Sarah Jane Johnson’s Post

At the heart of The Concept Nursery is focussing on the strengths of all the creative concepts to ensure even the tiniest sparks of potential don’t get lost. This is achieved by asking questions such as: 📌 What aspects of the creative idea resonate with you? 📌 What is the source of energy in this creative idea? 📌 How does this idea present the brand in a positive light? 📌 How can we enhance what is already working and take it to the next level? Learn more about the Concept Nursery method over here 👇 https://lnkd.in/gkgKqN4M

Your creative concepts might have immense potential, but if you don’t recognize which parts can help you evolve your brand, and which ones don't, all that potential might go to waste. 💡 We use the Concept Nursery method to ensure that even the tiniest sparks of potential don’t get lost! 🌱🔥 Learn more about the Concept Nursery method over here: https://lnkd.in/eHsFEDJu 🌐

If you're looking to identify the strengths of your creative ideas, the Concept Nursery method is a great place to start. 👌🤓 By asking questions like: 📌 What aspects of the creative idea resonate with you? 📌 What is the source of energy in this creative idea? 📌 How does this idea present the brand in a positive light? 📌 How can you enhance what is already working and take it to the next level? We ensure that even the tiniest sparks of potential don’t get lost! Learn more about the Concept Nursery method over here 👇 https://lnkd.in/gkgKqN4M

While creative testing can certainly contribute to marketing success, it should not be the sole determining factor for the viability of a creative idea. The testing stage often marks the end of many promising concepts, which could have been successful if they had been given the chance to develop their potential. That’s why we created the Concept Nursery Method so that even the smallest spark in a creative idea won’t go to waste. ✨ Learn more over here: 👇 https://lnkd.in/gkgKqN4M

“Let’s go with the risky creative” is not a phrase you tend to hear very often. But, when it comes to creative, when has playing it safe ever pushed boundaries, encouraged growth, or got a brand noticed? Hallam's Senior Creative Designer, Chris Bliss gives his five reasons why you should forgo the comfort of safe and start embracing risk in your campaigns. https://lnkd.in/ebHmVCwR #CreativeDesign #CreativeAgency #CreativeContent

Why let promising creative ideas get quickly axed in testing? Learn how the Concept Nursery method nurtures creative ideas that can be transformative for your brand: https://lnkd.in/gkgKqN4M

Unveiling a new era for our social media platforms! ✨️⁠ ⁠ We’re excited to reveal a fresh digital look and feel across our social media platforms! At Alchemy, we believe in evolving with the times and our new aesthetic reflects our commitment to innovation and connection. 💛⁠ ⁠ It's still us! Just with a slightly updated wardrobe (so to speak). 😄⁠ ⁠ You can still expect engaging content, team member Q&As, and a focus on staying on trend with the latest in the construction industry. ⁠ ⁠ While some might think branding and design are just "fluff", we know better! 😉 A strong and cohesive brand strategy is like the secret sauce that makes everything taste just that little bit better. ⁠ ⁠ Our vibrant new look isn’t just eye candy—it tells the world who we are and what we do. The best part? Since our brand relaunch in 2021, we've seen our engagement numbers skyrocket and our analytics are shining brighter than ever! One thing's for certain, moving with the times and keeping our brand fresh and exciting has unlocked incredible opportunities for connection and growth. ⁠ ⁠ We’re excited to continue to share our journey with you, highlighting the incredible #BuildingsOfImpact that we undertake and showcasing the talented individuals who make it all happen. 💪⁠ ⁠ A big shoutout to Studio Brave our amazing brand designers who help to bring our brand visions to life! 👏⁠ ⁠ ⁠Find out more about us 🔗 www.alchemyconstruct.com ⁠ ⁠ #AlchemyConstruct #BuildingFromTheInsideOut #construction #NewLook #FreshLook #NewLookAndFeel #BuildingAndConstruction #ConstructionCompany #KeepItFresh #BuildingCompany #MelbourneConstruction #BuildingMelbourne #BringingVisionsToLife

Something we get asked often is to make brand's feeds more aesthetic. We cleaned up @elfcosmetics feed. 😍 Which do you like best? Comment down below who we should do next! #elfcosmetics #feedinspo #marketingagency #socialmediamanager #socialmediamanagement #contentcreation #moodboard

It’s a WRAP! 🎁 Hard thinking, big ideas, strategies, insights, workshops and articles aren’t the most photogenic monkeys to wrangle into a round-up video, so you’ll have to take our word for it that we’ve been relentlessly busy with all that clever gubbins. If spreadsheets and strategic documents made for gripping content, we’d probably be up there with Netflix by now. Luckily, the design team’s gloriously visual morsels give us more than enough punchy clips to shove in your end-of-year faces. Feast on this tip-of-the-iceberg selection of eye-snatching campaigns, customer-luring branding, websites filled with wonder, irresistible magazines and brochures – and more. Thanks to everyone who let us into your business or organisation this year to help you grow, launch, change, expand or even sell. We thrive by helping you to thrive, so here’s to more in 2024. ✨ Featuring work for: City of York Council ContinueUs Country Properties Dwell on the Moor Leeds City Council Lincoln & York Linten Technologies Ltd NHS England Oxona Healthcare Remedy Healthcare Solutions Tesco Severfield

I imagine that most experienced corporate content creators have already learned the hard way that their work and legacy can disappear at any second, but this article is a good reminder.  Save the stuff you like to your personal files. Submit webpages you care about for archival at the Internet Archive. But above all realize it’s all disposable and in service of capital, so find some creative outlets outside of work.  https://lnkd.in/gii7hJJy