memorable experiences that resonate beyond the app, to nurture community. Now I have to go: my green owl is calling! 🦉💚(why we still don't have a Duo emoji?) #ExperientialMarketing #CustomerEngagement #BrandLoyalty #Duolingo #DigitalToPhysical
We launched our first-ever pop-up store in NYC today! The “Streak Society” is the most exclusive club you can get into… and all you have to do is show your streak to enter 🔥 This has been an exciting and collaborative effort across many teams. Here’s a little more about the strategy: 1️⃣ Why did we build this? To nurture fan love! This activation is all about building a relationship with our community of learners. We’ve seen incredible reactions from fans when we send Duo out into the world—from ComicCon, to K-pop concerts—and it made us think we could deliver something even more immersive. 2️⃣ How does experiential marketing fit into our strategy? We’re so lucky to have iconic characters that people associate with our brand. Of course, there’s Duo, but we’re also seeing real love for Lily, Zari, and more! Successful brands that are IP-led have all embraced experiential marketing (take Netflix, for example) and we want to help build our characters into household names. 3️⃣ How do we know if we’re successful? We’ll be looking to see if people are excited by the exclusive merch, and if we can engage with fans outside of our typical communities. But as far as I’m concerned, the success is evident from this insane line outside of the event! Hope you’ll stop by this weekend! 📆 When: Friday, August 23rd: 11am - 8pm ET Saturday, August 24th: 11am - 8pm ET Sunday, August 25th: 12pm - 6pm ET 📍 Where: 42 Grand Street, New York, NY 10013 #onlyatduolingo
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A movement is always born from chaos. That’s not the situation, at least as I see it, and lots of agencies and brands see it. I always refer to the BBDO methodology ‘How to Incite a Movement' to organise my thoughts. It’s really about 3 stages, Each step reflects the principle phases that a movement goes through from the inception to becoming mass. Motivation Agitation Explosion is a framework that is great to have in mind to construct your movement: 😮 Motivation: This stage involves identifying and tapping into the motivations, desires, and emotions of the target audience. It helps to build a clear compass built around the Noble Purpose, driven by a code of conduct and behavior, our people and what incites them and finally identifying the tools that can be used to create this movement. 😝 Agitation: The agitation stage seeks to provoke a response or action. Therefore, this stage involves stirring up emotions, challenging perceptions, uniting the agitators overall. We need to define symbols, rituals and language to make sure we nail it. By agitating the audience, advertisers aim to create a sense of urgency or discomfort that compels them to take action - well ,we go from a giant insight to à reductionist incite. 😊 Explosion: The explosion stage represents the culmination of the movement, where the desired outcome is achieved. This could manifest as a surge in engagement, widespread adoption of a new behaviour or the realisation of a social / political change. We may emphasise the importance of creating a memorable and impactful moment that catalyses the explosion, whether it's a viral ad campaign, a mass protest or a groundbreaking activation. We have to break the chasm and see where it leads us - this stage marks the visible and tangible results I like this structure, like a ripple effect that makes things interesting. If you want to know more about creating a movement for your brand, comment ‘I like to Move it’ and I send you the original deck articulated with BBDO. #brands #challengerbrands #movement #BBDO #neon42 The illustration was chosen only to attract my buddy Simon Neate-Stidson
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Creativebrief Industry Insights 2024: Embracing the Weird (and Wonderful)🧠 From John Lewis & Partners' unashamedly strange Venus flytrap by Saatchi & Saatchi UK to Hyundai's robotaxi global OOH promoting its latest driverless vehicle in an unconventional way, we've seen some wonderfully weird campaigns emerge recently. As we get further into 2024, we expect to see weirdness used a lot more in creative execution and communications. As a growing importance on subcultures emerges, the fragmentation of audience's attention in niche communities will allow even more space for the 'weird' to be celebrated. As part of our 2024 Industry Insights, we have assembled all of the latest 'weird yet wonderful' content and data, distilled from the Creativebrief marketing intelligence platform and our daily conversations with brands into one place. Want to check out all of this year's topics? Download our full Industry Insights 2024 report: https://lnkd.in/e2xC3gA3 Post features work by: House 337, Wonderhood Studios, and Dominic Murray, Global Head of Innovation, GroupM
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"There is no moment when you ‘get’ culture. It is always evolving, nuanced and varied. It is both shared across communities and different for individuals. But it is the rich world of real lives in which brands need to live." Read some thoughts from one of founders, Si Goodall on why 2024 will see more brands moving on from 'purpose' to focus on making work that connects with the mainstream culture that real people care about. Creativebrief #marketing #marketingagency #brandstrategy #culture #consumerinsights #consumer #brandpurpose #advertising #advertisingagency #adagency #adland
2023 was the year we passed ‘peak purpose’ and Adland finally woke up to the vital importance of connecting with real people’s lives. In 2024, more brands will be trying to connect with authentic, mainstream culture. Creativebrief The Ninety-Niners https://lnkd.in/e-FYpuuQ
2024, a quiet revolution | Creativebrief
creativebrief.com
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🎯 What's UB Media's secret for generating lasting impressions? It's all about timing and vibe! We connect with audiences when they're at their most relaxed and having fun—whether they're enjoying a night out at a Restobar, catching the latest flick at the Cinema, or chilling at home... Reaching them in these moments is key to creating a memorable connection and boosting brand recall. It's not just about being seen— it's about being remembered. 🍻🎬 #UBMedia #OOHAdvertising #BrandRecall #AdvertisingMagic
